Google Data Analytics Documentation
Google Data Analytics has two products that help you and your team make data-driven decisions and gain insights from self-service analytics,
embedded applications, and modern business intelligence environments.
Looker
WHAT
Looker is a business intelligence platform. It provides a self-serve analysis, data exploration,
and dashboarding interface for users, an IDE for data modelers, and rich embedding
and API features for developers.
WHERE
Looker may be managed for you in Google Cloud, hosted by you in another
cloud service, or hosted on your own servers. In each case data always remains in-database
and is not copied to the Looker instance.
WHO
Looker is the right choice for customers who need the following:
- Governance for key metric definitions
- Robust data access permissions
- Sharing, scheduling, and alerting
- Operational analytics
- Integration of analytics in existing tools and workflows
- Custom applications
PRODUCT VARIATIONS
Looker (Google Cloud core)
Looker (Google Cloud core) offers all the same features as the original Looker,
but has deeper Google Cloud integration, including the ability to provision and administer
instances from the Google Cloud console.
Data Studio
WHAT
Data Studio is a no-cost tool that turns your data into fully customizable reports. It provides an easy-to-use drag-and-drop editor.
WHERE
Data Studio is a Google Cloud service that is available at
datastudio.google.com to anyone with a
Google account.
WHO
Data Studio is the right choice for customers who need the following:
- Self-service analytics and visualizations
- Flexible ad-hoc reporting and interactive dashboards
- Access to more than 1,000 data sources
- Report embedding for the web
- One-off visualizations or reports
- Single data source or pre-aggregated datasets
PRODUCT VARIATIONS
Data Studio Pro
A Data Studio Pro subscription gives Data Studio users all the features of the
no-cost version of Data Studio, plus enhanced enterprise capabilities and access to
technical help and support.