Enum ReportDefinition.Metric (0.39.0)

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public enum ReportDefinition.Metric extends Enum<ReportDefinition.Metric> implements ProtocolMessageEnum

Reporting metrics.

Protobuf enum google.ads.admanager.v1.ReportDefinition.Metric

Implements

ProtocolMessageEnum

Inherited Members

Enum.<T>valueOf(Class<T>,String)

Enum.clone()

Enum.compareTo(E)

Enum.equals(Object)

Enum.finalize()

Enum.getDeclaringClass()

Enum.hashCode()

Enum.name()

Enum.ordinal()

Enum.toString()

Object.getClass()

Object.notify()

Object.notifyAll()

Object.wait()

Object.wait(long)

Object.wait(long,int)

Static Fields
Name	Description
ACTIVE_USERS	The number of people who engaged with your site or app in the specified date range from Google Analytics. Corresponds to "Active users" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_USERS = 223;
ACTIVE_USERS_VALUE	The number of people who engaged with your site or app in the specified date range from Google Analytics. Corresponds to "Active users" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_USERS = 223;
ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT	Number of impressions with unmuted playback at start. Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT = 445;
ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT_VALUE	Number of impressions with unmuted playback at start. Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT = 445;
ACTIVE_VIEW_AUDIBLE_IMPRESSIONS	Total Active View audible impressions Corresponds to "Total Active View audible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIBLE_IMPRESSIONS = 659;
ACTIVE_VIEW_AUDIBLE_IMPRESSIONS_VALUE	Total Active View audible impressions Corresponds to "Total Active View audible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIBLE_IMPRESSIONS = 659;
ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT	Number of impressions with unmuted playback through the entire stream. Corresponds to "Active View % audible through completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT = 446;
ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT_VALUE	Number of impressions with unmuted playback through the entire stream. Corresponds to "Active View % audible through completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT = 446;
ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT	Number of impressions with unmuted playback through at least 25%. Corresponds to "Active View % audible through first quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT = 447;
ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT_VALUE	Number of impressions with unmuted playback through at least 25%. Corresponds to "Active View % audible through first quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT = 447;
ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT	Number of impressions with unmuted playback through at least 50%. Corresponds to "Active View % audible through midpoint" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT = 448;
ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT_VALUE	Number of impressions with unmuted playback through at least 50%. Corresponds to "Active View % audible through midpoint" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT = 448;
ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT	Number of impressions with unmuted playback through at least 75%. Corresponds to "Active View % audible through third quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT = 449;
ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT_VALUE	Number of impressions with unmuted playback through at least 75%. Corresponds to "Active View % audible through third quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT = 449;
ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS	Total Active View audio enabled impressions Corresponds to "Total Active View audio eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS = 660;
ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS_VALUE	Total Active View audio enabled impressions Corresponds to "Total Active View audio eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS = 660;
ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS	Total Active View audio measurable impressions Corresponds to "Total Active View audio measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS = 661;
ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS_VALUE	Total Active View audio measurable impressions Corresponds to "Total Active View audio measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS = 661;
ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View total average time in seconds that specific impressions are reported as being viewable. Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 61;
ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME_VALUE	Active View total average time in seconds that specific impressions are reported as being viewable. Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 61;
ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions that were eligible to measure viewability. Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 58;
ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS_VALUE	Total number of impressions that were eligible to measure viewability. Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 58;
ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT	Number of impressions where the ad player is in the background at any point during playback with volume > 0. Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT = 450;
ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT_VALUE	Number of impressions where the ad player is in the background at any point during playback with volume > 0. Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT = 450;
ACTIVE_VIEW_EVER_AUDIBLE_PERCENT	Number of impressions where volume > 0 at any point. Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_AUDIBLE_PERCENT = 451;
ACTIVE_VIEW_EVER_AUDIBLE_PERCENT_VALUE	Number of impressions where volume > 0 at any point. Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_AUDIBLE_PERCENT = 451;
ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT	Number of impressions where the ad player is in the background at any point during playback. Corresponds to "Active View % ever backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT = 452;
ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT_VALUE	Number of impressions where the ad player is in the background at any point during playback. Corresponds to "Active View % ever backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT = 452;
ACTIVE_VIEW_EVER_MUTED_PERCENT	Number of impressions where volume = 0 at any point. Corresponds to "Active View % ever muted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_MUTED_PERCENT = 453;
ACTIVE_VIEW_EVER_MUTED_PERCENT_VALUE	Number of impressions where volume = 0 at any point. Corresponds to "Active View % ever muted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_EVER_MUTED_PERCENT = 453;
ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION	The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION = 411;
ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION_VALUE	The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION = 411;
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The total number of impressions that were sampled and measured by active view. Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 57;
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view). Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 60;
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE_VALUE	The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view). Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 60;
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_VALUE	The total number of impressions that were sampled and measured by active view. Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 57;
ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS	Total Active View non-measurable impressions Corresponds to "Total Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 662;
ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS_VALUE	Total Active View non-measurable impressions Corresponds to "Total Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 662;
ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS	Total Active View non-viewable impressions Corresponds to "Total Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 663;
ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION	Total Active View non-viewable impressions distribution Corresponds to "Total Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 664;
ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	Total Active View non-viewable impressions distribution Corresponds to "Total Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 664;
ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_VALUE	Total Active View non-viewable impressions Corresponds to "Total Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 663;
ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS	Total Active View percent audible impressions Corresponds to "Total Active View % audible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS = 665;
ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS_VALUE	Total Active View percent audible impressions Corresponds to "Total Active View % audible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS = 665;
ACTIVE_VIEW_PLUS_MEASURABLE_COUNT	Number of impressions where we were able to collect Active View+ signals. Corresponds to "Active View+ measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_PLUS_MEASURABLE_COUNT = 454;
ACTIVE_VIEW_PLUS_MEASURABLE_COUNT_VALUE	Number of impressions where we were able to collect Active View+ signals. Corresponds to "Active View+ measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_PLUS_MEASURABLE_COUNT = 454;
ACTIVE_VIEW_REVENUE	Revenue generated from Active View impressions. Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ACTIVE_VIEW_REVENUE = 414;
ACTIVE_VIEW_REVENUE_VALUE	Revenue generated from Active View impressions. Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ACTIVE_VIEW_REVENUE = 414;
ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION	Total Active View undetermined impressions distribution Corresponds to "Total Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 666;
ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION_VALUE	Total Active View undetermined impressions distribution Corresponds to "Total Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 666;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The total number of impressions viewed on the user's screen. Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 56;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION	Total Active View viewable impressions distribution Corresponds to "Total Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 667;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	Total Active View viewable impressions distribution Corresponds to "Total Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 667;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 59;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE_VALUE	The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 59;
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_VALUE	The total number of impressions viewed on the user's screen. Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 56;
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View AdSense average time in seconds that specific impressions are reported as being viewable. Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 73;
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME_VALUE	Active View AdSense average time in seconds that specific impressions are reported as being viewable. Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 73;
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by AdSense that were eligible to measure viewability. Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 70;
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS_VALUE	Total number of impressions delivered by AdSense that were eligible to measure viewability. Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 70;
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by AdSense that were sampled, and measurable by active view. Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 69;
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view). Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 72;
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view). Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 72;
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_VALUE	The number of impressions delivered by AdSense that were sampled, and measurable by active view. Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 69;
ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS	AdSense Active View non-measurable impressions Corresponds to "AdSense Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 642;
ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS_VALUE	AdSense Active View non-measurable impressions Corresponds to "AdSense Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 642;
ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS	AdSense Active View non-viewable impressions Corresponds to "AdSense Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 643;
ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION	AdSense Active View non-viewable impressions distribution Corresponds to "AdSense Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 644;
ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	AdSense Active View non-viewable impressions distribution Corresponds to "AdSense Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 644;
ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_VALUE	AdSense Active View non-viewable impressions Corresponds to "AdSense Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 643;
ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION	AdSense Active View undetermined impressions distribution Corresponds to "AdSense Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 645;
ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION_VALUE	AdSense Active View undetermined impressions distribution Corresponds to "AdSense Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 645;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by AdSense viewed on the user's screen. Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 68;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION	AdSense Active View viewable impressions distribution Corresponds to "AdSense Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 646;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	AdSense Active View viewable impressions distribution Corresponds to "AdSense Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 646;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view). Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 71;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view). Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 71;
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_VALUE	The number of impressions delivered by AdSense viewed on the user's screen. Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 68;
ADSENSE_AVERAGE_ECPM	The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation. Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ADSENSE_AVERAGE_ECPM = 26;
ADSENSE_AVERAGE_ECPM_VALUE	The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation. Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ADSENSE_AVERAGE_ECPM = 26;
ADSENSE_CLICKS	Number of clicks delivered by AdSense demand channel. Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_CLICKS = 23;
ADSENSE_CLICKS_VALUE	Number of clicks delivered by AdSense demand channel. Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_CLICKS = 23;
ADSENSE_CTR	The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions). Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_CTR = 24;
ADSENSE_CTR_VALUE	The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions). Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_CTR = 24;
ADSENSE_IMPRESSIONS	Total impressions delivered by AdSense. Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_IMPRESSIONS = 22;
ADSENSE_IMPRESSIONS_VALUE	Total impressions delivered by AdSense. Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_IMPRESSIONS = 22;
ADSENSE_PERCENT_CLICKS	Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_CLICKS = 28;
ADSENSE_PERCENT_CLICKS_VALUE	Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_CLICKS = 28;
ADSENSE_PERCENT_IMPRESSIONS	Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_IMPRESSIONS = 27;
ADSENSE_PERCENT_IMPRESSIONS_VALUE	Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_IMPRESSIONS = 27;
ADSENSE_PERCENT_REVENUE	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue. Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_REVENUE = 29;
ADSENSE_PERCENT_REVENUE_VALUE	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue. Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_REVENUE = 29;
ADSENSE_PERCENT_REVENUE_WITHOUT_CPD	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_REVENUE_WITHOUT_CPD = 30;
ADSENSE_PERCENT_REVENUE_WITHOUT_CPD_VALUE	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ADSENSE_PERCENT_REVENUE_WITHOUT_CPD = 30;
ADSENSE_RESPONSES_SERVED	The total number of times that an AdSense ad is delivered. Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_RESPONSES_SERVED = 41;
ADSENSE_RESPONSES_SERVED_VALUE	The total number of times that an AdSense ad is delivered. Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ADSENSE_RESPONSES_SERVED = 41;
ADSENSE_REVENUE	Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone. Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ADSENSE_REVENUE = 25;
ADSENSE_REVENUE_VALUE	Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone. Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY ADSENSE_REVENUE = 25;
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View AdExchange average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 79;
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME_VALUE	Active View AdExchange average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 79;
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by Ad Exchange that were eligible to measure viewability. Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 76;
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS_VALUE	Total number of impressions delivered by Ad Exchange that were eligible to measure viewability. Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 76;
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view. Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 75;
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view). Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 78;
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view). Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 78;
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_VALUE	The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view. Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 75;
AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS	Ad Exchange Active View non-measurable impressions Corresponds to "Ad Exchange Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 654;
AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS_VALUE	Ad Exchange Active View non-measurable impressions Corresponds to "Ad Exchange Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 654;
AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS	Ad Exchange Active View non-viewable impressions Corresponds to "Ad Exchange Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 655;
AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION	Ad Exchange Active View non-viewable impressions distribution Corresponds to "Ad Exchange Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 656;
AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	Ad Exchange Active View non-viewable impressions distribution Corresponds to "Ad Exchange Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 656;
AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_VALUE	Ad Exchange Active View non-viewable impressions Corresponds to "Ad Exchange Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 655;
AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION	Ad Exchange Active View undetermined impressions distribution Corresponds to "Ad Exchange Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 657;
AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION_VALUE	Ad Exchange Active View undetermined impressions distribution Corresponds to "Ad Exchange Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 657;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by Ad Exchange viewed on the user's screen. Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 74;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION	Ad Exchange Active View viewable impressions distribution Corresponds to "Ad Exchange Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 658;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	Ad Exchange Active View viewable impressions distribution Corresponds to "Ad Exchange Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 658;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view). Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 77;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view). Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 77;
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_VALUE	The number of impressions delivered by Ad Exchange viewed on the user's screen. Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 74;
AD_EXCHANGE_AVERAGE_ECPM	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_AVERAGE_ECPM = 18;
AD_EXCHANGE_AVERAGE_ECPM_VALUE	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_AVERAGE_ECPM = 18;
AD_EXCHANGE_CLICKS	Number of clicks delivered by the Ad Exchange. Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_CLICKS = 15;
AD_EXCHANGE_CLICKS_VALUE	Number of clicks delivered by the Ad Exchange. Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_CLICKS = 15;
AD_EXCHANGE_CPC	The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_CPC = 244;
AD_EXCHANGE_CPC_VALUE	The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_CPC = 244;
AD_EXCHANGE_CTR	The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions). Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_CTR = 16;
AD_EXCHANGE_CTR_VALUE	The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions). Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_CTR = 16;
AD_EXCHANGE_DELIVERY_RATE	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests. Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_DELIVERY_RATE = 245;
AD_EXCHANGE_DELIVERY_RATE_VALUE	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests. Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_DELIVERY_RATE = 245;
AD_EXCHANGE_IMPRESSIONS	Total impressions delivered by the Ad Exchange. Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_IMPRESSIONS = 14;
AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER	The total number of impressions based on the number of ad viewers. Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER = 427;
AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER_VALUE	The total number of impressions based on the number of ad viewers. Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER = 427;
AD_EXCHANGE_IMPRESSIONS_PER_SESSION	The total number of impressions based on the number of sessions. Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_IMPRESSIONS_PER_SESSION = 428;
AD_EXCHANGE_IMPRESSIONS_PER_SESSION_VALUE	The total number of impressions based on the number of sessions. Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXCHANGE_IMPRESSIONS_PER_SESSION = 428;
AD_EXCHANGE_IMPRESSIONS_VALUE	Total impressions delivered by the Ad Exchange. Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_IMPRESSIONS = 14;
AD_EXCHANGE_LIFT	The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation), Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_LIFT = 246;
AD_EXCHANGE_LIFT_VALUE	The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation), Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_LIFT = 246;
AD_EXCHANGE_MATCHED_REQUEST_CTR	The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Macthed Ad Requests). Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_MATCHED_REQUEST_CTR = 247;
AD_EXCHANGE_MATCHED_REQUEST_CTR_VALUE	The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Macthed Ad Requests). Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_MATCHED_REQUEST_CTR = 247;
AD_EXCHANGE_MATCHED_REQUEST_ECPM	The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_MATCHED_REQUEST_ECPM = 248;
AD_EXCHANGE_MATCHED_REQUEST_ECPM_VALUE	The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_MATCHED_REQUEST_ECPM = 248;
AD_EXCHANGE_MATCH_RATE	The number of responses served divided by the number of queries eligible in ad exchange. Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_MATCH_RATE = 249;
AD_EXCHANGE_MATCH_RATE_VALUE	The number of responses served divided by the number of queries eligible in ad exchange. Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_MATCH_RATE = 249;
AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS	Total opportunities from video VAST error within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS = 250;
AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS_VALUE	Total opportunities from video VAST error within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS = 250;
AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS	Number of opportunities from impressions within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS = 251;
AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS_VALUE	Number of opportunities from impressions within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS = 251;
AD_EXCHANGE_PERCENT_CLICKS	Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_CLICKS = 20;
AD_EXCHANGE_PERCENT_CLICKS_VALUE	Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_CLICKS = 20;
AD_EXCHANGE_PERCENT_IMPRESSIONS	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_IMPRESSIONS = 19;
AD_EXCHANGE_PERCENT_IMPRESSIONS_VALUE	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_IMPRESSIONS = 19;
AD_EXCHANGE_PERCENT_REVENUE	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue. Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_REVENUE = 21;
AD_EXCHANGE_PERCENT_REVENUE_VALUE	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue. Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_REVENUE = 21;
AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD = 31;
AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD_VALUE	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD = 31;
AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM = 252;
AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM_VALUE	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM = 252;
AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS	Total impressions delivered by the Ad Exchange and third-party networks. Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS = 253;
AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS_VALUE	Total impressions delivered by the Ad Exchange and third-party networks. Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS = 253;
AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE	Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone. Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE = 254;
AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE_VALUE	Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone. Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE = 254;
AD_EXCHANGE_RESPONSES_SERVED	The total number of times that an Ad Exchange ad is delivered. Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_RESPONSES_SERVED = 42;
AD_EXCHANGE_RESPONSES_SERVED_VALUE	The total number of times that an Ad Exchange ad is delivered. Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_RESPONSES_SERVED = 42;
AD_EXCHANGE_REVENUE	Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone. Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE = 17;
AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT	The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 212;
AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT_VALUE	The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 212;
AD_EXCHANGE_REVENUE_PER_AD_VIEWER	The total amount of Ad Exchange revenue based on the number of ad viewers. Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE_PER_AD_VIEWER = 429;
AD_EXCHANGE_REVENUE_PER_AD_VIEWER_VALUE	The total amount of Ad Exchange revenue based on the number of ad viewers. Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE_PER_AD_VIEWER = 429;
AD_EXCHANGE_REVENUE_VALUE	Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone. Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_REVENUE = 17;
AD_EXCHANGE_TOTAL_REQUESTS	The number of programmatic eligible queries in Ad Exchange. Corresponds to "Ad Exchange total requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_TOTAL_REQUESTS = 255;
AD_EXCHANGE_TOTAL_REQUESTS_VALUE	The number of programmatic eligible queries in Ad Exchange. Corresponds to "Ad Exchange total requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_EXCHANGE_TOTAL_REQUESTS = 255;
AD_EXCHANGE_TOTAL_REQUEST_CTR	The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests). Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_TOTAL_REQUEST_CTR = 256;
AD_EXCHANGE_TOTAL_REQUEST_CTR_VALUE	The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests). Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_EXCHANGE_TOTAL_REQUEST_CTR = 256;
AD_EXCHANGE_TOTAL_REQUEST_ECPM	The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_TOTAL_REQUEST_ECPM = 257;
AD_EXCHANGE_TOTAL_REQUEST_ECPM_VALUE	The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_EXCHANGE_TOTAL_REQUEST_ECPM = 257;
AD_EXPOSURE_SECONDS	Length of time in seconds that an ad is visible on the user's screen from Google Analytics. Corresponds to "Ad exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXPOSURE_SECONDS = 241;
AD_EXPOSURE_SECONDS_VALUE	Length of time in seconds that an ad is visible on the user's screen from Google Analytics. Corresponds to "Ad exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_EXPOSURE_SECONDS = 241;
AD_REQUESTS	The total number of times that an ad request is sent to the ad server including dynamic allocation. Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_REQUESTS = 38;
AD_REQUESTS_VALUE	The total number of times that an ad request is sent to the ad server including dynamic allocation. Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_REQUESTS = 38;
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View ad server average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 67;
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME_VALUE	Active View ad server average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 67;
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by the ad server that were eligible to measure viewability. Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 64;
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS_VALUE	Total number of impressions delivered by the ad server that were eligible to measure viewability. Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 64;
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by the ad server that were sampled, and measurable by active view. Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 63;
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view). Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 66;
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view). Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 66;
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_VALUE	The number of impressions delivered by the ad server that were sampled, and measurable by active view. Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 63;
AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS	The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed. Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 332;
AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS_VALUE	The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed. Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 332;
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS	The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable. Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 331;
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION	The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 334;
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 334;
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_VALUE	The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable. Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 331;
AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION	The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 335;
AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION_VALUE	The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 335;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by the ad server viewed on the user's screen. Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 62;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION	The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting. Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 333;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION_VALUE	The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting. Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 333;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view). Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 65;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE_VALUE	The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view). Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 65;
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_VALUE	The number of impressions delivered by the ad server viewed on the user's screen. Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 62;
AD_SERVER_AVERAGE_ECPM	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server. Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_AVERAGE_ECPM = 34;
AD_SERVER_AVERAGE_ECPM_VALUE	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server. Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_AVERAGE_ECPM = 34;
AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value. Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD = 10;
AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD_VALUE	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value. Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD = 10;
AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS	Total raw impressions counted when creative begins to render or the first frame of a video is shown. Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS = 262;
AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS_VALUE	Total raw impressions counted when creative begins to render or the first frame of a video is shown. Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS = 262;
AD_SERVER_CLICKS	Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting. Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_CLICKS = 7;
AD_SERVER_CLICKS_VALUE	Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting. Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_CLICKS = 7;
AD_SERVER_COMPLETED_VIEWS	The number of completed views for ad server. Corresponds to "Ad server completed views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_COMPLETED_VIEWS = 431;
AD_SERVER_COMPLETED_VIEWS_VALUE	The number of completed views for ad server. Corresponds to "Ad server completed views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_COMPLETED_VIEWS = 431;
AD_SERVER_COVIEWED_IMPRESSIONS	Total coviewed impressions delivered by the Ad Server. Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_COVIEWED_IMPRESSIONS = 554;
AD_SERVER_COVIEWED_IMPRESSIONS_VALUE	Total coviewed impressions delivered by the Ad Server. Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_COVIEWED_IMPRESSIONS = 554;
AD_SERVER_CPD_REVENUE	CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_CPD_REVENUE = 32;
AD_SERVER_CPD_REVENUE_VALUE	CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_CPD_REVENUE = 32;
AD_SERVER_CTR	Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions). Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_CTR = 8;
AD_SERVER_CTR_VALUE	Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions). Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_CTR = 8;
AD_SERVER_GROSS_REVENUE	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_GROSS_REVENUE = 483;
AD_SERVER_GROSS_REVENUE_VALUE	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_GROSS_REVENUE = 483;
AD_SERVER_GROSS_REVENUE_WITHOUT_CPD	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_GROSS_REVENUE_WITHOUT_CPD = 484;
AD_SERVER_GROSS_REVENUE_WITHOUT_CPD_VALUE	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_GROSS_REVENUE_WITHOUT_CPD = 484;
AD_SERVER_IMPRESSIONS	Total impressions delivered by the Ad Server. Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_IMPRESSIONS = 6;
AD_SERVER_IMPRESSIONS_VALUE	Total impressions delivered by the Ad Server. Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_IMPRESSIONS = 6;
AD_SERVER_IMPRESSIONS_WITH_COMPANION	Total impressions delivered by the Ad Server with companion impressions. Corresponds to "Ad server impressions with companion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_IMPRESSIONS_WITH_COMPANION = 222;
AD_SERVER_IMPRESSIONS_WITH_COMPANION_VALUE	Total impressions delivered by the Ad Server with companion impressions. Corresponds to "Ad server impressions with companion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_IMPRESSIONS_WITH_COMPANION = 222;
AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS	Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 338;
AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS_VALUE	Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 338;
AD_SERVER_PERCENT_CLICKS	Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered. Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_CLICKS = 12;
AD_SERVER_PERCENT_CLICKS_VALUE	Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered. Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_CLICKS = 12;
AD_SERVER_PERCENT_IMPRESSIONS	Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered. Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_IMPRESSIONS = 11;
AD_SERVER_PERCENT_IMPRESSIONS_VALUE	Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered. Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_IMPRESSIONS = 11;
AD_SERVER_PERCENT_REVENUE	Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue. Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_REVENUE = 35;
AD_SERVER_PERCENT_REVENUE_VALUE	Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue. Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_REVENUE = 35;
AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD	Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue. Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD = 13;
AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD_VALUE	Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue. Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD = 13;
AD_SERVER_RESPONSES_SERVED	The total number of times that an ad is served by the ad server. Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_RESPONSES_SERVED = 40;
AD_SERVER_RESPONSES_SERVED_VALUE	The total number of times that an ad is served by the ad server. Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_RESPONSES_SERVED = 40;
AD_SERVER_REVENUE	All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE = 33;
AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT	The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 213;
AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT_VALUE	The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 213;
AD_SERVER_REVENUE_VALUE	All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE = 33;
AD_SERVER_REVENUE_WITHOUT_CPD	Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE_WITHOUT_CPD = 9;
AD_SERVER_REVENUE_WITHOUT_CPD_VALUE	Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AD_SERVER_REVENUE_WITHOUT_CPD = 9;
AD_SERVER_TARGETED_CLICKS	The number of clicks delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TARGETED_CLICKS = 274;
AD_SERVER_TARGETED_CLICKS_VALUE	The number of clicks delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TARGETED_CLICKS = 274;
AD_SERVER_TARGETED_IMPRESSIONS	The number of impressions delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TARGETED_IMPRESSIONS = 275;
AD_SERVER_TARGETED_IMPRESSIONS_VALUE	The number of impressions delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TARGETED_IMPRESSIONS = 275;
AD_SERVER_TRACKED_ADS	The number of tracked ads delivered by the ad server. Corresponds to "Ad server tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TRACKED_ADS = 264;
AD_SERVER_TRACKED_ADS_VALUE	The number of tracked ads delivered by the ad server. Corresponds to "Ad server tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_TRACKED_ADS = 264;
AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS	Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server. Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS = 261;
AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS_VALUE	Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server. Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS = 261;
AD_SERVER_UNFILTERED_CLICKS	Total clicks delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_CLICKS = 259;
AD_SERVER_UNFILTERED_CLICKS_VALUE	Total clicks delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_CLICKS = 259;
AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS	Total downloaded impressions delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS = 260;
AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS_VALUE	Total downloaded impressions delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS = 260;
AD_SERVER_UNFILTERED_IMPRESSIONS	Deprecated. This metric has been renamed to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. The server will normalize any requests using this value to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. This value will be removed on or after October 1, 2025. AD_SERVER_UNFILTERED_IMPRESSIONS = 260 [deprecated = true];
AD_SERVER_UNFILTERED_IMPRESSIONS_VALUE	Deprecated. This metric has been renamed to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. The server will normalize any requests using this value to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. This value will be removed on or after October 1, 2025. AD_SERVER_UNFILTERED_IMPRESSIONS = 260 [deprecated = true];
AD_SERVER_UNFILTERED_TRACKED_ADS	The number of tracked ads delivered by the ad server before invalid traffic filtrations. Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_TRACKED_ADS = 263;
AD_SERVER_UNFILTERED_TRACKED_ADS_VALUE	The number of tracked ads delivered by the ad server before invalid traffic filtrations. Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_SERVER_UNFILTERED_TRACKED_ADS = 263;
AD_UNIT_EXPOSURE_SECONDS	Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics. Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_UNIT_EXPOSURE_SECONDS = 242;
AD_UNIT_EXPOSURE_SECONDS_VALUE	Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics. Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AD_UNIT_EXPOSURE_SECONDS = 242;
AD_VIEWERS	The number of users who viewed an ads on your site or app in the specified date range from Google Analytics. Corresponds to "Ad viewers" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_VIEWERS = 425;
AD_VIEWERS_VALUE	The number of users who viewed an ads on your site or app in the specified date range from Google Analytics. Corresponds to "Ad viewers" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER AD_VIEWERS = 425;
ATN_ADS_FAILED_TO_RENDER	Number of ads that Ad Manager failed to render in the Ads traffic navigator report. Corresponds to "Ads failed to render" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ADS_FAILED_TO_RENDER = 430;
ATN_ADS_FAILED_TO_RENDER_VALUE	Number of ads that Ad Manager failed to render in the Ads traffic navigator report. Corresponds to "Ads failed to render" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ADS_FAILED_TO_RENDER = 430;
ATN_ELIGIBLE_LINE_ITEMS	Number of line items that matched an ad request in the Ads traffic navigator report. Corresponds to "Eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ELIGIBLE_LINE_ITEMS = 342;
ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS	Number of ad requests that contain eligible line items for the auction in the Ads traffic navigator report. Corresponds to "Ad requests with eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS = 343;
ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS_VALUE	Number of ad requests that contain eligible line items for the auction in the Ads traffic navigator report. Corresponds to "Ad requests with eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS = 343;
ATN_ELIGIBLE_LINE_ITEMS_VALUE	Number of line items that matched an ad request in the Ads traffic navigator report. Corresponds to "Eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_ELIGIBLE_LINE_ITEMS = 342;
ATN_HBT_ALLOWED_AD_REQUESTS	Number of ad requests that have header bidding trafficking demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_ALLOWED_AD_REQUESTS = 344;
ATN_HBT_ALLOWED_AD_REQUESTS_VALUE	Number of ad requests that have header bidding trafficking demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_ALLOWED_AD_REQUESTS = 344;
ATN_HBT_BIDS_IN_AUCTION	Number of header bidding trafficking bids that are able to match an ad request and enter the auction in the Ads traffic navigator report. Corresponds to "Competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_BIDS_IN_AUCTION = 345;
ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS	Number of header bidding trafficking ad requests with bids in auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS = 346;
ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS_VALUE	Number of header bidding trafficking ad requests with bids in auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS = 346;
ATN_HBT_BIDS_IN_AUCTION_VALUE	Number of header bidding trafficking bids that are able to match an ad request and enter the auction in the Ads traffic navigator report. Corresponds to "Competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_BIDS_IN_AUCTION = 345;
ATN_HBT_CANDIDATE_BIDS	Number of header bidding trafficking candidate bids that match an ad request in the Ads traffic navigator report. Corresponds to "Header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_CANDIDATE_BIDS = 347;
ATN_HBT_CANDIDATE_BIDS_VALUE	Number of header bidding trafficking candidate bids that match an ad request in the Ads traffic navigator report. Corresponds to "Header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_CANDIDATE_BIDS = 347;
ATN_HBT_INVALID_AD_REQUESTS	Number of invalid header bidding trafficking ad requests in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_INVALID_AD_REQUESTS = 348;
ATN_HBT_INVALID_AD_REQUESTS_VALUE	Number of invalid header bidding trafficking ad requests in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_INVALID_AD_REQUESTS = 348;
ATN_HBT_NO_BIDS_AD_REQUESTS	Number of header bidding trafficking ad requests with no bids in the Ads traffic navigator report. Corresponds to "Header bidding trafficking ad requests with no bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_NO_BIDS_AD_REQUESTS = 472;
ATN_HBT_NO_BIDS_AD_REQUESTS_VALUE	Number of header bidding trafficking ad requests with no bids in the Ads traffic navigator report. Corresponds to "Header bidding trafficking ad requests with no bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_NO_BIDS_AD_REQUESTS = 472;
ATN_HBT_REJECTED_BIDS	Number of header bidding trafficking bids that didn't match the ad request in the Ads traffic navigator report. Corresponds to "Rejected header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_REJECTED_BIDS = 349;
ATN_HBT_REJECTED_BIDS_VALUE	Number of header bidding trafficking bids that didn't match the ad request in the Ads traffic navigator report. Corresponds to "Rejected header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_REJECTED_BIDS = 349;
ATN_HBT_VALID_AD_REQUESTS	Number of ad requests with the header bidding trafficking demand that are valid in the Ads traffic navigator report. Corresponds to "Valid header bidding trafficking ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_VALID_AD_REQUESTS = 350;
ATN_HBT_VALID_AD_REQUESTS_VALUE	Number of ad requests with the header bidding trafficking demand that are valid in the Ads traffic navigator report. Corresponds to "Valid header bidding trafficking ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_VALID_AD_REQUESTS = 350;
ATN_HBT_WITH_BIDS_AD_REQUESTS	Number of header bidding trafficking ad requests with bids in the Ads traffic navigator report. Corresponds to "Header bidding trafficking ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_WITH_BIDS_AD_REQUESTS = 473;
ATN_HBT_WITH_BIDS_AD_REQUESTS_VALUE	Number of header bidding trafficking ad requests with bids in the Ads traffic navigator report. Corresponds to "Header bidding trafficking ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_HBT_WITH_BIDS_AD_REQUESTS = 473;
ATN_INVALID_AD_REQUESTS	Ad requests that are not valid in the Ads traffic navigator report. Corresponds to "Invalid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_INVALID_AD_REQUESTS = 351;
ATN_INVALID_AD_REQUESTS_VALUE	Ad requests that are not valid in the Ads traffic navigator report. Corresponds to "Invalid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_INVALID_AD_REQUESTS = 351;
ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED	Number of line items with no creative retrieved in the Ads traffic navigator report. Corresponds to "Creative not retrieved" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED = 476;
ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED_VALUE	Number of line items with no creative retrieved in the Ads traffic navigator report. Corresponds to "Creative not retrieved" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED = 476;
ATN_LINE_ITEMS_IN_AUCTION	Number of line items that matched an ad request and entered in auction in the Ads traffic navigator report. Corresponds to "Competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_IN_AUCTION = 352;
ATN_LINE_ITEMS_IN_AUCTION_VALUE	Number of line items that matched an ad request and entered in auction in the Ads traffic navigator report. Corresponds to "Competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_IN_AUCTION = 352;
ATN_LINE_ITEMS_NOT_COMPETING	Number of line items that were ranked but did not compete in auction in the Ads traffic navigator report. Corresponds to "Non-competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_NOT_COMPETING = 515;
ATN_LINE_ITEMS_NOT_COMPETING_VALUE	Number of line items that were ranked but did not compete in auction in the Ads traffic navigator report. Corresponds to "Non-competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_NOT_COMPETING = 515;
ATN_LINE_ITEMS_NOT_SELECTED	Number of line items that matched an ad request but were not selected to compete in the auction in the Ads traffic navigator report. Corresponds to "Not selected to compete" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_NOT_SELECTED = 353;
ATN_LINE_ITEMS_NOT_SELECTED_VALUE	Number of line items that matched an ad request but were not selected to compete in the auction in the Ads traffic navigator report. Corresponds to "Not selected to compete" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEMS_NOT_SELECTED = 353;
ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS	Number of line item ad requests in auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS = 354;
ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS_VALUE	Number of line item ad requests in auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS = 354;
ATN_LINE_ITEM_TARGETED_AD_REQUESTS	Number of line item targeted ad requests in the Ads traffic navigator report. Corresponds to "Ad requests with targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEM_TARGETED_AD_REQUESTS = 355;
ATN_LINE_ITEM_TARGETED_AD_REQUESTS_VALUE	Number of line item targeted ad requests in the Ads traffic navigator report. Corresponds to "Ad requests with targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_LINE_ITEM_TARGETED_AD_REQUESTS = 355;
ATN_MEDIATION_ALLOWED_AD_REQUESTS	Number of ad requests with the mediation demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_ALLOWED_AD_REQUESTS = 356;
ATN_MEDIATION_ALLOWED_AD_REQUESTS_VALUE	Number of ad requests with the mediation demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_ALLOWED_AD_REQUESTS = 356;
ATN_MEDIATION_INVALID_AD_REQUESTS	Number of invalid mediation ad requests in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_INVALID_AD_REQUESTS = 357;
ATN_MEDIATION_INVALID_AD_REQUESTS_VALUE	Number of invalid mediation ad requests in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_INVALID_AD_REQUESTS = 357;
ATN_MEDIATION_LOADED_ADS_FROM_CHAINS	Number of times the Yield Partner's ad was loaded in the Ads traffic navigator report. Corresponds to "Loaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_LOADED_ADS_FROM_CHAINS = 358;
ATN_MEDIATION_LOADED_ADS_FROM_CHAINS_VALUE	Number of times the Yield Partner's ad was loaded in the Ads traffic navigator report. Corresponds to "Loaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_LOADED_ADS_FROM_CHAINS = 358;
ATN_MEDIATION_NO_PARTNER_AD_REQUESTS	Number of ad requests with mediation demand having no partners in the Ads traffic navigator report. Corresponds to "Mediation requests with no partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_NO_PARTNER_AD_REQUESTS = 474;
ATN_MEDIATION_NO_PARTNER_AD_REQUESTS_VALUE	Number of ad requests with mediation demand having no partners in the Ads traffic navigator report. Corresponds to "Mediation requests with no partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_NO_PARTNER_AD_REQUESTS = 474;
ATN_MEDIATION_PARTNERS_IN_AUCTION	Number of mediation yield partners in auction in the Ads traffic navigator report. Corresponds to "Competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_PARTNERS_IN_AUCTION = 359;
ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS	Number of ad requests in auction that serve mediation chains in the Ads traffic navigator report. Corresponds to "Ad requests with competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS = 360;
ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS_VALUE	Number of ad requests in auction that serve mediation chains in the Ads traffic navigator report. Corresponds to "Ad requests with competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS = 360;
ATN_MEDIATION_PARTNERS_IN_AUCTION_VALUE	Number of mediation yield partners in auction in the Ads traffic navigator report. Corresponds to "Competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_PARTNERS_IN_AUCTION = 359;
ATN_MEDIATION_REJECTED_PARTNERS	Number of mediation partners that didn't match an ad request in the Ads traffic navigator report. Corresponds to "Rejected partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_REJECTED_PARTNERS = 361;
ATN_MEDIATION_REJECTED_PARTNERS_VALUE	Number of mediation partners that didn't match an ad request in the Ads traffic navigator report. Corresponds to "Rejected partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_REJECTED_PARTNERS = 361;
ATN_MEDIATION_TARGETED_PARTNERS	Number of mediation partners that have targeted an ad request and are able to match it in the Ads traffic navigator report. Corresponds to "Targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_TARGETED_PARTNERS = 362;
ATN_MEDIATION_TARGETED_PARTNERS_VALUE	Number of mediation partners that have targeted an ad request and are able to match it in the Ads traffic navigator report. Corresponds to "Targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_TARGETED_PARTNERS = 362;
ATN_MEDIATION_TOTAL_YIELD_PARTNERS	Number of partners on served mediation chains in the Ads traffic navigator report. Corresponds to "Total yield partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_TOTAL_YIELD_PARTNERS = 442;
ATN_MEDIATION_TOTAL_YIELD_PARTNERS_VALUE	Number of partners on served mediation chains in the Ads traffic navigator report. Corresponds to "Total yield partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_TOTAL_YIELD_PARTNERS = 442;
ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS	Number of ads from mediation chains that Ad Manager won't serve in the Ads traffic navigator report. Corresponds to "Unloaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS = 363;
ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS_VALUE	Number of ads from mediation chains that Ad Manager won't serve in the Ads traffic navigator report. Corresponds to "Unloaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS = 363;
ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS	Number of times the Yield Partner's mediation chain ad was not reached in the Ads traffic navigator report. Corresponds to "Unused bids or partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS = 364;
ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS_VALUE	Number of times the Yield Partner's mediation chain ad was not reached in the Ads traffic navigator report. Corresponds to "Unused bids or partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS = 364;
ATN_MEDIATION_VALID_AD_REQUESTS	Number of ad requests that have mediation demand in the Ads traffic navigator report. Corresponds to "Valid mediation ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_VALID_AD_REQUESTS = 365;
ATN_MEDIATION_VALID_AD_REQUESTS_VALUE	Number of ad requests that have mediation demand in the Ads traffic navigator report. Corresponds to "Valid mediation ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_VALID_AD_REQUESTS = 365;
ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS	Number of ad requests with mediation demand having partners in the Ads traffic navigator report. Corresponds to "Ad requests with targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS = 475;
ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS_VALUE	Number of ad requests with mediation demand having partners in the Ads traffic navigator report. Corresponds to "Ad requests with targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS = 475;
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS	Number of ad requests with programmatic demand that have received a bid in the Ads traffic navigator report. Corresponds to "Ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS = 366;
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS_VALUE	Number of ad requests with programmatic demand that have received a bid in the Ads traffic navigator report. Corresponds to "Ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS = 366;
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT	Number of ad requests with programmatic demand that have sent a bid to at least one buyer in the Ads traffic navigator report. Corresponds to "Ad requests with bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT = 367;
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT_VALUE	Number of ad requests with programmatic demand that have sent a bid to at least one buyer in the Ads traffic navigator report. Corresponds to "Ad requests with bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT = 367;
ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS	Number of ad requests with programmatic demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS = 368;
ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS_VALUE	Number of ad requests with programmatic demand in the Ads traffic navigator report. Corresponds to "Ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS = 368;
ATN_PROGRAMMATIC_BIDS_IN_AUCTION	Number of ads with programmatic bids that entered the auction in the Ads traffic navigator report. Corresponds to "Competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BIDS_IN_AUCTION = 369;
ATN_PROGRAMMATIC_BIDS_IN_AUCTION_VALUE	Number of ads with programmatic bids that entered the auction in the Ads traffic navigator report. Corresponds to "Competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BIDS_IN_AUCTION = 369;
ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS	Number of ad requests that have received eligible programmatic bids to compete in the auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS = 370;
ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS_VALUE	Number of ad requests that have received eligible programmatic bids to compete in the auction in the Ads traffic navigator report. Corresponds to "Ad requests with competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS = 370;
ATN_PROGRAMMATIC_BID_REQUESTS_SENT	Number of programmatic callout bid requests sent to buyers in the Ads traffic navigator report. Corresponds to "Bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUESTS_SENT = 371;
ATN_PROGRAMMATIC_BID_REQUESTS_SENT_VALUE	Number of programmatic callout bid requests sent to buyers in the Ads traffic navigator report. Corresponds to "Bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUESTS_SENT = 371;
ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE	Number of programmatic callout bid requests that resulted with a response in the Ads traffic navigator report. Corresponds to "Bid requests with response" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE = 372;
ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE_VALUE	Number of programmatic callout bid requests that resulted with a response in the Ads traffic navigator report. Corresponds to "Bid requests with response" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE = 372;
ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES	All buyers that Ad Manager could potentially send a programmatic bid request to in the Ads traffic navigator report. Corresponds to "Bid request candidates" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES = 373;
ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES_VALUE	All buyers that Ad Manager could potentially send a programmatic bid request to in the Ads traffic navigator report. Corresponds to "Bid request candidates" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES = 373;
ATN_PROGRAMMATIC_BID_REQUEST_ERRORS	Number of programmatic callout bid requests with errors in the Ads traffic navigator report. Corresponds to "Bid request errors" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUEST_ERRORS = 374;
ATN_PROGRAMMATIC_BID_REQUEST_ERRORS_VALUE	Number of programmatic callout bid requests with errors in the Ads traffic navigator report. Corresponds to "Bid request errors" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_BID_REQUEST_ERRORS = 374;
ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS	Number of ad requests that are ineligible for programmatic in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS = 375;
ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS_VALUE	Number of ad requests that are ineligible for programmatic in the Ads traffic navigator report. Corresponds to "Invalid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS = 375;
ATN_PROGRAMMATIC_REJECTED_BIDS	Number of programmatic callout bids rejected in the Ads traffic navigator report. Corresponds to "Rejected bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_REJECTED_BIDS = 376;
ATN_PROGRAMMATIC_REJECTED_BIDS_VALUE	Number of programmatic callout bids rejected in the Ads traffic navigator report. Corresponds to "Rejected bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_REJECTED_BIDS = 376;
ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS	Number of programmatic callout bid requests Ad Manager won't send to buyers in the Ads traffic navigator report. Corresponds to "Skipped bid requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS = 377;
ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS_VALUE	Number of programmatic callout bid requests Ad Manager won't send to buyers in the Ads traffic navigator report. Corresponds to "Skipped bid requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS = 377;
ATN_PROGRAMMATIC_TOTAL_BIDS	Number of programmatic bids that Ad Manager received from buyers in the Ads traffic navigator report. Corresponds to "Total programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_TOTAL_BIDS = 378;
ATN_PROGRAMMATIC_TOTAL_BIDS_VALUE	Number of programmatic bids that Ad Manager received from buyers in the Ads traffic navigator report. Corresponds to "Total programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_TOTAL_BIDS = 378;
ATN_PROGRAMMATIC_VALID_AD_REQUESTS	Number of ad requests that allow programmatic in the Ads traffic navigator report. Corresponds to "Valid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_VALID_AD_REQUESTS = 379;
ATN_PROGRAMMATIC_VALID_AD_REQUESTS_VALUE	Number of ad requests that allow programmatic in the Ads traffic navigator report. Corresponds to "Valid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_PROGRAMMATIC_VALID_AD_REQUESTS = 379;
ATN_REJECTED_LINE_ITEMS	Number of line items targeted that didn't match an ad request in the Ads traffic navigator report. Corresponds to "Rejected line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_REJECTED_LINE_ITEMS = 380;
ATN_REJECTED_LINE_ITEMS_VALUE	Number of line items targeted that didn't match an ad request in the Ads traffic navigator report. Corresponds to "Rejected line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_REJECTED_LINE_ITEMS = 380;
ATN_SERVED_MEDIATION_CHAINS	Number of mediation chains Ad Manager serves in the Ads traffic navigator report. Corresponds to "Served mediation chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_SERVED_MEDIATION_CHAINS = 381;
ATN_SERVED_MEDIATION_CHAINS_VALUE	Number of mediation chains Ad Manager serves in the Ads traffic navigator report. Corresponds to "Served mediation chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_SERVED_MEDIATION_CHAINS = 381;
ATN_SERVED_SINGLE_ADS	Number of single ads served in the Ads traffic navigator report. Corresponds to "Served single ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_SERVED_SINGLE_ADS = 382;
ATN_SERVED_SINGLE_ADS_VALUE	Number of single ads served in the Ads traffic navigator report. Corresponds to "Served single ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_SERVED_SINGLE_ADS = 382;
ATN_TARGETED_LINE_ITEMS	Number of line items with targeting that matches an ad request in the Ads traffic navigator report. Corresponds to "Targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TARGETED_LINE_ITEMS = 383;
ATN_TARGETED_LINE_ITEMS_VALUE	Number of line items with targeting that matches an ad request in the Ads traffic navigator report. Corresponds to "Targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TARGETED_LINE_ITEMS = 383;
ATN_TOTAL_AD_REQUESTS	Total number of ad requests which counts optimized pod request as a single request in the Ads traffic navigator report. Corresponds to "Total ad requests (ATN)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_AD_REQUESTS = 384;
ATN_TOTAL_AD_REQUESTS_VALUE	Total number of ad requests which counts optimized pod request as a single request in the Ads traffic navigator report. Corresponds to "Total ad requests (ATN)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_AD_REQUESTS = 384;
ATN_TOTAL_COMPETING_ADS_IN_AUCTION	Number of competing ads in auction in the Ads traffic navigator report. Corresponds to "Total competing ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_COMPETING_ADS_IN_AUCTION = 385;
ATN_TOTAL_COMPETING_ADS_IN_AUCTION_VALUE	Number of competing ads in auction in the Ads traffic navigator report. Corresponds to "Total competing ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_COMPETING_ADS_IN_AUCTION = 385;
ATN_TOTAL_LOADED_ADS	Total number of ads loaded in the Ads traffic navigator report. Corresponds to "Total loaded ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_LOADED_ADS = 387;
ATN_TOTAL_LOADED_ADS_VALUE	Total number of ads loaded in the Ads traffic navigator report. Corresponds to "Total loaded ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_TOTAL_LOADED_ADS = 387;
ATN_VALID_AD_REQUESTS	Ad requests that are valid in the Ads traffic navigator report. Corresponds to "Valid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_VALID_AD_REQUESTS = 389;
ATN_VALID_AD_REQUESTS_VALUE	Ad requests that are valid in the Ads traffic navigator report. Corresponds to "Valid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_VALID_AD_REQUESTS = 389;
ATN_YIELD_GROUP_MEDIATION_PASSBACKS	Number of times the Yield Partner passed-back on a Mediation chain ad in the Ads traffic navigator report. Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_YIELD_GROUP_MEDIATION_PASSBACKS = 390;
ATN_YIELD_GROUP_MEDIATION_PASSBACKS_VALUE	Number of times the Yield Partner passed-back on a Mediation chain ad in the Ads traffic navigator report. Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER ATN_YIELD_GROUP_MEDIATION_PASSBACKS = 390;
AVERAGE_ECPM	eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange. Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_ECPM = 37;
AVERAGE_ECPM_VALUE	eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange. Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_ECPM = 37;
AVERAGE_ECPM_WITHOUT_CPD	eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange. Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_ECPM_WITHOUT_CPD = 5;
AVERAGE_ECPM_WITHOUT_CPD_VALUE	eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange. Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_ECPM_WITHOUT_CPD = 5;
AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION	Average user engagement seconds per session in Google Analytics. Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION = 224;
AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION_VALUE	Average user engagement seconds per session in Google Analytics. Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION = 224;
AVERAGE_ENGAGEMENT_SECONDS_PER_USER	Average user engagement seconds per user in Google Analytics. Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_ENGAGEMENT_SECONDS_PER_USER = 225;
AVERAGE_ENGAGEMENT_SECONDS_PER_USER_VALUE	Average user engagement seconds per user in Google Analytics. Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_ENGAGEMENT_SECONDS_PER_USER = 225;
AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR	The average number of unique users reached per ad impression. Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the following report types: REACH Data format: DOUBLE AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR = 418;
AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR_VALUE	The average number of unique users reached per ad impression. Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the following report types: REACH Data format: DOUBLE AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR = 418;
AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER	Average total purchase revenue per user in Google Analytics. Corresponds to "ARPPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER = 226;
AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER_VALUE	Average total purchase revenue per user in Google Analytics. Corresponds to "ARPPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER = 226;
AVERAGE_REVENUE_PER_USER	Average revenue earned from each active user in Google Analytics. Corresponds to "ARPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_REVENUE_PER_USER = 227;
AVERAGE_REVENUE_PER_USER_VALUE	Average revenue earned from each active user in Google Analytics. Corresponds to "ARPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY AVERAGE_REVENUE_PER_USER = 227;
AVERAGE_SESSION_SECONDS	Average length of a session in Google Analytics. Corresponds to "Average session duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_SESSION_SECONDS = 228;
AVERAGE_SESSION_SECONDS_VALUE	Average length of a session in Google Analytics. Corresponds to "Average session duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE AVERAGE_SESSION_SECONDS = 228;
BIDS	The number of bids. Corresponds to "Bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER BIDS = 443;
BIDS_VALUE	The number of bids. Corresponds to "Bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER BIDS = 443;
BID_AVERAGE_CPM	The average CPM of the bids submitted by bidders. Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY BID_AVERAGE_CPM = 444;
BID_AVERAGE_CPM_VALUE	The average CPM of the bids submitted by bidders. Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY BID_AVERAGE_CPM = 444;
BOUNCE_RATE	The ratio of (sessions - engaged sessions) / sessions. Corresponds to "Bounce rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT BOUNCE_RATE = 433;
BOUNCE_RATE_VALUE	The ratio of (sessions - engaged sessions) / sessions. Corresponds to "Bounce rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT BOUNCE_RATE = 433;
CLICKS	The number of times a user clicked on an ad. Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER CLICKS = 2;
CLICKS_VALUE	The number of times a user clicked on an ad. Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER CLICKS = 2;
CODE_SERVED_COUNT	The total number of times that the code for an ad is served by the ad server including dynamic allocation. Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER CODE_SERVED_COUNT = 44;
CODE_SERVED_COUNT_VALUE	The total number of times that the code for an ad is served by the ad server including dynamic allocation. Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER CODE_SERVED_COUNT = 44;
CPC_REVENUE	Total amount of CPC revenue. Corresponds to "CPC revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY CPC_REVENUE = 440;
CPC_REVENUE_VALUE	Total amount of CPC revenue. Corresponds to "CPC revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY CPC_REVENUE = 440;
CPM_REVENUE	Total amount of CPM revenue. Corresponds to "CPM revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY CPM_REVENUE = 441;
CPM_REVENUE_VALUE	Total amount of CPM revenue. Corresponds to "CPM revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY CPM_REVENUE = 441;
CREATIVE_LOAD_TIME_0_500_PERCENT	Percent of creatives whose load time is between [0, 500ms). Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_0_500_PERCENT = 324;
CREATIVE_LOAD_TIME_0_500_PERCENT_VALUE	Percent of creatives whose load time is between [0, 500ms). Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_0_500_PERCENT = 324;
CREATIVE_LOAD_TIME_1000_2000_PERCENT	Percent of creatives whose load time is between [1000, 2000ms). Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_1000_2000_PERCENT = 326;
CREATIVE_LOAD_TIME_1000_2000_PERCENT_VALUE	Percent of creatives whose load time is between [1000, 2000ms). Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_1000_2000_PERCENT = 326;
CREATIVE_LOAD_TIME_2000_4000_PERCENT	Percent of creatives whose load time is between [2000, 4000ms). Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_2000_4000_PERCENT = 327;
CREATIVE_LOAD_TIME_2000_4000_PERCENT_VALUE	Percent of creatives whose load time is between [2000, 4000ms). Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_2000_4000_PERCENT = 327;
CREATIVE_LOAD_TIME_4000_8000_PERCENT	Percent of creatives whose load time is between [4000, 8000ms). Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_4000_8000_PERCENT = 328;
CREATIVE_LOAD_TIME_4000_8000_PERCENT_VALUE	Percent of creatives whose load time is between [4000, 8000ms). Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_4000_8000_PERCENT = 328;
CREATIVE_LOAD_TIME_500_1000_PERCENT	Percent of creatives whose load time is between [500, 1000ms). Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_500_1000_PERCENT = 325;
CREATIVE_LOAD_TIME_500_1000_PERCENT_VALUE	Percent of creatives whose load time is between [500, 1000ms). Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_500_1000_PERCENT = 325;
CREATIVE_LOAD_TIME_GT_8000_PERCENT	Percent of creatives load time is greater than 8000ms. Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_GT_8000_PERCENT = 329;
CREATIVE_LOAD_TIME_GT_8000_PERCENT_VALUE	Percent of creatives load time is greater than 8000ms. Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT CREATIVE_LOAD_TIME_GT_8000_PERCENT = 329;
CTR	For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions. Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT CTR = 3;
CTR_VALUE	For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions. Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT CTR = 3;
DEALS_BIDS	Number of bids received for a deal. Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_BIDS = 542;
DEALS_BIDS_VALUE	Number of bids received for a deal. Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_BIDS = 542;
DEALS_BID_RATE	Bid rate for a deal. Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DEALS_BID_RATE = 543;
DEALS_BID_RATE_VALUE	Bid rate for a deal. Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DEALS_BID_RATE = 543;
DEALS_BID_REQUESTS	Number of bid requests sent for a deal. Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_BID_REQUESTS = 544;
DEALS_BID_REQUESTS_VALUE	Number of bid requests sent for a deal. Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_BID_REQUESTS = 544;
DEALS_WINNING_BIDS	Number of winning bids for a deal. Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_WINNING_BIDS = 545;
DEALS_WINNING_BIDS_VALUE	Number of winning bids for a deal. Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER DEALS_WINNING_BIDS = 545;
DEALS_WIN_RATE	Bid win rate for a deal. Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DEALS_WIN_RATE = 546;
DEALS_WIN_RATE_VALUE	Bid win rate for a deal. Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DEALS_WIN_RATE = 546;
DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT	Percent of dom load time to 1st ad request in [0, 500ms) range. Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 521;
DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT_VALUE	Percent of dom load time to 1st ad request in [0, 500ms) range. Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 521;
DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT	Percent of dom load time to 1st ad request in [1000ms, 2000ms) range. Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 522;
DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT_VALUE	Percent of dom load time to 1st ad request in [1000ms, 2000ms) range. Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 522;
DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT	Percent of dom load time to 1st ad request in [2000ms, 4000ms) range. Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 523;
DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT_VALUE	Percent of dom load time to 1st ad request in [2000ms, 4000ms) range. Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 523;
DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT	Percent of dom load time to 1st ad request in [4000ms, 8000ms) range. Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 524;
DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT_VALUE	Percent of dom load time to 1st ad request in [4000ms, 8000ms) range. Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 524;
DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT	Percent of dom load time to 1st ad request in [500ms, 1000ms) range. Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 525;
DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT_VALUE	Percent of dom load time to 1st ad request in [500ms, 1000ms) range. Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 525;
DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT	Percent of dom load time to 1st ad request in [8000ms, +inf) range. Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 520;
DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT_VALUE	Percent of dom load time to 1st ad request in [8000ms, +inf) range. Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 520;
DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT	Percent of dom load time to tag load time in [0, 500ms) range. Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT = 526;
DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT_VALUE	Percent of dom load time to tag load time in [0, 500ms) range. Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT = 526;
DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT	Percent of dom load time to tag load time in [1000ms, 2000ms) range. Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT = 527;
DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT_VALUE	Percent of dom load time to tag load time in [1000ms, 2000ms) range. Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT = 527;
DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT	Percent of dom load time to tag load time in [2000ms, 4000ms) range. Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT = 528;
DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT_VALUE	Percent of dom load time to tag load time in [2000ms, 4000ms) range. Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT = 528;
DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT	Percent of dom load time to tag load time in [4000ms, 8000ms) range. Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT = 529;
DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT_VALUE	Percent of dom load time to tag load time in [4000ms, 8000ms) range. Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT = 529;
DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT	Percent of dom load time to tag load time in [500ms, 1000ms) range. Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT = 531;
DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT_VALUE	Percent of dom load time to tag load time in [500ms, 1000ms) range. Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT = 531;
DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT	Percent of dom load time to tag load time in [8000ms, +inf) range. Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT = 530;
DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT_VALUE	Percent of dom load time to tag load time in [8000ms, +inf) range. Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT = 530;
DROPOFF_RATE	Percentage of ad responses that didn't result in an impression. Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DROPOFF_RATE = 415;
DROPOFF_RATE_VALUE	Percentage of ad responses that didn't result in an impression. Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT DROPOFF_RATE = 415;
ENGAGED_SESSIONS	Engaged session count from Google Analytics. Corresponds to "Engaged sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ENGAGED_SESSIONS = 229;
ENGAGED_SESSIONS_PER_USER	Engaged sessions per user from Google Analytics. Corresponds to "Engaged sessions per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ENGAGED_SESSIONS_PER_USER = 230;
ENGAGED_SESSIONS_PER_USER_VALUE	Engaged sessions per user from Google Analytics. Corresponds to "Engaged sessions per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE ENGAGED_SESSIONS_PER_USER = 230;
ENGAGED_SESSIONS_VALUE	Engaged session count from Google Analytics. Corresponds to "Engaged sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER ENGAGED_SESSIONS = 229;
ENGAGEMENT_RATE	The ratio of engaged sessions to sessions. Corresponds to "Engagement rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ENGAGEMENT_RATE = 426;
ENGAGEMENT_RATE_VALUE	The ratio of engaged sessions to sessions. Corresponds to "Engagement rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT ENGAGEMENT_RATE = 426;
EUROPEAN_REGULATIONS_CONSENT_RATE	Percentage of European regulations messages where the user consented to all of the purposes and vendors. Corresponds to "European regulations consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_CONSENT_RATE = 270;
EUROPEAN_REGULATIONS_CONSENT_RATE_VALUE	Percentage of European regulations messages where the user consented to all of the purposes and vendors. Corresponds to "European regulations consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_CONSENT_RATE = 270;
EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE	Percentage of European regulations messages where users made a consent choice after selecting "Manage options". Corresponds to "European regulations custom consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE = 271;
EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE_VALUE	Percentage of European regulations messages where users made a consent choice after selecting "Manage options". Corresponds to "European regulations custom consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE = 271;
EUROPEAN_REGULATIONS_MESSAGES_SHOWN	Number of times a European regulations message was shown to users. Corresponds to "European regulations messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER EUROPEAN_REGULATIONS_MESSAGES_SHOWN = 272;
EUROPEAN_REGULATIONS_MESSAGES_SHOWN_VALUE	Number of times a European regulations message was shown to users. Corresponds to "European regulations messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER EUROPEAN_REGULATIONS_MESSAGES_SHOWN = 272;
EUROPEAN_REGULATIONS_NO_CONSENT_RATE	Percentage of European regulations messages where the user rejected all purposes and vendors. Corresponds to "European regulations no consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_NO_CONSENT_RATE = 273;
EUROPEAN_REGULATIONS_NO_CONSENT_RATE_VALUE	Percentage of European regulations messages where the user rejected all purposes and vendors. Corresponds to "European regulations no consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT EUROPEAN_REGULATIONS_NO_CONSENT_RATE = 273;
FILL_RATE	The rate at which an ad request is filled by the ad server including dynamic allocation. Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT FILL_RATE = 258;
FILL_RATE_VALUE	The rate at which an ad request is filled by the ad server including dynamic allocation. Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT FILL_RATE = 258;
GOOGLE_ANALYTICS_CLICKS	The number of clicks joined with Google Analytics data. Corresponds to "Google Analytics clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_CLICKS = 231;
GOOGLE_ANALYTICS_CLICKS_VALUE	The number of clicks joined with Google Analytics data. Corresponds to "Google Analytics clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_CLICKS = 231;
GOOGLE_ANALYTICS_CTR	The click-through rate from Google Analytics data. Corresponds to "Google Analytics CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT GOOGLE_ANALYTICS_CTR = 232;
GOOGLE_ANALYTICS_CTR_VALUE	The click-through rate from Google Analytics data. Corresponds to "Google Analytics CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT GOOGLE_ANALYTICS_CTR = 232;
GOOGLE_ANALYTICS_ECPM	The eCPM revenue data from Google Analytics. Corresponds to "Google Analytics eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY GOOGLE_ANALYTICS_ECPM = 233;
GOOGLE_ANALYTICS_ECPM_VALUE	The eCPM revenue data from Google Analytics. Corresponds to "Google Analytics eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY GOOGLE_ANALYTICS_ECPM = 233;
GOOGLE_ANALYTICS_IMPRESSIONS	The number of impressions joined with Google Analytics data. Corresponds to "Google Analytics impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_IMPRESSIONS = 234;
GOOGLE_ANALYTICS_IMPRESSIONS_VALUE	The number of impressions joined with Google Analytics data. Corresponds to "Google Analytics impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_IMPRESSIONS = 234;
GOOGLE_ANALYTICS_REVENUE	The amount of revenue joined with Google Analytics data. Corresponds to "Google Analytics revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY GOOGLE_ANALYTICS_REVENUE = 235;
GOOGLE_ANALYTICS_REVENUE_VALUE	The amount of revenue joined with Google Analytics data. Corresponds to "Google Analytics revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY GOOGLE_ANALYTICS_REVENUE = 235;
GOOGLE_ANALYTICS_VIEWS	Number of views of a web site or mobile screen from Google Analytics. Corresponds to "Views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_VIEWS = 236;
GOOGLE_ANALYTICS_VIEWS_PER_USER	Number of views per user from Google Analytics. Corresponds to "Views per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE GOOGLE_ANALYTICS_VIEWS_PER_USER = 237;
GOOGLE_ANALYTICS_VIEWS_PER_USER_VALUE	Number of views per user from Google Analytics. Corresponds to "Views per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE GOOGLE_ANALYTICS_VIEWS_PER_USER = 237;
GOOGLE_ANALYTICS_VIEWS_VALUE	Number of views of a web site or mobile screen from Google Analytics. Corresponds to "Views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER GOOGLE_ANALYTICS_VIEWS = 236;
GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold auction impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS = 129;
GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS_VALUE	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold auction impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS = 129;
GOOGLE_SOLD_AUCTION_IMPRESSIONS	The number of auction impressions sold by Google in partner sales. Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_AUCTION_IMPRESSIONS = 128;
GOOGLE_SOLD_AUCTION_IMPRESSIONS_VALUE	The number of auction impressions sold by Google in partner sales. Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_AUCTION_IMPRESSIONS = 128;
GOOGLE_SOLD_COVIEWED_IMPRESSIONS	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_COVIEWED_IMPRESSIONS = 131;
GOOGLE_SOLD_COVIEWED_IMPRESSIONS_VALUE	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_COVIEWED_IMPRESSIONS = 131;
GOOGLE_SOLD_IMPRESSIONS	The number of impressions sold by Google in partner sales. Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_IMPRESSIONS = 130;
GOOGLE_SOLD_IMPRESSIONS_VALUE	The number of impressions sold by Google in partner sales. Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_IMPRESSIONS = 130;
GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold reservation impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS = 127;
GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS_VALUE	The number of coviewed impressions sold by Google in partner sales. Corresponds to "Google-sold reservation impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS = 127;
GOOGLE_SOLD_RESERVATION_IMPRESSIONS	The number of reservation impressions sold by Google in partner sales. Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_RESERVATION_IMPRESSIONS = 126;
GOOGLE_SOLD_RESERVATION_IMPRESSIONS_VALUE	The number of reservation impressions sold by Google in partner sales. Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER GOOGLE_SOLD_RESERVATION_IMPRESSIONS = 126;
IMPRESSIONS	Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners. Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER IMPRESSIONS = 1;
IMPRESSIONS_VALUE	Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners. Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER IMPRESSIONS = 1;
INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS	The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads. Corresponds to "Inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 407;
INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS_VALUE	The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads. Corresponds to "Inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 407;
INVENTORY_SHARES	The total number of inventory shares Corresponds to "Inventory shares" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVENTORY_SHARES = 547;
INVENTORY_SHARES_VALUE	The total number of inventory shares Corresponds to "Inventory shares" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVENTORY_SHARES = 547;
INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES	The total number of partner unfilled opportunities from an inventory share Corresponds to "Inventory share partner unfilled opportunities" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES = 548;
INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES_VALUE	The total number of partner unfilled opportunities from an inventory share Corresponds to "Inventory share partner unfilled opportunities" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES = 548;
INVOICED_IMPRESSIONS	The number of invoiced impressions. Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVOICED_IMPRESSIONS = 404;
INVOICED_IMPRESSIONS_VALUE	The number of invoiced impressions. Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVOICED_IMPRESSIONS = 404;
INVOICED_UNFILLED_IMPRESSIONS	The number of invoiced unfilled impressions. Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVOICED_UNFILLED_IMPRESSIONS = 405;
INVOICED_UNFILLED_IMPRESSIONS_VALUE	The number of invoiced unfilled impressions. Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER INVOICED_UNFILLED_IMPRESSIONS = 405;
MEDIATION_CHAINS_FILLED	The number of mediation chains that were filled. Corresponds to "Mediation chains filled" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MEDIATION_CHAINS_FILLED = 584;
MEDIATION_CHAINS_FILLED_VALUE	The number of mediation chains that were filled. Corresponds to "Mediation chains filled" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MEDIATION_CHAINS_FILLED = 584;
METRIC_UNSPECIFIED	Default value. This value is unused. METRIC_UNSPECIFIED = 0;
METRIC_UNSPECIFIED_VALUE	Default value. This value is unused. METRIC_UNSPECIFIED = 0;
MUTED_IMPRESSIONS	The number of impressions where the user chose to mute the ad. Corresponds to "Total muted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MUTED_IMPRESSIONS = 412;
MUTED_IMPRESSIONS_VALUE	The number of impressions where the user chose to mute the ad. Corresponds to "Total muted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MUTED_IMPRESSIONS = 412;
MUTE_ELIGIBLE_IMPRESSIONS	The number of impressions that had the "Mute This Ad" overlay applied. Corresponds to "Total mute eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MUTE_ELIGIBLE_IMPRESSIONS = 409;
MUTE_ELIGIBLE_IMPRESSIONS_VALUE	The number of impressions that had the "Mute This Ad" overlay applied. Corresponds to "Total mute eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER MUTE_ELIGIBLE_IMPRESSIONS = 409;
OPPORTUNITIES	The total number of opportunities from impressions and errors. Corresponds to "Total opportunities" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER OPPORTUNITIES = 463;
OPPORTUNITIES_VALUE	The total number of opportunities from impressions and errors. Corresponds to "Total opportunities" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER OPPORTUNITIES = 463;
OVERDELIVERED_IMPRESSIONS	The number of impressions that were overdelivered. Corresponds to "Total overdelivered impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER OVERDELIVERED_IMPRESSIONS = 432;
OVERDELIVERED_IMPRESSIONS_VALUE	The number of impressions that were overdelivered. Corresponds to "Total overdelivered impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER OVERDELIVERED_IMPRESSIONS = 432;
PARTNER_SALES_FILLED_POD_REQUESTS	The number of filled pod requests (filled by partner or Google) in partner sales. Corresponds to "Filled pod requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_FILLED_POD_REQUESTS = 135;
PARTNER_SALES_FILLED_POD_REQUESTS_VALUE	The number of filled pod requests (filled by partner or Google) in partner sales. Corresponds to "Filled pod requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_FILLED_POD_REQUESTS = 135;
PARTNER_SALES_FILL_RATE	The percent of filled requests to total ad requests in partner sales. Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT PARTNER_SALES_FILL_RATE = 136;
PARTNER_SALES_FILL_RATE_VALUE	The percent of filled requests to total ad requests in partner sales. Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT PARTNER_SALES_FILL_RATE = 136;
PARTNER_SALES_PARTNER_MATCH_RATE	The percent of partner filled requests to total ad requests in partner sales. Corresponds to "Partner match rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT PARTNER_SALES_PARTNER_MATCH_RATE = 137;
PARTNER_SALES_PARTNER_MATCH_RATE_VALUE	The percent of partner filled requests to total ad requests in partner sales. Corresponds to "Partner match rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT PARTNER_SALES_PARTNER_MATCH_RATE = 137;
PARTNER_SALES_QUERIES	The number of queries eligible for partner sales. Corresponds to "Total partner sales ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_QUERIES = 132;
PARTNER_SALES_QUERIES_VALUE	The number of queries eligible for partner sales. Corresponds to "Total partner sales ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_QUERIES = 132;
PARTNER_SALES_UNFILLED_IMPRESSIONS	The number of partner unfilled impressions in partner sales. If a pod request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unfilled impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_UNFILLED_IMPRESSIONS = 133;
PARTNER_SALES_UNFILLED_IMPRESSIONS_VALUE	The number of partner unfilled impressions in partner sales. If a pod request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unfilled impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_UNFILLED_IMPRESSIONS = 133;
PARTNER_SALES_UNMATCHED_QUERIES	The number of partner unmatched queries in partner sales. If an ad request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_UNMATCHED_QUERIES = 134;
PARTNER_SALES_UNMATCHED_QUERIES_VALUE	The number of partner unmatched queries in partner sales. If an ad request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SALES_UNMATCHED_QUERIES = 134;
PARTNER_SOLD_CODE_SERVED	The number of code served sold by partner in partner sales. Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_CODE_SERVED = 125;
PARTNER_SOLD_CODE_SERVED_VALUE	The number of code served sold by partner in partner sales. Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_CODE_SERVED = 125;
PARTNER_SOLD_COVIEWED_IMPRESSIONS	The number of coviewed impressions sold by partner in partner sales. Corresponds to "Partner-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_COVIEWED_IMPRESSIONS = 124;
PARTNER_SOLD_COVIEWED_IMPRESSIONS_VALUE	The number of coviewed impressions sold by partner in partner sales. Corresponds to "Partner-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_COVIEWED_IMPRESSIONS = 124;
PARTNER_SOLD_IMPRESSIONS	The number of impressions sold by partner in partner sales. Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_IMPRESSIONS = 123;
PARTNER_SOLD_IMPRESSIONS_VALUE	The number of impressions sold by partner in partner sales. Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER PARTNER_SOLD_IMPRESSIONS = 123;
PROGRAMMATIC_ELIGIBLE_AD_REQUESTS	The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction. Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER PROGRAMMATIC_ELIGIBLE_AD_REQUESTS = 177;
PROGRAMMATIC_ELIGIBLE_AD_REQUESTS_VALUE	The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction. Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER PROGRAMMATIC_ELIGIBLE_AD_REQUESTS = 177;
PROGRAMMATIC_MATCH_RATE	The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals. Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT PROGRAMMATIC_MATCH_RATE = 178;
PROGRAMMATIC_MATCH_RATE_VALUE	The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals. Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT PROGRAMMATIC_MATCH_RATE = 178;
PROGRAMMATIC_RESPONSES_SERVED	Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests. Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER PROGRAMMATIC_RESPONSES_SERVED = 176;
PROGRAMMATIC_RESPONSES_SERVED_VALUE	Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests. Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER PROGRAMMATIC_RESPONSES_SERVED = 176;
REACH_IMPRESSIONS	Number of impressions for reach reports. Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER REACH_IMPRESSIONS = 416;
REACH_IMPRESSIONS_VALUE	Number of impressions for reach reports. Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER REACH_IMPRESSIONS = 416;
RESPONSES_SERVED	The total number of times that an ad is served by the ad server including dynamic allocation. Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RESPONSES_SERVED = 39;
RESPONSES_SERVED_VALUE	The total number of times that an ad is served by the ad server including dynamic allocation. Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RESPONSES_SERVED = 39;
RETENTION	Retention of users in Google Analytics Corresponds to "Retention" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RETENTION = 238;
RETENTION_VALUE	Retention of users in Google Analytics Corresponds to "Retention" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RETENTION = 238;
REVENUE	Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. Corresponds to "Total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE = 36;
REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT	The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Total revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 214;
REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT_VALUE	The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Total revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 214;
REVENUE_VALUE	Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. Corresponds to "Total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE = 36;
REVENUE_WITHOUT_CPD	Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE_WITHOUT_CPD = 4;
REVENUE_WITHOUT_CPD_VALUE	Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY REVENUE_WITHOUT_CPD = 4;
REWARDS_GRANTED	The number of rewards granted to users from watching ads. Corresponds to "Total rewards granted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER REWARDS_GRANTED = 413;
REWARDS_GRANTED_VALUE	The number of rewards granted to users from watching ads. Corresponds to "Total rewards granted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER REWARDS_GRANTED = 413;
RICH_MEDIA_AVERAGE_DISPLAY_TIME	The average amount of time (in seconds) that each rich media ad is displayed to users. Corresponds to "Average display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_AVERAGE_DISPLAY_TIME = 587;
RICH_MEDIA_AVERAGE_DISPLAY_TIME_VALUE	The average amount of time (in seconds) that each rich media ad is displayed to users. Corresponds to "Average display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_AVERAGE_DISPLAY_TIME = 587;
RICH_MEDIA_AVERAGE_INTERACTION_TIME	The average amount of time (in seconds) that a user interacts with a rich media ad. Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_AVERAGE_INTERACTION_TIME = 588;
RICH_MEDIA_AVERAGE_INTERACTION_TIME_VALUE	The average amount of time (in seconds) that a user interacts with a rich media ad. Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_AVERAGE_INTERACTION_TIME = 588;
RICH_MEDIA_BACKUP_IMAGES	The total number of times a backup image is served in place of a rich media ad. Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_BACKUP_IMAGES = 589;
RICH_MEDIA_BACKUP_IMAGES_VALUE	The total number of times a backup image is served in place of a rich media ad. Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_BACKUP_IMAGES = 589;
RICH_MEDIA_CUSTOM_EVENT_COUNT	The number of times a user interacts with a specific part of a rich media ad. Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_CUSTOM_EVENT_COUNT = 599;
RICH_MEDIA_CUSTOM_EVENT_COUNT_VALUE	The number of times a user interacts with a specific part of a rich media ad. Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_CUSTOM_EVENT_COUNT = 599;
RICH_MEDIA_CUSTOM_EVENT_TIME	The amount of time (in seconds) that a user interacts with a specific part of a rich media ad. Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_CUSTOM_EVENT_TIME = 600;
RICH_MEDIA_CUSTOM_EVENT_TIME_VALUE	The amount of time (in seconds) that a user interacts with a specific part of a rich media ad. Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_CUSTOM_EVENT_TIME = 600;
RICH_MEDIA_DISPLAY_TIME	The amount of time (in seconds) that each rich media ad is displayed to users. Corresponds to "Total display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_DISPLAY_TIME = 590;
RICH_MEDIA_DISPLAY_TIME_VALUE	The amount of time (in seconds) that each rich media ad is displayed to users. Corresponds to "Total display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_DISPLAY_TIME = 590;
RICH_MEDIA_EXPANDING_TIME	The average amount of time (in seconds) that an expanding ad is viewed in an expanded state. Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_EXPANDING_TIME = 591;
RICH_MEDIA_EXPANDING_TIME_VALUE	The average amount of time (in seconds) that an expanding ad is viewed in an expanded state. Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_EXPANDING_TIME = 591;
RICH_MEDIA_EXPANSIONS	The number of times an expanding ad was expanded. Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_EXPANSIONS = 592;
RICH_MEDIA_EXPANSIONS_VALUE	The number of times an expanding ad was expanded. Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_EXPANSIONS = 592;
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS	The number of times a user opens a rich media ad in full screen mode. Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_FULL_SCREEN_IMPRESSIONS = 593;
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS_VALUE	The number of times a user opens a rich media ad in full screen mode. Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_FULL_SCREEN_IMPRESSIONS = 593;
RICH_MEDIA_INTERACTION_COUNT	The number of times that a user interacts with a rich media ad. Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_INTERACTION_COUNT = 594;
RICH_MEDIA_INTERACTION_COUNT_VALUE	The number of times that a user interacts with a rich media ad. Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_INTERACTION_COUNT = 594;
RICH_MEDIA_INTERACTION_RATE	The ratio of rich media ad interactions to the number of times the ad was displayed. Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_INTERACTION_RATE = 595;
RICH_MEDIA_INTERACTION_RATE_VALUE	The ratio of rich media ad interactions to the number of times the ad was displayed. Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_INTERACTION_RATE = 595;
RICH_MEDIA_INTERACTION_TIME	The total amount of time (in seconds) that a user interacts with a rich media ad. Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_INTERACTION_TIME = 596;
RICH_MEDIA_INTERACTION_TIME_VALUE	The total amount of time (in seconds) that a user interacts with a rich media ad. Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_INTERACTION_TIME = 596;
RICH_MEDIA_INTERACTIVE_IMPRESSIONS	The number of impressions where a user interacted with a rich media ad. Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_INTERACTIVE_IMPRESSIONS = 597;
RICH_MEDIA_INTERACTIVE_IMPRESSIONS_VALUE	The number of impressions where a user interacted with a rich media ad. Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_INTERACTIVE_IMPRESSIONS = 597;
RICH_MEDIA_MANUAL_CLOSES	The number of times that a user manually closes a rich media ad. Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_MANUAL_CLOSES = 598;
RICH_MEDIA_MANUAL_CLOSES_VALUE	The number of times that a user manually closes a rich media ad. Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_MANUAL_CLOSES = 598;
RICH_MEDIA_VIDEO_COMPLETES	The number of times a rich media video was fully played. Corresponds to "Rich media video completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_COMPLETES = 503;
RICH_MEDIA_VIDEO_COMPLETES_VALUE	The number of times a rich media video was fully played. Corresponds to "Rich media video completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_COMPLETES = 503;
RICH_MEDIA_VIDEO_INTERACTIONS	The number of times a user clicked on the graphical controls of a video player. Corresponds to "Rich media total video interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_INTERACTIONS = 505;
RICH_MEDIA_VIDEO_INTERACTIONS_VALUE	The number of times a user clicked on the graphical controls of a video player. Corresponds to "Rich media total video interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_INTERACTIONS = 505;
RICH_MEDIA_VIDEO_INTERACTION_RATE	The ratio of video interactions to video plays. Represented as a percentage. Corresponds to "Rich media video interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_VIDEO_INTERACTION_RATE = 504;
RICH_MEDIA_VIDEO_INTERACTION_RATE_VALUE	The ratio of video interactions to video plays. Represented as a percentage. Corresponds to "Rich media video interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_VIDEO_INTERACTION_RATE = 504;
RICH_MEDIA_VIDEO_MIDPOINTS	The number of times a rich media video was played up to midpoint. Corresponds to "Rich media video midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_MIDPOINTS = 506;
RICH_MEDIA_VIDEO_MIDPOINTS_VALUE	The number of times a rich media video was played up to midpoint. Corresponds to "Rich media video midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_MIDPOINTS = 506;
RICH_MEDIA_VIDEO_MUTES	The number of times a rich media video was muted. Corresponds to "Rich media video mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_MUTES = 507;
RICH_MEDIA_VIDEO_MUTES_VALUE	The number of times a rich media video was muted. Corresponds to "Rich media video mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_MUTES = 507;
RICH_MEDIA_VIDEO_PAUSES	The number of times a rich media video was paused. Corresponds to "Rich media video pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_PAUSES = 508;
RICH_MEDIA_VIDEO_PAUSES_VALUE	The number of times a rich media video was paused. Corresponds to "Rich media video pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_PAUSES = 508;
RICH_MEDIA_VIDEO_PLAYS	The number of times a rich media video was played. Corresponds to "Rich media video plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_PLAYS = 509;
RICH_MEDIA_VIDEO_PLAYS_VALUE	The number of times a rich media video was played. Corresponds to "Rich media video plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_PLAYS = 509;
RICH_MEDIA_VIDEO_REPLAYS	The number of times a rich media video was restarted. Corresponds to "Rich media video replays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_REPLAYS = 510;
RICH_MEDIA_VIDEO_REPLAYS_VALUE	The number of times a rich media video was restarted. Corresponds to "Rich media video replays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_REPLAYS = 510;
RICH_MEDIA_VIDEO_STOPS	The number of times a rich media video was stopped. Corresponds to "Rich media video stops" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_STOPS = 511;
RICH_MEDIA_VIDEO_STOPS_VALUE	The number of times a rich media video was stopped. Corresponds to "Rich media video stops" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_STOPS = 511;
RICH_MEDIA_VIDEO_UNMUTES	The number of times a rich media video was unmuted. Corresponds to "Rich media video unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_UNMUTES = 512;
RICH_MEDIA_VIDEO_UNMUTES_VALUE	The number of times a rich media video was unmuted. Corresponds to "Rich media video unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER RICH_MEDIA_VIDEO_UNMUTES = 512;
RICH_MEDIA_VIDEO_VIEW_RATE	The percentage of a video watched by a user. Corresponds to "Rich media video view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_VIDEO_VIEW_RATE = 513;
RICH_MEDIA_VIDEO_VIEW_RATE_VALUE	The percentage of a video watched by a user. Corresponds to "Rich media video view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT RICH_MEDIA_VIDEO_VIEW_RATE = 513;
RICH_MEDIA_VIDEO_VIEW_TIME	The average amount of time(seconds) that a rich media video was viewed per view. Corresponds to "Rich media video average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_VIDEO_VIEW_TIME = 514;
RICH_MEDIA_VIDEO_VIEW_TIME_VALUE	The average amount of time(seconds) that a rich media video was viewed per view. Corresponds to "Rich media video average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE RICH_MEDIA_VIDEO_VIEW_TIME = 514;
SELL_THROUGH_AVAILABLE_IMPRESSIONS	The number of forecasted impressions not reserved by any line item. Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_AVAILABLE_IMPRESSIONS = 477;
SELL_THROUGH_AVAILABLE_IMPRESSIONS_VALUE	The number of forecasted impressions not reserved by any line item. Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_AVAILABLE_IMPRESSIONS = 477;
SELL_THROUGH_FORECASTED_IMPRESSIONS	The total number of forecasted impressions. Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_FORECASTED_IMPRESSIONS = 478;
SELL_THROUGH_FORECASTED_IMPRESSIONS_VALUE	The total number of forecasted impressions. Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_FORECASTED_IMPRESSIONS = 478;
SELL_THROUGH_RESERVED_IMPRESSIONS	The number of forecasted impressions reserved by line items. Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_RESERVED_IMPRESSIONS = 479;
SELL_THROUGH_RESERVED_IMPRESSIONS_VALUE	The number of forecasted impressions reserved by line items. Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER SELL_THROUGH_RESERVED_IMPRESSIONS = 479;
SELL_THROUGH_SELL_THROUGH_RATE	The fraction of forecasted impressions reserved by line items. Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT SELL_THROUGH_SELL_THROUGH_RATE = 480;
SELL_THROUGH_SELL_THROUGH_RATE_VALUE	The fraction of forecasted impressions reserved by line items. Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT SELL_THROUGH_SELL_THROUGH_RATE = 480;
SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS	The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions. Corresponds to "Server-side unwrapping average latency (milliseconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS = 434;
SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS_VALUE	The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions. Corresponds to "Server-side unwrapping average latency (milliseconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS = 434;
SERVER_SIDE_UNWRAPPING_CALLOUTS	The total number of server-side unwrapping callout requests. Corresponds to "Server-side unwrapping callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_CALLOUTS = 435;
SERVER_SIDE_UNWRAPPING_CALLOUTS_VALUE	The total number of server-side unwrapping callout requests. Corresponds to "Server-side unwrapping callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_CALLOUTS = 435;
SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES	The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses. Corresponds to "Server-side unwrapping empty responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES = 436;
SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES_VALUE	The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses. Corresponds to "Server-side unwrapping empty responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES = 436;
SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES	The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors. Corresponds to "Server-side unwrapping error responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES = 437;
SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES_VALUE	The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors. Corresponds to "Server-side unwrapping error responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES = 437;
SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES	The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served. Corresponds to "Server-side unwrapping successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES = 438;
SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES_VALUE	The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served. Corresponds to "Server-side unwrapping successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES = 438;
SERVER_SIDE_UNWRAPPING_TIMEOUTS	The total number of server-side unwrapping callouts that timed out before returning a response. Corresponds to "Server-side unwrapping timeouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_TIMEOUTS = 439;
SERVER_SIDE_UNWRAPPING_TIMEOUTS_VALUE	The total number of server-side unwrapping callouts that timed out before returning a response. Corresponds to "Server-side unwrapping timeouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SERVER_SIDE_UNWRAPPING_TIMEOUTS = 439;
SESSIONS	Count of sessions from Google Analytics. Corresponds to "Sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SESSIONS = 239;
SESSIONS_VALUE	Count of sessions from Google Analytics. Corresponds to "Sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER SESSIONS = 239;
TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT	Percent of tag load time to 1st ad request in [0, 500ms) range. Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 455;
TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT_VALUE	Percent of tag load time to 1st ad request in [0, 500ms) range. Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 455;
TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT	Percent of tag load time to 1st ad request in [1000ms, 2000ms) range. Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 457;
TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT_VALUE	Percent of tag load time to 1st ad request in [1000ms, 2000ms) range. Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 457;
TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT	Percent of tag load time to 1st ad request in [2000ms, 4000ms) range. Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 458;
TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT_VALUE	Percent of tag load time to 1st ad request in [2000ms, 4000ms) range. Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 458;
TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT	Percent of tag load time to 1st ad request in [4000ms, 8000ms) range. Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 459;
TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT_VALUE	Percent of tag load time to 1st ad request in [4000ms, 8000ms) range. Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 459;
TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT	Percent of tag load time to 1st ad request in [500ms, 1000ms) range. Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 456;
TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT_VALUE	Percent of tag load time to 1st ad request in [500ms, 1000ms) range. Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 456;
TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT	Percent of tag load time to 1st ad request in [8000ms, +inf) range. Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 460;
TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT_VALUE	Percent of tag load time to 1st ad request in [8000ms, +inf) range. Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 460;
TARGETED_CLICKS	The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting. Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER TARGETED_CLICKS = 276;
TARGETED_CLICKS_VALUE	The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting. Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER TARGETED_CLICKS = 276;
TARGETED_IMPRESSIONS	The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting. Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER TARGETED_IMPRESSIONS = 277;
TARGETED_IMPRESSIONS_VALUE	The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting. Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER TARGETED_IMPRESSIONS = 277;
UNFILLED_IMPRESSIONS	The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation. Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNFILLED_IMPRESSIONS = 45;
UNFILLED_IMPRESSIONS_VALUE	The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation. Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNFILLED_IMPRESSIONS = 45;
UNIQUE_VISITORS	The total number of unique users who viewed the ad. Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER UNIQUE_VISITORS = 417;
UNIQUE_VISITORS_VALUE	The total number of unique users who viewed the ad. Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER UNIQUE_VISITORS = 417;
UNLOADED_IMPRESSIONS_DUE_TO_CPU	The number of impressions impacted by Chrome Ads Intervention due to CPU usage. Corresponds to "Total unloaded impressions due to CPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNLOADED_IMPRESSIONS_DUE_TO_CPU = 408;
UNLOADED_IMPRESSIONS_DUE_TO_CPU_VALUE	The number of impressions impacted by Chrome Ads Intervention due to CPU usage. Corresponds to "Total unloaded impressions due to CPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNLOADED_IMPRESSIONS_DUE_TO_CPU = 408;
UNLOADED_IMPRESSIONS_DUE_TO_NETWORK	The number of impressions impacted by Chrome Ads Intervention due to network usage. Corresponds to "Total unloaded impressions due to Network" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNLOADED_IMPRESSIONS_DUE_TO_NETWORK = 406;
UNLOADED_IMPRESSIONS_DUE_TO_NETWORK_VALUE	The number of impressions impacted by Chrome Ads Intervention due to network usage. Corresponds to "Total unloaded impressions due to Network" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNLOADED_IMPRESSIONS_DUE_TO_NETWORK = 406;
UNMATCHED_AD_REQUESTS	The total number of times that an ad is not returned by the ad server. Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNMATCHED_AD_REQUESTS = 43;
UNMATCHED_AD_REQUESTS_VALUE	The total number of times that an ad is not returned by the ad server. Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER UNMATCHED_AD_REQUESTS = 43;
UNRECOGNIZED
UNVIEWED_REASON_OTHER_PERCENT	The percentage of unviewed impressions due to other reasons. Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_OTHER_PERCENT = 550;
UNVIEWED_REASON_OTHER_PERCENT_VALUE	The percentage of unviewed impressions due to other reasons. Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_OTHER_PERCENT = 550;
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT	The percentage of unviewed impressions due to slot never entered viewport. Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT = 553;
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT_VALUE	The percentage of unviewed impressions due to slot never entered viewport. Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT = 553;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT	The percentage of unviewed impressions due to scrolled past before ad filled. Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT = 551;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT_VALUE	The percentage of unviewed impressions due to scrolled past before ad filled. Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT = 551;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT	The percentage of unviewed impressions due to scrolled past before ad loaded. Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT = 552;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT_VALUE	The percentage of unviewed impressions due to scrolled past before ad loaded. Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT = 552;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT	The percentage of unviewed impressions due to insufficient time on screen. Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT = 549;
UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT_VALUE	The percentage of unviewed impressions due to insufficient time on screen. Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT = 549;
USER_ENGAGEMENT_DURATION_IN_SECONDS	Time of users interacting with web site or mobile app from Google Analytics in seconds. Corresponds to "User engagement duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER USER_ENGAGEMENT_DURATION_IN_SECONDS = 240;
USER_ENGAGEMENT_DURATION_IN_SECONDS_VALUE	Time of users interacting with web site or mobile app from Google Analytics in seconds. Corresponds to "User engagement duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER USER_ENGAGEMENT_DURATION_IN_SECONDS = 240;
USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE	Fraction of page views where users had ad blocker extensions installed. Includes only Desktop page views. Corresponds to "Ad blocking extension rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE = 486;
USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE_VALUE	Fraction of page views where users had ad blocker extensions installed. Includes only Desktop page views. Corresponds to "Ad blocking extension rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE = 486;
USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT	Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads Corresponds to "Ad blocking recovery message conversions" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT = 487;
USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT_VALUE	Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads Corresponds to "Ad blocking recovery message conversions" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT = 487;
USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN	Number of times an ad blocking recovery message was shown to users. Corresponds to "Ad blocking recovery messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN = 488;
USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN_VALUE	Number of times an ad blocking recovery message was shown to users. Corresponds to "Ad blocking recovery messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN = 488;
USER_MESSAGES_ALLOW_ADS_PAGEVIEWS	The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads. Corresponds to "Allow-ads page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_ALLOW_ADS_PAGEVIEWS = 489;
USER_MESSAGES_ALLOW_ADS_PAGEVIEWS_VALUE	The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads. Corresponds to "Allow-ads page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_ALLOW_ADS_PAGEVIEWS = 489;
USER_MESSAGES_CCPA_MESSAGES_SHOWN	Number of times a US state regulations message was shown to users. Corresponds to "US states messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_CCPA_MESSAGES_SHOWN = 490;
USER_MESSAGES_CCPA_MESSAGES_SHOWN_VALUE	Number of times a US state regulations message was shown to users. Corresponds to "US states messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_CCPA_MESSAGES_SHOWN = 490;
USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN	Number of iOS ATT alerts that were triggered by an IDFA message (IDFA messages can be IDFA explainers or GDPR messages). Corresponds to "IDFA ATT alerts shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN = 491;
USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN_VALUE	Number of iOS ATT alerts that were triggered by an IDFA message (IDFA messages can be IDFA explainers or GDPR messages). Corresponds to "IDFA ATT alerts shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN = 491;
USER_MESSAGES_IDFA_ATT_CONSENT	Number of iOS ATT alerts triggered by the IDFA message where the user chose to allow tracking. Corresponds to "IDFA ATT consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_CONSENT = 492;
USER_MESSAGES_IDFA_ATT_CONSENT_RATE	Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Corresponds to "IDFA ATT consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_IDFA_ATT_CONSENT_RATE = 493;
USER_MESSAGES_IDFA_ATT_CONSENT_RATE_VALUE	Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Corresponds to "IDFA ATT consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_IDFA_ATT_CONSENT_RATE = 493;
USER_MESSAGES_IDFA_ATT_CONSENT_VALUE	Number of iOS ATT alerts triggered by the IDFA message where the user chose to allow tracking. Corresponds to "IDFA ATT consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_CONSENT = 492;
USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT	Number of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking. Corresponds to "IDFA ATT decline consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT = 494;
USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT_VALUE	Number of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking. Corresponds to "IDFA ATT decline consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT = 494;
USER_MESSAGES_IDFA_ATT_DECLINE_RATE	Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking. Corresponds to "IDFA ATT decline rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_IDFA_ATT_DECLINE_RATE = 495;
USER_MESSAGES_IDFA_ATT_DECLINE_RATE_VALUE	Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking. Corresponds to "IDFA ATT decline rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_IDFA_ATT_DECLINE_RATE = 495;
USER_MESSAGES_IDFA_EXPLAINERS_SHOWN	Number of times an IDFA explainer message was shown to users. Corresponds to "IDFA explainers shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_EXPLAINERS_SHOWN = 496;
USER_MESSAGES_IDFA_EXPLAINERS_SHOWN_VALUE	Number of times an IDFA explainer message was shown to users. Corresponds to "IDFA explainers shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_EXPLAINERS_SHOWN = 496;
USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN	Number of times a European regulations message was shown immediately before the iOS ATT alert. Corresponds to "IDFA IAB messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN = 497;
USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN_VALUE	Number of times a European regulations message was shown immediately before the iOS ATT alert. Corresponds to "IDFA IAB messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN = 497;
USER_MESSAGES_IDFA_NO_DECISION	Number of IDFA explainer messages where the user didn't choose anything. Corresponds to "IDFA no decision" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_NO_DECISION = 498;
USER_MESSAGES_IDFA_NO_DECISION_VALUE	Number of IDFA explainer messages where the user didn't choose anything. Corresponds to "IDFA no decision" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_IDFA_NO_DECISION = 498;
USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN	Number of times an Offerwall message was shown to users. Corresponds to "Offerwall messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN = 121;
USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN_VALUE	Number of times an Offerwall message was shown to users. Corresponds to "Offerwall messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN = 121;
USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS	The number of messages where the user gained an entitlement. Corresponds to "Monetized Offerwall engagements" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS = 122;
USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS_VALUE	The number of messages where the user gained an entitlement. Corresponds to "Monetized Offerwall engagements" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS = 122;
USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS	The number of pages viewed by users after gaining an entitlement. Only counts pages included for Offerwall. Corresponds to "Post-offerwall page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS = 499;
USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS_VALUE	The number of pages viewed by users after gaining an entitlement. Only counts pages included for Offerwall. Corresponds to "Post-offerwall page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS = 499;
USER_MESSAGES_TOTAL_ESTIMATED_REVENUE	Revenue earned through Offerwall, including Rewarded ad revenue and third-party integrations. Corresponds to "Estimated Offerwall revenue" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: MONEY USER_MESSAGES_TOTAL_ESTIMATED_REVENUE = 500;
USER_MESSAGES_TOTAL_ESTIMATED_REVENUE_VALUE	Revenue earned through Offerwall, including Rewarded ad revenue and third-party integrations. Corresponds to "Estimated Offerwall revenue" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: MONEY USER_MESSAGES_TOTAL_ESTIMATED_REVENUE = 500;
USER_MESSAGES_UPTC_MESSAGES_SHOWN	Number of times an ads personalization controls message was shown to users. Corresponds to "Ads personalization messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_UPTC_MESSAGES_SHOWN = 501;
USER_MESSAGES_UPTC_MESSAGES_SHOWN_VALUE	Number of times an ads personalization controls message was shown to users. Corresponds to "Ads personalization messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER USER_MESSAGES_UPTC_MESSAGES_SHOWN = 501;
USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO	Percentage of ads personalization controls messages where users chose the opt-out option. Corresponds to "Personalization opt-out ratio" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO = 502;
USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO_VALUE	Percentage of ads personalization controls messages where users chose the opt-out option. Corresponds to "Personalization opt-out ratio" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO = 502;
VIDEO_ERROR_100_COUNT	The number of errors of type 100 in reporting. Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_100_COUNT = 180;
VIDEO_ERROR_100_COUNT_VALUE	The number of errors of type 100 in reporting. Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_100_COUNT = 180;
VIDEO_ERROR_101_COUNT	The number of errors of type 101 in reporting. Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_101_COUNT = 181;
VIDEO_ERROR_101_COUNT_VALUE	The number of errors of type 101 in reporting. Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_101_COUNT = 181;
VIDEO_ERROR_102_COUNT	The number of errors of type 102 in reporting. Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_102_COUNT = 182;
VIDEO_ERROR_102_COUNT_VALUE	The number of errors of type 102 in reporting. Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_102_COUNT = 182;
VIDEO_ERROR_200_COUNT	The number of errors of type 200 in reporting. Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_200_COUNT = 183;
VIDEO_ERROR_200_COUNT_VALUE	The number of errors of type 200 in reporting. Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_200_COUNT = 183;
VIDEO_ERROR_201_COUNT	The number of errors of type 201 in reporting. Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_201_COUNT = 184;
VIDEO_ERROR_201_COUNT_VALUE	The number of errors of type 201 in reporting. Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_201_COUNT = 184;
VIDEO_ERROR_202_COUNT	The number of errors of type 202 in reporting. Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_202_COUNT = 185;
VIDEO_ERROR_202_COUNT_VALUE	The number of errors of type 202 in reporting. Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_202_COUNT = 185;
VIDEO_ERROR_203_COUNT	The number of errors of type 203 in reporting. Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_203_COUNT = 186;
VIDEO_ERROR_203_COUNT_VALUE	The number of errors of type 203 in reporting. Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_203_COUNT = 186;
VIDEO_ERROR_300_COUNT	The number of errors of type 300 in reporting. Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_300_COUNT = 187;
VIDEO_ERROR_300_COUNT_VALUE	The number of errors of type 300 in reporting. Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_300_COUNT = 187;
VIDEO_ERROR_301_COUNT	The number of errors of type 301 in reporting. Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_301_COUNT = 188;
VIDEO_ERROR_301_COUNT_VALUE	The number of errors of type 301 in reporting. Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_301_COUNT = 188;
VIDEO_ERROR_302_COUNT	The number of errors of type 302 in reporting. Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_302_COUNT = 189;
VIDEO_ERROR_302_COUNT_VALUE	The number of errors of type 302 in reporting. Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_302_COUNT = 189;
VIDEO_ERROR_303_COUNT	The number of errors of type 303 in reporting. Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_303_COUNT = 190;
VIDEO_ERROR_303_COUNT_VALUE	The number of errors of type 303 in reporting. Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_303_COUNT = 190;
VIDEO_ERROR_400_COUNT	The number of errors of type 400 in reporting. Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_400_COUNT = 191;
VIDEO_ERROR_400_COUNT_VALUE	The number of errors of type 400 in reporting. Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_400_COUNT = 191;
VIDEO_ERROR_401_COUNT	The number of errors of type 401 in reporting. Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_401_COUNT = 192;
VIDEO_ERROR_401_COUNT_VALUE	The number of errors of type 401 in reporting. Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_401_COUNT = 192;
VIDEO_ERROR_402_COUNT	The number of errors of type 402 in reporting. Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_402_COUNT = 193;
VIDEO_ERROR_402_COUNT_VALUE	The number of errors of type 402 in reporting. Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_402_COUNT = 193;
VIDEO_ERROR_403_COUNT	The number of errors of type 403 in reporting. Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_403_COUNT = 194;
VIDEO_ERROR_403_COUNT_VALUE	The number of errors of type 403 in reporting. Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_403_COUNT = 194;
VIDEO_ERROR_405_COUNT	The number of errors of type 405 in reporting. Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_405_COUNT = 195;
VIDEO_ERROR_405_COUNT_VALUE	The number of errors of type 405 in reporting. Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_405_COUNT = 195;
VIDEO_ERROR_406_COUNT	The number of errors of type 406 in reporting. Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_406_COUNT = 196;
VIDEO_ERROR_406_COUNT_VALUE	The number of errors of type 406 in reporting. Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_406_COUNT = 196;
VIDEO_ERROR_407_COUNT	The number of errors of type 407 in reporting. Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_407_COUNT = 197;
VIDEO_ERROR_407_COUNT_VALUE	The number of errors of type 407 in reporting. Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_407_COUNT = 197;
VIDEO_ERROR_408_COUNT	The number of errors of type 408 in reporting. Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_408_COUNT = 198;
VIDEO_ERROR_408_COUNT_VALUE	The number of errors of type 408 in reporting. Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_408_COUNT = 198;
VIDEO_ERROR_409_COUNT	The number of errors of type 409 in reporting. Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_409_COUNT = 199;
VIDEO_ERROR_409_COUNT_VALUE	The number of errors of type 409 in reporting. Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_409_COUNT = 199;
VIDEO_ERROR_410_COUNT	The number of errors of type 410 in reporting. Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_410_COUNT = 200;
VIDEO_ERROR_410_COUNT_VALUE	The number of errors of type 410 in reporting. Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_410_COUNT = 200;
VIDEO_ERROR_500_COUNT	The number of errors of type 500 in reporting. Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_500_COUNT = 201;
VIDEO_ERROR_500_COUNT_VALUE	The number of errors of type 500 in reporting. Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_500_COUNT = 201;
VIDEO_ERROR_501_COUNT	The number of errors of type 501 in reporting. Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_501_COUNT = 202;
VIDEO_ERROR_501_COUNT_VALUE	The number of errors of type 501 in reporting. Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_501_COUNT = 202;
VIDEO_ERROR_502_COUNT	The number of errors of type 502 in reporting. Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_502_COUNT = 203;
VIDEO_ERROR_502_COUNT_VALUE	The number of errors of type 502 in reporting. Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_502_COUNT = 203;
VIDEO_ERROR_503_COUNT	The number of errors of type 503 in reporting. Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_503_COUNT = 204;
VIDEO_ERROR_503_COUNT_VALUE	The number of errors of type 503 in reporting. Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_503_COUNT = 204;
VIDEO_ERROR_600_COUNT	The number of errors of type 600 in reporting. Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_600_COUNT = 205;
VIDEO_ERROR_600_COUNT_VALUE	The number of errors of type 600 in reporting. Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_600_COUNT = 205;
VIDEO_ERROR_601_COUNT	The number of errors of type 601 in reporting. Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_601_COUNT = 206;
VIDEO_ERROR_601_COUNT_VALUE	The number of errors of type 601 in reporting. Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_601_COUNT = 206;
VIDEO_ERROR_602_COUNT	The number of errors of type 602 in reporting. Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_602_COUNT = 207;
VIDEO_ERROR_602_COUNT_VALUE	The number of errors of type 602 in reporting. Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_602_COUNT = 207;
VIDEO_ERROR_603_COUNT	The number of errors of type 603 in reporting. Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_603_COUNT = 208;
VIDEO_ERROR_603_COUNT_VALUE	The number of errors of type 603 in reporting. Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_603_COUNT = 208;
VIDEO_ERROR_604_COUNT	The number of errors of type 604 in reporting. Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_604_COUNT = 209;
VIDEO_ERROR_604_COUNT_VALUE	The number of errors of type 604 in reporting. Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_604_COUNT = 209;
VIDEO_ERROR_900_COUNT	The number of errors of type 900 in reporting. Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_900_COUNT = 210;
VIDEO_ERROR_900_COUNT_VALUE	The number of errors of type 900 in reporting. Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_900_COUNT = 210;
VIDEO_ERROR_901_COUNT	The number of errors of type 901 in reporting. Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_901_COUNT = 211;
VIDEO_ERROR_901_COUNT_VALUE	The number of errors of type 901 in reporting. Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_ERROR_901_COUNT = 211;
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE	The number of user interactions with a video, on average, such as pause, full screen, mute, etc. Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE = 92;
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE_VALUE	The number of user interactions with a video, on average, such as pause, full screen, mute, etc. Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE = 92;
VIDEO_INTERACTION_COLLAPSES	The number of times a user collapses a video, either to its original size or to a different size. Corresponds to "Collapses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_COLLAPSES = 93;
VIDEO_INTERACTION_COLLAPSES_VALUE	The number of times a user collapses a video, either to its original size or to a different size. Corresponds to "Collapses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_COLLAPSES = 93;
VIDEO_INTERACTION_EXPANDS	The number of times a user expands a video. Corresponds to "Expands" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_EXPANDS = 95;
VIDEO_INTERACTION_EXPANDS_VALUE	The number of times a user expands a video. Corresponds to "Expands" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_EXPANDS = 95;
VIDEO_INTERACTION_FULL_SCREENS	The number of times ad clip played in full screen mode. Corresponds to "Full screens" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_FULL_SCREENS = 96;
VIDEO_INTERACTION_FULL_SCREENS_VALUE	The number of times ad clip played in full screen mode. Corresponds to "Full screens" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_FULL_SCREENS = 96;
VIDEO_INTERACTION_MUTES	The number of times video player was in mute state during play of ad clip. Corresponds to "Mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_MUTES = 97;
VIDEO_INTERACTION_MUTES_VALUE	The number of times video player was in mute state during play of ad clip. Corresponds to "Mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_MUTES = 97;
VIDEO_INTERACTION_PAUSES	The number of times user paused ad clip. Corresponds to "Pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_PAUSES = 98;
VIDEO_INTERACTION_PAUSES_VALUE	The number of times user paused ad clip. Corresponds to "Pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_PAUSES = 98;
VIDEO_INTERACTION_RESUMES	The number of times the user unpaused the video. Corresponds to "Resumes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_RESUMES = 99;
VIDEO_INTERACTION_RESUMES_VALUE	The number of times the user unpaused the video. Corresponds to "Resumes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_RESUMES = 99;
VIDEO_INTERACTION_REWINDS	The number of times a user rewinds the video. Corresponds to "Rewinds" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_REWINDS = 100;
VIDEO_INTERACTION_REWINDS_VALUE	The number of times a user rewinds the video. Corresponds to "Rewinds" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_REWINDS = 100;
VIDEO_INTERACTION_UNMUTES	The number of times a user unmutes the video. Corresponds to "Unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_UNMUTES = 101;
VIDEO_INTERACTION_UNMUTES_VALUE	The number of times a user unmutes the video. Corresponds to "Unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_UNMUTES = 101;
VIDEO_INTERACTION_VIDEO_SKIPS	The number of times a skippable video is skipped. Corresponds to "Skips" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_VIDEO_SKIPS = 102;
VIDEO_INTERACTION_VIDEO_SKIPS_VALUE	The number of times a skippable video is skipped. Corresponds to "Skips" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_INTERACTION_VIDEO_SKIPS = 102;
VIDEO_MONETIZABLE_CONTENT_VIEWS	The number of views for monetizable video content. Corresponds to "Monetizable content views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_MONETIZABLE_CONTENT_VIEWS = 601;
VIDEO_MONETIZABLE_CONTENT_VIEWS_VALUE	The number of views for monetizable video content. Corresponds to "Monetizable content views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_MONETIZABLE_CONTENT_VIEWS = 601;
VIDEO_REAL_TIME_CREATIVE_SERVES	The number of total creative serves in video realtime reporting. Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_CREATIVE_SERVES = 139;
VIDEO_REAL_TIME_CREATIVE_SERVES_VALUE	The number of total creative serves in video realtime reporting. Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_CREATIVE_SERVES = 139;
VIDEO_REAL_TIME_ERROR_100_COUNT	The number of errors of type 100 in video realtime reporting. Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_100_COUNT = 143;
VIDEO_REAL_TIME_ERROR_100_COUNT_VALUE	The number of errors of type 100 in video realtime reporting. Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_100_COUNT = 143;
VIDEO_REAL_TIME_ERROR_101_COUNT	The number of errors of type 101 in video realtime reporting. Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_101_COUNT = 144;
VIDEO_REAL_TIME_ERROR_101_COUNT_VALUE	The number of errors of type 101 in video realtime reporting. Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_101_COUNT = 144;
VIDEO_REAL_TIME_ERROR_102_COUNT	The number of errors of type 102 in video realtime reporting. Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_102_COUNT = 145;
VIDEO_REAL_TIME_ERROR_102_COUNT_VALUE	The number of errors of type 102 in video realtime reporting. Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_102_COUNT = 145;
VIDEO_REAL_TIME_ERROR_200_COUNT	The number of errors of type 200 in video realtime reporting. Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_200_COUNT = 146;
VIDEO_REAL_TIME_ERROR_200_COUNT_VALUE	The number of errors of type 200 in video realtime reporting. Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_200_COUNT = 146;
VIDEO_REAL_TIME_ERROR_201_COUNT	The number of errors of type 201 in video realtime reporting. Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_201_COUNT = 147;
VIDEO_REAL_TIME_ERROR_201_COUNT_VALUE	The number of errors of type 201 in video realtime reporting. Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_201_COUNT = 147;
VIDEO_REAL_TIME_ERROR_202_COUNT	The number of errors of type 202 in video realtime reporting. Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_202_COUNT = 148;
VIDEO_REAL_TIME_ERROR_202_COUNT_VALUE	The number of errors of type 202 in video realtime reporting. Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_202_COUNT = 148;
VIDEO_REAL_TIME_ERROR_203_COUNT	The number of errors of type 203 in video realtime reporting. Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_203_COUNT = 149;
VIDEO_REAL_TIME_ERROR_203_COUNT_VALUE	The number of errors of type 203 in video realtime reporting. Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_203_COUNT = 149;
VIDEO_REAL_TIME_ERROR_300_COUNT	The number of errors of type 300 in video realtime reporting. Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_300_COUNT = 150;
VIDEO_REAL_TIME_ERROR_300_COUNT_VALUE	The number of errors of type 300 in video realtime reporting. Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_300_COUNT = 150;
VIDEO_REAL_TIME_ERROR_301_COUNT	The number of errors of type 301 in video realtime reporting. Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_301_COUNT = 151;
VIDEO_REAL_TIME_ERROR_301_COUNT_VALUE	The number of errors of type 301 in video realtime reporting. Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_301_COUNT = 151;
VIDEO_REAL_TIME_ERROR_302_COUNT	The number of errors of type 302 in video realtime reporting. Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_302_COUNT = 152;
VIDEO_REAL_TIME_ERROR_302_COUNT_VALUE	The number of errors of type 302 in video realtime reporting. Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_302_COUNT = 152;
VIDEO_REAL_TIME_ERROR_303_COUNT	The number of errors of type 303 in video realtime reporting. Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_303_COUNT = 153;
VIDEO_REAL_TIME_ERROR_303_COUNT_VALUE	The number of errors of type 303 in video realtime reporting. Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_303_COUNT = 153;
VIDEO_REAL_TIME_ERROR_400_COUNT	The number of errors of type 400 in video realtime reporting. Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_400_COUNT = 154;
VIDEO_REAL_TIME_ERROR_400_COUNT_VALUE	The number of errors of type 400 in video realtime reporting. Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_400_COUNT = 154;
VIDEO_REAL_TIME_ERROR_401_COUNT	The number of errors of type 401 in video realtime reporting. Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_401_COUNT = 155;
VIDEO_REAL_TIME_ERROR_401_COUNT_VALUE	The number of errors of type 401 in video realtime reporting. Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_401_COUNT = 155;
VIDEO_REAL_TIME_ERROR_402_COUNT	The number of errors of type 402 in video realtime reporting. Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_402_COUNT = 156;
VIDEO_REAL_TIME_ERROR_402_COUNT_VALUE	The number of errors of type 402 in video realtime reporting. Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_402_COUNT = 156;
VIDEO_REAL_TIME_ERROR_403_COUNT	The number of errors of type 403 in video realtime reporting. Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_403_COUNT = 157;
VIDEO_REAL_TIME_ERROR_403_COUNT_VALUE	The number of errors of type 403 in video realtime reporting. Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_403_COUNT = 157;
VIDEO_REAL_TIME_ERROR_405_COUNT	The number of errors of type 405 in video realtime reporting. Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_405_COUNT = 158;
VIDEO_REAL_TIME_ERROR_405_COUNT_VALUE	The number of errors of type 405 in video realtime reporting. Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_405_COUNT = 158;
VIDEO_REAL_TIME_ERROR_406_COUNT	The number of errors of type 406 in video realtime reporting. Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_406_COUNT = 159;
VIDEO_REAL_TIME_ERROR_406_COUNT_VALUE	The number of errors of type 406 in video realtime reporting. Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_406_COUNT = 159;
VIDEO_REAL_TIME_ERROR_407_COUNT	The number of errors of type 407 in video realtime reporting. Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_407_COUNT = 160;
VIDEO_REAL_TIME_ERROR_407_COUNT_VALUE	The number of errors of type 407 in video realtime reporting. Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_407_COUNT = 160;
VIDEO_REAL_TIME_ERROR_408_COUNT	The number of errors of type 408 in video realtime reporting. Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_408_COUNT = 161;
VIDEO_REAL_TIME_ERROR_408_COUNT_VALUE	The number of errors of type 408 in video realtime reporting. Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_408_COUNT = 161;
VIDEO_REAL_TIME_ERROR_409_COUNT	The number of errors of type 409 in video realtime reporting. Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_409_COUNT = 162;
VIDEO_REAL_TIME_ERROR_409_COUNT_VALUE	The number of errors of type 409 in video realtime reporting. Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_409_COUNT = 162;
VIDEO_REAL_TIME_ERROR_410_COUNT	The number of errors of type 410 in video realtime reporting. Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_410_COUNT = 163;
VIDEO_REAL_TIME_ERROR_410_COUNT_VALUE	The number of errors of type 410 in video realtime reporting. Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_410_COUNT = 163;
VIDEO_REAL_TIME_ERROR_500_COUNT	The number of errors of type 500 in video realtime reporting. Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_500_COUNT = 164;
VIDEO_REAL_TIME_ERROR_500_COUNT_VALUE	The number of errors of type 500 in video realtime reporting. Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_500_COUNT = 164;
VIDEO_REAL_TIME_ERROR_501_COUNT	The number of errors of type 501 in video realtime reporting. Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_501_COUNT = 165;
VIDEO_REAL_TIME_ERROR_501_COUNT_VALUE	The number of errors of type 501 in video realtime reporting. Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_501_COUNT = 165;
VIDEO_REAL_TIME_ERROR_502_COUNT	The number of errors of type 502 in video realtime reporting. Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_502_COUNT = 166;
VIDEO_REAL_TIME_ERROR_502_COUNT_VALUE	The number of errors of type 502 in video realtime reporting. Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_502_COUNT = 166;
VIDEO_REAL_TIME_ERROR_503_COUNT	The number of errors of type 503 in video realtime reporting. Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_503_COUNT = 167;
VIDEO_REAL_TIME_ERROR_503_COUNT_VALUE	The number of errors of type 503 in video realtime reporting. Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_503_COUNT = 167;
VIDEO_REAL_TIME_ERROR_600_COUNT	The number of errors of type 600 in video realtime reporting. Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_600_COUNT = 168;
VIDEO_REAL_TIME_ERROR_600_COUNT_VALUE	The number of errors of type 600 in video realtime reporting. Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_600_COUNT = 168;
VIDEO_REAL_TIME_ERROR_601_COUNT	The number of errors of type 601 in video realtime reporting. Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_601_COUNT = 169;
VIDEO_REAL_TIME_ERROR_601_COUNT_VALUE	The number of errors of type 601 in video realtime reporting. Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_601_COUNT = 169;
VIDEO_REAL_TIME_ERROR_602_COUNT	The number of errors of type 602 in video realtime reporting. Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_602_COUNT = 170;
VIDEO_REAL_TIME_ERROR_602_COUNT_VALUE	The number of errors of type 602 in video realtime reporting. Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_602_COUNT = 170;
VIDEO_REAL_TIME_ERROR_603_COUNT	The number of errors of type 603 in video realtime reporting. Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_603_COUNT = 171;
VIDEO_REAL_TIME_ERROR_603_COUNT_VALUE	The number of errors of type 603 in video realtime reporting. Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_603_COUNT = 171;
VIDEO_REAL_TIME_ERROR_604_COUNT	The number of errors of type 604 in video realtime reporting. Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_604_COUNT = 172;
VIDEO_REAL_TIME_ERROR_604_COUNT_VALUE	The number of errors of type 604 in video realtime reporting. Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_604_COUNT = 172;
VIDEO_REAL_TIME_ERROR_900_COUNT	The number of errors of type 900 in video realtime reporting. Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_900_COUNT = 173;
VIDEO_REAL_TIME_ERROR_900_COUNT_VALUE	The number of errors of type 900 in video realtime reporting. Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_900_COUNT = 173;
VIDEO_REAL_TIME_ERROR_901_COUNT	The number of errors of type 901 in video realtime reporting. Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_901_COUNT = 174;
VIDEO_REAL_TIME_ERROR_901_COUNT_VALUE	The number of errors of type 901 in video realtime reporting. Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_ERROR_901_COUNT = 174;
VIDEO_REAL_TIME_IMPRESSIONS	The number of total impressions in video realtime reporting. Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_IMPRESSIONS = 138;
VIDEO_REAL_TIME_IMPRESSIONS_VALUE	The number of total impressions in video realtime reporting. Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_IMPRESSIONS = 138;
VIDEO_REAL_TIME_MATCHED_QUERIES	The number of matched queries in video realtime reporting. Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_MATCHED_QUERIES = 140;
VIDEO_REAL_TIME_MATCHED_QUERIES_VALUE	The number of matched queries in video realtime reporting. Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_MATCHED_QUERIES = 140;
VIDEO_REAL_TIME_TOTAL_ERROR_COUNT	The number of all errors in video realtime reporting. Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_TOTAL_ERROR_COUNT = 175;
VIDEO_REAL_TIME_TOTAL_ERROR_COUNT_VALUE	The number of all errors in video realtime reporting. Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_TOTAL_ERROR_COUNT = 175;
VIDEO_REAL_TIME_TOTAL_QUERIES	The number of total queries in video realtime reporting. Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_TOTAL_QUERIES = 142;
VIDEO_REAL_TIME_TOTAL_QUERIES_VALUE	The number of total queries in video realtime reporting. Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_TOTAL_QUERIES = 142;
VIDEO_REAL_TIME_UNMATCHED_QUERIES	The number of unmatched queries in video realtime reporting. Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_UNMATCHED_QUERIES = 141;
VIDEO_REAL_TIME_UNMATCHED_QUERIES_VALUE	The number of unmatched queries in video realtime reporting. Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER VIDEO_REAL_TIME_UNMATCHED_QUERIES = 141;
VIDEO_VIEWERSHIP_AUTO_PLAYS	Number of times that the publisher specified a video ad played automatically. Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_AUTO_PLAYS = 103;
VIDEO_VIEWERSHIP_AUTO_PLAYS_VALUE	Number of times that the publisher specified a video ad played automatically. Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_AUTO_PLAYS = 103;
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE	Average percentage of the video watched by users. Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE = 104;
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE_VALUE	Average percentage of the video watched by users. Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE = 104;
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME	Average time(seconds) users watched the video. Corresponds to "Average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME = 105;
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME_VALUE	Average time(seconds) users watched the video. Corresponds to "Average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME = 105;
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS	Number of times that the publisher specified a video ad was clicked to play. Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_CLICK_TO_PLAYS = 106;
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS_VALUE	Number of times that the publisher specified a video ad was clicked to play. Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_CLICK_TO_PLAYS = 106;
VIDEO_VIEWERSHIP_COMPLETES	The number of times the video played to completion. Corresponds to "Completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_COMPLETES = 107;
VIDEO_VIEWERSHIP_COMPLETES_VALUE	The number of times the video played to completion. Corresponds to "Completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_COMPLETES = 107;
VIDEO_VIEWERSHIP_COMPLETION_RATE	Percentage of times the video played to the end. Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_COMPLETION_RATE = 108;
VIDEO_VIEWERSHIP_COMPLETION_RATE_VALUE	Percentage of times the video played to the end. Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_COMPLETION_RATE = 108;
VIDEO_VIEWERSHIP_ENGAGED_VIEWS	The number of engaged views: ad is viewed to completion or for 30s, whichever comes first. Corresponds to "Engaged views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_ENGAGED_VIEWS = 109;
VIDEO_VIEWERSHIP_ENGAGED_VIEWS_VALUE	The number of engaged views: ad is viewed to completion or for 30s, whichever comes first. Corresponds to "Engaged views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_ENGAGED_VIEWS = 109;
VIDEO_VIEWERSHIP_FIRST_QUARTILES	The number of times the video played to 25% of its length. Corresponds to "First quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_FIRST_QUARTILES = 110;
VIDEO_VIEWERSHIP_FIRST_QUARTILES_VALUE	The number of times the video played to 25% of its length. Corresponds to "First quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_FIRST_QUARTILES = 110;
VIDEO_VIEWERSHIP_MIDPOINTS	The number of times the video reached its midpoint during play. Corresponds to "Midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_MIDPOINTS = 111;
VIDEO_VIEWERSHIP_MIDPOINTS_VALUE	The number of times the video reached its midpoint during play. Corresponds to "Midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_MIDPOINTS = 111;
VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN	The number of times a skip button is shown in video. Corresponds to "Skip buttons shown" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN = 112;
VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN_VALUE	The number of times a skip button is shown in video. Corresponds to "Skip buttons shown" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN = 112;
VIDEO_VIEWERSHIP_STARTS	The number of impressions where the video was played. Corresponds to "Starts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_STARTS = 113;
VIDEO_VIEWERSHIP_STARTS_VALUE	The number of impressions where the video was played. Corresponds to "Starts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_STARTS = 113;
VIDEO_VIEWERSHIP_THIRD_QUARTILES	The number of times the video played to 75% of its length. Corresponds to "Third quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_THIRD_QUARTILES = 114;
VIDEO_VIEWERSHIP_THIRD_QUARTILES_VALUE	The number of times the video played to 75% of its length. Corresponds to "Third quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_THIRD_QUARTILES = 114;
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT	The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error. Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT = 115;
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT_VALUE	The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error. Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT = 115;
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE	The percentage of video error count. Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE = 94;
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE_VALUE	The percentage of video error count. Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE = 94;
VIDEO_VIEWERSHIP_VIDEO_LENGTH	Duration of the video creative. Corresponds to "Video length" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE VIDEO_VIEWERSHIP_VIDEO_LENGTH = 116;
VIDEO_VIEWERSHIP_VIDEO_LENGTH_VALUE	Duration of the video creative. Corresponds to "Video length" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE VIDEO_VIEWERSHIP_VIDEO_LENGTH = 116;
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE	View-through rate represented as a percentage. Corresponds to "Video view through rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE = 117;
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE_VALUE	View-through rate represented as a percentage. Corresponds to "Video view through rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE = 117;
YIELD_GROUP_AUCTIONS_WON	Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain. Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_AUCTIONS_WON = 80;
YIELD_GROUP_AUCTIONS_WON_VALUE	Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain. Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_AUCTIONS_WON = 80;
YIELD_GROUP_BIDS	Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction. Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_BIDS = 81;
YIELD_GROUP_BIDS_IN_AUCTION	Number of bids received from Open Bidding buyers that competed in the auction. Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_BIDS_IN_AUCTION = 82;
YIELD_GROUP_BIDS_IN_AUCTION_VALUE	Number of bids received from Open Bidding buyers that competed in the auction. Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_BIDS_IN_AUCTION = 82;
YIELD_GROUP_BIDS_VALUE	Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction. Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_BIDS = 81;
YIELD_GROUP_CALLOUTS	Number of times a yield partner is asked to return bid to fill a yield group request. Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_CALLOUTS = 83;
YIELD_GROUP_CALLOUTS_VALUE	Number of times a yield partner is asked to return bid to fill a yield group request. Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_CALLOUTS = 83;
YIELD_GROUP_ESTIMATED_CPM	The estimated net rate for yield groups or individual yield group partners. Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_ESTIMATED_CPM = 88;
YIELD_GROUP_ESTIMATED_CPM_VALUE	The estimated net rate for yield groups or individual yield group partners. Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_ESTIMATED_CPM = 88;
YIELD_GROUP_ESTIMATED_REVENUE	Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_ESTIMATED_REVENUE = 87;
YIELD_GROUP_ESTIMATED_REVENUE_VALUE	Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_ESTIMATED_REVENUE = 87;
YIELD_GROUP_IMPRESSIONS	Number of matched yield group requests where a yield partner delivered their ad to publisher inventory. Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_IMPRESSIONS = 85;
YIELD_GROUP_IMPRESSIONS_VALUE	Number of matched yield group requests where a yield partner delivered their ad to publisher inventory. Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_IMPRESSIONS = 85;
YIELD_GROUP_MEDIATION_FILL_RATE	Yield group Mediation fill rate indicating how often a network fills an ad request. Corresponds to "Yield group mediation fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE YIELD_GROUP_MEDIATION_FILL_RATE = 89;
YIELD_GROUP_MEDIATION_FILL_RATE_VALUE	Yield group Mediation fill rate indicating how often a network fills an ad request. Corresponds to "Yield group mediation fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE YIELD_GROUP_MEDIATION_FILL_RATE = 89;
YIELD_GROUP_MEDIATION_MATCHED_QUERIES	Total requests where a Mediation chain was served. Corresponds to "Yield group mediation matched queries" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_MEDIATION_MATCHED_QUERIES = 86;
YIELD_GROUP_MEDIATION_MATCHED_QUERIES_VALUE	Total requests where a Mediation chain was served. Corresponds to "Yield group mediation matched queries" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_MEDIATION_MATCHED_QUERIES = 86;
YIELD_GROUP_MEDIATION_PASSBACKS	The number of mediation chain passback across all channels. Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_MEDIATION_PASSBACKS = 118;
YIELD_GROUP_MEDIATION_PASSBACKS_VALUE	The number of mediation chain passback across all channels. Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_MEDIATION_PASSBACKS = 118;
YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM	Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports. Corresponds to "Yield group mediation third party ECPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM = 90;
YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM_VALUE	Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports. Corresponds to "Yield group mediation third party ECPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM = 90;
YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT	The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Yield group revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 215;
YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT_VALUE	The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Yield group revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 215;
YIELD_GROUP_SUCCESSFUL_RESPONSES	Number of times a yield group buyer successfully returned a bid in response to a yield group callout. Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_SUCCESSFUL_RESPONSES = 84;
YIELD_GROUP_SUCCESSFUL_RESPONSES_VALUE	Number of times a yield group buyer successfully returned a bid in response to a yield group callout. Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER YIELD_GROUP_SUCCESSFUL_RESPONSES = 84;

Static Methods
Name	Description
forNumber(int value)
getDescriptor()
internalGetValueMap()
valueOf(Descriptors.EnumValueDescriptor desc)
valueOf(int value)	Deprecated. Use #forNumber(int) instead.
valueOf(String name)
values()

Methods
Name	Description
getDescriptorForType()
getNumber()
getValueDescriptor()