Data retention in Customer Experience Insights

For general data deletion information, see the Google Cloud data deletion policy.

Customer Experience Insights deletes data processed through the console after the following amounts of time, depending on the data type.

CX Insights also uses generative AI models for some of its features, which have their own data governance policies.

CX Insights abides by the following logical deletion policies for each data type:

  • Conversations: When you delete a conversation from either the Conversation Hub or the Conversations tab in Quality AI, you also remove it from the CX Insights databases. Your deletion immediately removes all analysis results related to the conversation, such as highlights, sentiment, topic annotations, and Quality AI scores.
  • Topic models: When you create a topic model,CX Insights keeps the topic model until you request to delete it. CX Insights removes topic models and topics only when you request their deletion.
  • Quality AI scorecards: When you create a Quality AI scorecard, CX Insights keeps the scorecard until you request to delete it. CX Insights removes Quality AI scorecards and questions only when you request their deletion.