Analisar conversas usando os destaques personalizados

Visão geral

Os destaques personalizados funcionam de maneira semelhante ao recurso de destaques inteligentes. Um destaque contém palavras-chave, frases ou sentenças que o CX Insights reconhece como importantes para determinar a intenção do usuário. Se houver destaques, eles serão rotulados na transcrição retornada. Os destaques inteligentes detectam automaticamente os destaques com base em uma variedade de cenários predefinidos, enquanto os destaques personalizados permitem especificar critérios personalizados que devem ser reconhecidos como destaques.

Um destaque personalizado pode ser composto por um ou mais grupos de regras de correspondência de frase. Um grupo de regras de correspondência de frase contém uma ou mais regras. É possível usar os parâmetros a seguir para personalizar o comportamento das regras.

Regras para determinar uma correspondência

É possível especificar se um destaque deve ser detectado se apenas um dos grupos de regras for resolvido como true ou se todos os grupos de regras forem resolvidos como true. Da mesma forma, é possível especificar que um grupo de regras seja resolvido como true se apenas uma das regras for atendida ou se as condições de todas as regras no grupo de regras precisarem ser atendidas.

Criar um destaque personalizado usando a API Contact Center AI Insights

Detectar "qualquer um" de uma lista de strings de consulta especificadas

O exemplo a seguir cria um PhraseMatcher objeto que informa ao CX Insights para adicionar rótulos de destaque a qualquer uma das duas frases sempre que elas aparecerem em uma conversa. Não é necessário que as duas frases apareçam para serem detectadas como um destaque.

REST

Consulte a PhraseMatcherType e do PhraseMatchRuleGroupType para mais detalhes. A substituição de PHONE e CELLPHONE pelos dois campos query deve resultar na saída de amostra.

Antes de usar os dados da solicitação abaixo, faça estas substituições:

  • PROJECT_ID: o Google Cloud ID do projeto.
  • DISPLAY_NAME: o nome legível do PhraseMatcher.
  • QUERY: a palavra ou frase a ser correspondida.

Método HTTP e URL: 

POST https://contactcenterinsights.googleapis.com/v1/projects/PROJECT_ID/locations/us-central1/phraseMatchers

Corpo JSON da solicitação: 

{
  "display_name": DISPLAY_NAME,
  "type": "ANY_OF",
  "active": true,
  "phrase_match_rule_groups": {
    "type": "ANY_OF",
    "phrase_match_rules": {
      "query": QUERY
      "config": {
        "exact_match_config": {}
      }
    },
    "phrase_match_rules": {
      "query": QUERY
      "config": {
        "exact_match_config": {}
      }
    }
  }
}

Para enviar a solicitação, expanda uma destas opções:

Você receberá uma resposta JSON semelhante a esta:

{
  "name": "projects/PROJECT_ID/locations/us-central1/phraseMatchers/PHRASE_MATCHER_ID",
  "revisionId": "REVISION_ID",
  "revisionCreateTime": "2021-01-20T10:10:10.123000Z",
  "displayName": "PHONE_SERVICE",
  "type": "ANY_OF",
  "active": true,
  "phraseMatchRuleGroups": [
    {
      "type": "ANY_OF",
      "phraseMatchRules": [
        {
          "query": "PHONE",
          "config": {
            "exactMatchConfig": {}
          }
        },
        {
          "query": "CELLPHONE",
          "config": {
            "exactMatchConfig": {}
          }
        }
      ]
    }
  ],
  "activationUpdateTime": "2021-01-20T10:10:10.123000Z"
}

Python

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 

from google.cloud import contact_center_insights_v1


def create_phrase_matcher_any_of(
    project_id: str,
) -> contact_center_insights_v1.PhraseMatcher:
    """Creates a phrase matcher that matches any of the specified queries.

    Args:
        project_id:
            The project identifier. For example, 'my-project'.

    Returns:
        A phrase matcher.
    """
    # Construct a parent resource.
    parent = (
        contact_center_insights_v1.ContactCenterInsightsClient.common_location_path(
            project_id, "us-central1"
        )
    )

    # Construct a phrase matcher that matches any of its rule groups.
    phrase_matcher = contact_center_insights_v1.PhraseMatcher()
    phrase_matcher.display_name = "PHONE_SERVICE"
    phrase_matcher.type_ = (
        contact_center_insights_v1.PhraseMatcher.PhraseMatcherType.ANY_OF
    )
    phrase_matcher.active = True

    # Construct a rule group to match the word "PHONE" or "CELLPHONE", ignoring case sensitivity.
    rule_group = contact_center_insights_v1.PhraseMatchRuleGroup()
    rule_group.type_ = (
        contact_center_insights_v1.PhraseMatchRuleGroup.PhraseMatchRuleGroupType.ANY_OF
    )

    for word in ["PHONE", "CELLPHONE"]:
        rule = contact_center_insights_v1.PhraseMatchRule()
        rule.query = word
        rule.config.exact_match_config = contact_center_insights_v1.ExactMatchConfig()
        rule_group.phrase_match_rules.append(rule)
    phrase_matcher.phrase_match_rule_groups.append(rule_group)

    # Call the Insights client to create a phrase matcher.
    insights_client = contact_center_insights_v1.ContactCenterInsightsClient()
    phrase_matcher = insights_client.create_phrase_matcher(
        parent=parent, phrase_matcher=phrase_matcher
    )

    print(f"Created {phrase_matcher.name}")
    return phrase_matcher

Java

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 


import com.google.cloud.contactcenterinsights.v1.ContactCenterInsightsClient;
import com.google.cloud.contactcenterinsights.v1.ExactMatchConfig;
import com.google.cloud.contactcenterinsights.v1.LocationName;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRule;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRuleConfig;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRuleGroup;
import com.google.cloud.contactcenterinsights.v1.PhraseMatcher;
import java.io.IOException;

public class CreatePhraseMatcherAnyOf {

  public static void main(String[] args) throws IOException {
    // TODO(developer): Replace this variable before running the sample.
    String projectId = "my_project_id";

    createPhraseMatcherAnyOf(projectId);
  }

  public static PhraseMatcher createPhraseMatcherAnyOf(String projectId) throws IOException {
    // Initialize client that will be used to send requests. This client only needs to be created
    // once, and can be reused for multiple requests. After completing all of your requests, call
    // the "close" method on the client to safely clean up any remaining background resources.
    try (ContactCenterInsightsClient client = ContactCenterInsightsClient.create()) {
      // Construct a phrase matcher that matches any of its rule groups.
      PhraseMatcher.Builder phraseMatcher =
          PhraseMatcher.newBuilder()
              .setDisplayName("PHONE_SERVICE")
              .setTypeValue(2)
              .setActive(true);

      // Construct a rule group to match the word "PHONE" or "CELLPHONE", ignoring case sensitivity.
      PhraseMatchRuleGroup.Builder ruleGroup = PhraseMatchRuleGroup.newBuilder().setTypeValue(2);

      String[] words = {"PHONE", "CELLPHONE"};
      for (String w : words) {
        PhraseMatchRule.Builder rule =
            PhraseMatchRule.newBuilder()
                .setQuery(w)
                .setConfig(
                    PhraseMatchRuleConfig.newBuilder()
                        .setExactMatchConfig(ExactMatchConfig.newBuilder().build())
                        .build());
        ruleGroup.addPhraseMatchRules(rule.build());
      }
      phraseMatcher.addPhraseMatchRuleGroups(ruleGroup.build());

      // Construct a parent resource.
      LocationName parent = LocationName.of(projectId, "us-central1");

      // Call the Insights client to create a phrase matcher.
      PhraseMatcher response = client.createPhraseMatcher(parent, phraseMatcher.build());
      System.out.printf("Created %s%n", response.getName());
      return response;
    }
  }
}

Node.js

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 

/**
 * TODO(developer): Uncomment this variable before running the sample.
 */
// const projectId = 'my_project_id';

// Imports the Contact Center Insights client.
const {
  ContactCenterInsightsClient,
} = require('@google-cloud/contact-center-insights');

// Instantiates a client.
const client = new ContactCenterInsightsClient();

async function createPhraseMatcherAnyOf() {
  const [phraseMatcher] = await client.createPhraseMatcher({
    parent: client.locationPath(projectId, 'us-central1'),
    phraseMatcher: {
      displayName: 'PHONE_SERVICE',
      type: 'ANY_OF',
      active: true,
      phraseMatchRuleGroups: [
        {
          type: 'ANY_OF',
          phraseMatchRules: [
            {
              query: 'PHONE',
              config: {
                exactMatchConfig: {},
              },
            },
            {
              query: 'CELLPHONE',
              config: {
                exactMatchConfig: {},
              },
            },
          ],
        },
      ],
    },
  });
  console.info(`Created ${phraseMatcher.name}`);
}
createPhraseMatcherAnyOf();

Detectar "todos" de uma lista de strings de consulta especificadas

O exemplo a seguir cria um PhraseMatcher objeto que informa ao CX Insights para adicionar rótulos de destaque a conversas que contêm as palavras de consulta no primeiro phraseMatchRuleGroups , mas também não contêm as palavras de consulta no segundo 'phraseMatchRuleGroups`.

REST

Consulte a PhraseMatcherType e do PhraseMatchRuleGroupType para mais detalhes. A substituição de PHONE e CELLPHONE pelos dois campos query e SHIPPING e DELIVERY pelos dois segundos campos query deve resultar na saída de amostra. O exemplo informa ao CX Insights para adicionar rótulos de destaque a conversas que contêm "telefone" e "celular", mas não contêm "frete" ou "entrega".

Antes de usar os dados da solicitação abaixo, faça estas substituições:

  • PROJECT_ID: o Google Cloud ID do projeto.
  • DISPLAY_NAME: o nome legível do PhraseMatcher.
  • QUERY: a palavra ou frase a ser correspondida.

Método HTTP e URL: 

POST https://contactcenterinsights.googleapis.com/v1/projects/PROJECT_ID/locations/us-central1/phraseMatchers

Corpo JSON da solicitação: 

{
  "display_name": DISPLAY_NAME,
  "type": "ALL_OF",
  "active": true,
  "phrase_match_rule_groups": {
    "type": "ANY_OF",
    "phrase_match_rules": {
      "query": QUERY
      "config": {
        "exact_match_config": {}
      }
    },
    "phrase_match_rules": {
      "query": QUERY
      "config": {
        "exact_match_config": {}
      }
    },
    "phrase_match_rule_groups": {
      "type": "ALL_OF",
      "phrase_match_rules": {
        "query": QUERY
        "negated": "true"
        "config": {
          "exact_match_config": {}
        }
      },
      "phrase_match_rules": {
        "query": QUERY
        "negated": "true"
        "config": {
          "exact_match_config": {}
        }
      }
    }
  }
}

Para enviar a solicitação, expanda uma destas opções:

Você receberá uma resposta JSON semelhante a esta:

{
  "name": "projects/PROJECT_ID/locations/us-central1/phraseMatchers/PHRASE_MATCHER_ID",
  "revisionId": "456456456",
  "revisionCreateTime": "2021-01-20T10:10:10.123000Z",
  "displayName": "NON_SHIPPING_PHONE_SERVICE",
  "type": "ALL_OF",
  "active": true,
  "phraseMatchRuleGroups": [
    {
      "type": "ANY_OF",
      "phraseMatchRules": [
        {
          "query": "PHONE",
          "config": {
            "exactMatchConfig": {}
          }
        },
        {
          "query": "CELLPHONE",
          "config": {
            "exactMatchConfig": {}
          }
        }
      ]
    },
    {
      "type": "ALL_OF",
      "phraseMatchRules": [
        {
          "query": "SHIPPING",
          "negated": true,
          "config": {
            "exactMatchConfig": {}
          }
        },
        {
          "query": "DELIVERY",
          "negated": true,
          "config": {
            "exactMatchConfig": {}
          }
        }
      ]
    }
  ],
  "activationUpdateTime": "2021-01-20T10:10:10.123000Z"
}

Python

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 

from google.cloud import contact_center_insights_v1


def create_phrase_matcher_all_of(
    project_id: str,
) -> contact_center_insights_v1.PhraseMatcher:
    """Creates a phrase matcher that matches all specified queries.

    Args:
        project_id:
            The project identifier. For example, 'my-project'.

    Returns:
        A phrase matcher.
    """
    # Construct a parent resource.
    parent = (
        contact_center_insights_v1.ContactCenterInsightsClient.common_location_path(
            project_id, "us-central1"
        )
    )

    # Construct a phrase matcher that matches all of its rule groups.
    phrase_matcher = contact_center_insights_v1.PhraseMatcher()
    phrase_matcher.display_name = "NON_SHIPPING_PHONE_SERVICE"
    phrase_matcher.type_ = (
        contact_center_insights_v1.PhraseMatcher.PhraseMatcherType.ALL_OF
    )
    phrase_matcher.active = True

    # Construct a rule group to match the word "PHONE" or "CELLPHONE", ignoring case sensitivity.
    rule_group_phone_or_cellphone = contact_center_insights_v1.PhraseMatchRuleGroup()
    rule_group_phone_or_cellphone.type_ = (
        contact_center_insights_v1.PhraseMatchRuleGroup.PhraseMatchRuleGroupType.ANY_OF
    )

    for word in ["PHONE", "CELLPHONE"]:
        rule = contact_center_insights_v1.PhraseMatchRule()
        rule.query = word
        rule.config.exact_match_config = contact_center_insights_v1.ExactMatchConfig()
        rule_group_phone_or_cellphone.phrase_match_rules.append(rule)
    phrase_matcher.phrase_match_rule_groups.append(rule_group_phone_or_cellphone)

    # Construct another rule group to not match the word "SHIPPING" or "DELIVERY", ignoring case sensitivity.
    rule_group_not_shipping_or_delivery = (
        contact_center_insights_v1.PhraseMatchRuleGroup()
    )
    rule_group_not_shipping_or_delivery.type_ = (
        contact_center_insights_v1.PhraseMatchRuleGroup.PhraseMatchRuleGroupType.ALL_OF
    )

    for word in ["SHIPPING", "DELIVERY"]:
        rule = contact_center_insights_v1.PhraseMatchRule()
        rule.query = word
        rule.negated = True
        rule.config.exact_match_config = contact_center_insights_v1.ExactMatchConfig()
        rule_group_not_shipping_or_delivery.phrase_match_rules.append(rule)
    phrase_matcher.phrase_match_rule_groups.append(rule_group_not_shipping_or_delivery)

    # Call the Insights client to create a phrase matcher.
    insights_client = contact_center_insights_v1.ContactCenterInsightsClient()
    phrase_matcher = insights_client.create_phrase_matcher(
        parent=parent, phrase_matcher=phrase_matcher
    )

    print(f"Created {phrase_matcher.name}")
    return phrase_matcher

Java

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 


import com.google.cloud.contactcenterinsights.v1.ContactCenterInsightsClient;
import com.google.cloud.contactcenterinsights.v1.ExactMatchConfig;
import com.google.cloud.contactcenterinsights.v1.LocationName;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRule;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRuleConfig;
import com.google.cloud.contactcenterinsights.v1.PhraseMatchRuleGroup;
import com.google.cloud.contactcenterinsights.v1.PhraseMatcher;
import java.io.IOException;

public class CreatePhraseMatcherAllOf {

  public static void main(String[] args) throws IOException {
    // TODO(developer): Replace this variable before running the sample.
    String projectId = "my_project_id";

    createPhraseMatcherAllOf(projectId);
  }

  public static PhraseMatcher createPhraseMatcherAllOf(String projectId) throws IOException {
    // Initialize client that will be used to send requests. This client only needs to be created
    // once, and can be reused for multiple requests. After completing all of your requests, call
    // the "close" method on the client to safely clean up any remaining background resources.
    try (ContactCenterInsightsClient client = ContactCenterInsightsClient.create()) {
      // Construct a phrase matcher that matches all of its rule groups.
      PhraseMatcher.Builder phraseMatcher =
          PhraseMatcher.newBuilder()
              .setDisplayName("NON_SHIPPING_PHONE_SERVICE")
              .setTypeValue(1)
              .setActive(true);

      // Construct a rule group to match the word "PHONE" or "CELLPHONE", ignoring case sensitivity.
      PhraseMatchRuleGroup.Builder ruleGroup1 = PhraseMatchRuleGroup.newBuilder().setTypeValue(2);

      String[] words1 = {"PHONE", "CELLPHONE"};
      for (String w : words1) {
        PhraseMatchRule.Builder rule =
            PhraseMatchRule.newBuilder()
                .setQuery(w)
                .setConfig(
                    PhraseMatchRuleConfig.newBuilder()
                        .setExactMatchConfig(ExactMatchConfig.newBuilder().build())
                        .build());
        ruleGroup1.addPhraseMatchRules(rule.build());
      }
      phraseMatcher.addPhraseMatchRuleGroups(ruleGroup1.build());

      // Construct another rule group to not match the word "SHIPPING" or "DELIVERY",
      // ignoring case sensitivity.
      PhraseMatchRuleGroup.Builder ruleGroup2 = PhraseMatchRuleGroup.newBuilder().setTypeValue(1);

      String[] words2 = {"SHIPPING", "DELIVERY"};
      for (String w : words2) {
        PhraseMatchRule.Builder rule =
            PhraseMatchRule.newBuilder()
                .setQuery(w)
                .setNegated(true)
                .setConfig(
                    PhraseMatchRuleConfig.newBuilder()
                        .setExactMatchConfig(ExactMatchConfig.newBuilder().build())
                        .build());
        ruleGroup2.addPhraseMatchRules(rule.build());
      }
      phraseMatcher.addPhraseMatchRuleGroups(ruleGroup2.build());

      // Construct a parent resource.
      LocationName parent = LocationName.of(projectId, "us-central1");

      // Call the Insights client to create a phrase matcher.
      PhraseMatcher response = client.createPhraseMatcher(parent, phraseMatcher.build());
      System.out.printf("Created %s%n", response.getName());
      return response;
    }
  }
}

Node.js

Para autenticar no CX Insights, configure o Application Default Credentials. Se quiser mais informações, consulte Configurar a autenticação para um ambiente de desenvolvimento local. 

/**
 * TODO(developer): Uncomment this variable before running the sample.
 */
// const projectId = 'my_project_id';

// Imports the Contact Center Insights client.
const {
  ContactCenterInsightsClient,
} = require('@google-cloud/contact-center-insights');

// Instantiates a client.
const client = new ContactCenterInsightsClient();

async function createPhraseMatcherAllOf() {
  const [phraseMatcher] = await client.createPhraseMatcher({
    parent: client.locationPath(projectId, 'us-central1'),
    phraseMatcher: {
      displayName: 'NON_SHIPPING_PHONE_SERVICE',
      type: 'ALL_OF',
      active: true,
      phraseMatchRuleGroups: [
        {
          type: 'ANY_OF',
          phraseMatchRules: [
            {
              query: 'PHONE',
              config: {
                exactMatchConfig: {},
              },
            },
            {
              query: 'CELLPHONE',
              config: {
                exactMatchConfig: {},
              },
            },
          ],
        },
        {
          type: 'ALL_OF',
          phraseMatchRules: [
            {
              query: 'SHIPPING',
              negated: true,
              config: {
                exactMatchConfig: {},
              },
            },
            {
              query: 'DELIVERY',
              negated: true,
              config: {
                exactMatchConfig: {},
              },
            },
          ],
        },
      ],
    },
  });
  console.info(`Created ${phraseMatcher.name}`);
}
createPhraseMatcherAllOf();