Google Analytics 4 sampling

Google Analytics applies sampling techniques to large data sets to improve the performance of its reports. Learn more about Google Analytics 4 sampling.

View sampled Google Analytics data in Data Studio

Data Studio uses the same sampling behavior as Google Analytics. If a chart in Data Studio creates an ad hoc request for data in Google Analytics, standard sampling rules will come into play. The actual sampling rate is determined by Google Analytics at the time of the data request. You can't change this rate in Data Studio.

Sampling and Google Analytics 360

Google Analytics 360 provides higher sampling rates than standard Analytics. Data Studio supports these higher sampling rates for Google Analytics 360 users.

Limits of data sampling display in Data Studio

Data sampling display in Data Studio have the following limitations:

  • Data Studio doesn't indicate if data from Google Analytics is sampled.