Google Cloud Marketplace supports the following two transaction models:
The agency model: Under the agency model, Google acts as an agent for the vendor who's offering the product through Cloud Marketplace. Google facilitates and processes the transaction, but the vendor of the product is the Merchant of Record for the transaction. You receive two invoices: one for your purchases of Cloud Marketplace products offered by vendors, and one for your purchases of first-party Google products and usage of Google Cloud services.
The Merchant of Record model: Under the Merchant of Record model, Google acts as the Merchant of Record for the transaction. This means that Google sells the product to you directly.
If you make a transaction through Cloud Marketplace that meets the requirements of the agency model (described below on this page), Cloud Marketplace uses the agency model for that transaction. Otherwise, Cloud Marketplace uses the Merchant of Record model for that transaction.
When you make a transaction through Cloud Marketplace, Cloud Marketplace notifies you during the purchasing process that it is using either the agency model or the Merchant of Record model for that transaction.
Requirements to transact through the agency model
For a transaction to occur through the agency model, the following requirements must be met:
Both you and the vendor who's offering the product must be located in a region that Cloud Marketplace supports for the agency model. For a list of supported regions, visit Agency jurisdictions.
Both you and the vendor who's offering the product must have verified your identity to Google, if you were requested to by Google. For more information, visit Verify your identity.
Split invoicing for some agency model transactions
For transactions that meet the following criteria, Google invoices your purchases of Cloud Marketplace products offered by vendors separately from your purchases of first-party Google products and usage of Google Cloud services:
- The transactions occur under the agency transaction model.
- Your Google Cloud organization's payment profile is located in one of
the following countries:
- The United Kingdom
- Germany
- France
- Israel (starting June 1, 2025)
Israel
Starting June 1, 2025, if your Google Cloud organization's payment profile is located in Israel, you will receive a Request for Payment document for all your Cloud Marketplace purchases. This document will contain new payment information.
Switzerland
Three Invoices: Starting with charges incurred in June 2026 (invoices likely to be received July 1, 2026), you will receive three separate billing documents each month:
- Google Cloud Invoice: This will cover your direct purchases of Google Cloud products and services, including premium operating systems (OS). The payment information for this invoice will remain the same.
- Cloud Marketplace "Request for Payment": This new document will specifically cover your purchases of third-party products from Cloud Marketplace that are governed under the Agency model. This document will not have VAT as part of the Total amount due.
- Cloud Marketplace Invoice: This new document will specifically cover your purchases of third-party products from Cloud Marketplace that are governed under Google as the Reseller model.
For all other transactions, you continue to receive a single invoice from Google for your Cloud Marketplace transactions and your usage of Google products and services.