Google Ads Ad Manager V1 Client - Class Metric (0.5.0)

Version latest

• 0.5.0 (latest)
• 0.4.1
• 0.3.1
• 0.2.0
• 0.1.3

Reference documentation and code samples for the Google Ads Ad Manager V1 Client class Metric.

Reporting metrics.

Protobuf type google.ads.admanager.v1.ReportDefinition.Metric

Namespace

Google \ Ads \ AdManager \ V1 \ ReportDefinition

Methods

static::name

Parameter
Name	Description
value	mixed

static::value

Parameter
Name	Description
name	mixed

Constants

METRIC_UNSPECIFIED

Value: 0

Default value. This value is unused.

Generated from protobuf enum METRIC_UNSPECIFIED = 0;

ACTIVE_USERS

Value: 223

The number of people who engaged with your site or app in the specified date range from Google Analytics.

Corresponds to "Active users" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_USERS = 223;

ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT

Value: 445

Number of impressions with unmuted playback at start.

Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT = 445;

ACTIVE_VIEW_AUDIBLE_IMPRESSIONS

Value: 659

Total Active View audible impressions Corresponds to "Total Active View audible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_IMPRESSIONS = 659;

ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT

Value: 446

Number of impressions with unmuted playback through the entire stream.

Corresponds to "Active View % audible through completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT = 446;

ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT

Value: 447

Number of impressions with unmuted playback through at least 25%.

Corresponds to "Active View % audible through first quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT = 447;

ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT

Value: 448

Number of impressions with unmuted playback through at least 50%.

Corresponds to "Active View % audible through midpoint" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT = 448;

ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT

Value: 449

Number of impressions with unmuted playback through at least 75%.

Corresponds to "Active View % audible through third quartile" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT = 449;

ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS

Value: 660

Total Active View audio enabled impressions Corresponds to "Total Active View audio eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_AUDIO_ENABLED_IMPRESSIONS = 660;

ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS

Value: 661

Total Active View audio measurable impressions Corresponds to "Total Active View audio measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_AUDIO_MEASURABLE_IMPRESSIONS = 661;

ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 61

Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 61;

ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 58

Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 58;

ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT

Value: 450

Number of impressions where the ad player is in the background at any point during playback with volume > 0.

Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT = 450;

ACTIVE_VIEW_EVER_AUDIBLE_PERCENT

Value: 451

Number of impressions where volume > 0 at any point.

Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_EVER_AUDIBLE_PERCENT = 451;

ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT

Value: 452

Number of impressions where the ad player is in the background at any point during playback.

Corresponds to "Active View % ever backgrounded" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT = 452;

ACTIVE_VIEW_EVER_MUTED_PERCENT

Value: 453

Number of impressions where volume = 0 at any point.

Corresponds to "Active View % ever muted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_EVER_MUTED_PERCENT = 453;

ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION

Value: 411

The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion.

Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION = 411;

ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 57

The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 57;

ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 60

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 60;

ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS

Value: 662

Total Active View non-measurable impressions Corresponds to "Total Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 662;

ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS

Value: 663

Total Active View non-viewable impressions Corresponds to "Total Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 663;

ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 664

Total Active View non-viewable impressions distribution Corresponds to "Total Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 664;

ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS

Value: 665

Total Active View percent audible impressions Corresponds to "Total Active View % audible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS = 665;

ACTIVE_VIEW_PLUS_MEASURABLE_COUNT

Value: 454

Number of impressions where we were able to collect Active View+ signals.

Corresponds to "Active View+ measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_PLUS_MEASURABLE_COUNT = 454;

ACTIVE_VIEW_REVENUE

Value: 414

Revenue generated from Active View impressions.

Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum ACTIVE_VIEW_REVENUE = 414;

ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION

Value: 666

Total Active View undetermined impressions distribution Corresponds to "Total Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 666;

ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 56

The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 56;

ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 667

Total Active View viewable impressions distribution Corresponds to "Total Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 667;

ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 59

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 59;

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 73

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 73;

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 70

Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 70;

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 69

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 69;

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 72

The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 72;

ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS

Value: 642

AdSense Active View non-measurable impressions Corresponds to "AdSense Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 642;

ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS

Value: 643

AdSense Active View non-viewable impressions Corresponds to "AdSense Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 643;

ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 644

AdSense Active View non-viewable impressions distribution Corresponds to "AdSense Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 644;

ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION

Value: 645

AdSense Active View undetermined impressions distribution Corresponds to "AdSense Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 645;

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 68

The number of impressions delivered by AdSense viewed on the user's screen.

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 68;

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 646

AdSense Active View viewable impressions distribution Corresponds to "AdSense Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 646;

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 71

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 71;

ADSENSE_AVERAGE_ECPM

Value: 26

The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum ADSENSE_AVERAGE_ECPM = 26;

ADSENSE_CLICKS

Value: 23

Number of clicks delivered by AdSense demand channel.

Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_CLICKS = 23;

ADSENSE_CTR

Value: 24

The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).

Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_CTR = 24;

ADSENSE_IMPRESSIONS

Value: 22

Total impressions delivered by AdSense.

Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_IMPRESSIONS = 22;

ADSENSE_PERCENT_CLICKS

Value: 28

Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_PERCENT_CLICKS = 28;

ADSENSE_PERCENT_IMPRESSIONS

Value: 27

Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_PERCENT_IMPRESSIONS = 27;

ADSENSE_PERCENT_REVENUE

Value: 29

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_PERCENT_REVENUE = 29;

ADSENSE_PERCENT_REVENUE_WITHOUT_CPD

Value: 30

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ADSENSE_PERCENT_REVENUE_WITHOUT_CPD = 30;

ADSENSE_RESPONSES_SERVED

Value: 41

The total number of times that an AdSense ad is delivered.

Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ADSENSE_RESPONSES_SERVED = 41;

ADSENSE_REVENUE

Value: 25

Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone.

Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum ADSENSE_REVENUE = 25;

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 79

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 79;

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 76

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 76;

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 75

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 75;

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 78

The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 78;

AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS

Value: 654

Ad Exchange Active View non-measurable impressions Corresponds to "Ad Exchange Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 654;

AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS

Value: 655

Ad Exchange Active View non-viewable impressions Corresponds to "Ad Exchange Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 655;

AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 656

Ad Exchange Active View non-viewable impressions distribution Corresponds to "Ad Exchange Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 656;

AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION

Value: 657

Ad Exchange Active View undetermined impressions distribution Corresponds to "Ad Exchange Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 657;

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 74

The number of impressions delivered by Ad Exchange viewed on the user's screen.

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 74;

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 658

Ad Exchange Active View viewable impressions distribution Corresponds to "Ad Exchange Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 658;

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 77

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 77;

AD_EXCHANGE_AVERAGE_ECPM

Value: 18

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_AVERAGE_ECPM = 18;

AD_EXCHANGE_CLICKS

Value: 15

Number of clicks delivered by the Ad Exchange.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_CLICKS = 15;

AD_EXCHANGE_CPC

Value: 244

The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_CPC = 244;

AD_EXCHANGE_CTR

Value: 16

The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).

Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_CTR = 16;

AD_EXCHANGE_DELIVERY_RATE

Value: 245

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests.

Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_DELIVERY_RATE = 245;

AD_EXCHANGE_IMPRESSIONS

Value: 14

Total impressions delivered by the Ad Exchange.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_IMPRESSIONS = 14;

AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER

Value: 427

The total number of impressions based on the number of ad viewers.

Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER = 427;

AD_EXCHANGE_IMPRESSIONS_PER_SESSION

Value: 428

The total number of impressions based on the number of sessions.

Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_EXCHANGE_IMPRESSIONS_PER_SESSION = 428;

AD_EXCHANGE_LIFT

Value: 246

The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation), Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_LIFT = 246;

AD_EXCHANGE_MATCHED_REQUEST_CTR

Value: 247

The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Macthed Ad Requests).

Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_MATCHED_REQUEST_CTR = 247;

AD_EXCHANGE_MATCHED_REQUEST_ECPM

Value: 248

The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_MATCHED_REQUEST_ECPM = 248;

AD_EXCHANGE_MATCH_RATE

Value: 249

The number of responses served divided by the number of queries eligible in ad exchange.

Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_MATCH_RATE = 249;

AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS

Value: 250

Total opportunities from video VAST error within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS = 250;

AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS

Value: 251

Number of opportunities from impressions within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS = 251;

AD_EXCHANGE_PERCENT_CLICKS

Value: 20

Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_PERCENT_CLICKS = 20;

AD_EXCHANGE_PERCENT_IMPRESSIONS

Value: 19

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_PERCENT_IMPRESSIONS = 19;

AD_EXCHANGE_PERCENT_REVENUE

Value: 21

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE = 21;

AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD

Value: 31

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD = 31;

AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM

Value: 252

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM = 252;

AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS

Value: 253

Total impressions delivered by the Ad Exchange and third-party networks.

Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS = 253;

AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE

Value: 254

Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE = 254;

AD_EXCHANGE_RESPONSES_SERVED

Value: 42

The total number of times that an Ad Exchange ad is delivered.

Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_RESPONSES_SERVED = 42;

AD_EXCHANGE_REVENUE

Value: 17

Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_REVENUE = 17;

AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

Value: 212

The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 212;

AD_EXCHANGE_REVENUE_PER_AD_VIEWER

Value: 429

The total amount of Ad Exchange revenue based on the number of ad viewers.

Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_REVENUE_PER_AD_VIEWER = 429;

AD_EXCHANGE_TOTAL_REQUESTS

Value: 255

The number of programmatic eligible queries in Ad Exchange.

Corresponds to "Ad Exchange total requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_EXCHANGE_TOTAL_REQUESTS = 255;

AD_EXCHANGE_TOTAL_REQUEST_CTR

Value: 256

The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests).

Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_EXCHANGE_TOTAL_REQUEST_CTR = 256;

AD_EXCHANGE_TOTAL_REQUEST_ECPM

Value: 257

The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_EXCHANGE_TOTAL_REQUEST_ECPM = 257;

AD_EXPOSURE_SECONDS

Value: 241

Length of time in seconds that an ad is visible on the user's screen from Google Analytics.

Corresponds to "Ad exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_EXPOSURE_SECONDS = 241;

AD_REQUESTS

Value: 38

The total number of times that an ad request is sent to the ad server including dynamic allocation.

Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_REQUESTS = 38;

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 67

Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 67;

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 64

Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 64;

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 63

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 63;

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 66

The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 66;

AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS

Value: 332

The number of impressions delivered by Ad Server that were not measured.

For example, impressions where measurement was attempted but failed. Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS = 332;

AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS

Value: 331

The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable.

Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS = 331;

AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 334

The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 334;

AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION

Value: 335

The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION = 335;

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 62

The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 62;

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION

Value: 333

The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting.

Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION = 333;

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 65

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 65;

AD_SERVER_AVERAGE_ECPM

Value: 34

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_AVERAGE_ECPM = 34;

AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD

Value: 10

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value.

Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD = 10;

AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS

Value: 262

Total raw impressions counted when creative begins to render or the first frame of a video is shown.

Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS = 262;

AD_SERVER_CLICKS

Value: 7

Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.

Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_CLICKS = 7;

AD_SERVER_COMPLETED_VIEWS

Value: 431

The number of completed views for ad server.

Corresponds to "Ad server completed views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_COMPLETED_VIEWS = 431;

AD_SERVER_COVIEWED_IMPRESSIONS

Value: 554

Total coviewed impressions delivered by the Ad Server.

Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_COVIEWED_IMPRESSIONS = 554;

AD_SERVER_CPD_REVENUE

Value: 32

CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_CPD_REVENUE = 32;

AD_SERVER_CTR

Value: 8

Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).

Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_CTR = 8;

AD_SERVER_GROSS_REVENUE

Value: 483

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_GROSS_REVENUE = 483;

AD_SERVER_GROSS_REVENUE_WITHOUT_CPD

Value: 484

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_GROSS_REVENUE_WITHOUT_CPD = 484;

AD_SERVER_IMPRESSIONS

Value: 6

Total impressions delivered by the Ad Server.

Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_IMPRESSIONS = 6;

AD_SERVER_IMPRESSIONS_WITH_COMPANION

Value: 222

Total impressions delivered by the Ad Server with companion impressions.

Corresponds to "Ad server impressions with companion" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_IMPRESSIONS_WITH_COMPANION = 222;

AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS

Value: 338

Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event.

Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 338;

AD_SERVER_PERCENT_CLICKS

Value: 12

Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_PERCENT_CLICKS = 12;

AD_SERVER_PERCENT_IMPRESSIONS

Value: 11

Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_PERCENT_IMPRESSIONS = 11;

AD_SERVER_PERCENT_REVENUE

Value: 35

Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_PERCENT_REVENUE = 35;

AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD

Value: 13

Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue.

Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD = 13;

AD_SERVER_RESPONSES_SERVED

Value: 40

The total number of times that an ad is served by the ad server.

Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_RESPONSES_SERVED = 40;

AD_SERVER_REVENUE

Value: 33

All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server.

Sum of all booked revenue. Corresponds to "Ad server total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_REVENUE = 33;

AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

Value: 213

The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 213;

AD_SERVER_REVENUE_WITHOUT_CPD

Value: 9

Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AD_SERVER_REVENUE_WITHOUT_CPD = 9;

AD_SERVER_TARGETED_CLICKS

Value: 274

The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_TARGETED_CLICKS = 274;

AD_SERVER_TARGETED_IMPRESSIONS

Value: 275

The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_TARGETED_IMPRESSIONS = 275;

AD_SERVER_TRACKED_ADS

Value: 264

The number of tracked ads delivered by the ad server.

Corresponds to "Ad server tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_TRACKED_ADS = 264;

AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS

Value: 261

Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server.

Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS = 261;

AD_SERVER_UNFILTERED_CLICKS

Value: 259

Total clicks delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_UNFILTERED_CLICKS = 259;

AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS

Value: 260

Total downloaded impressions delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS = 260;

AD_SERVER_UNFILTERED_IMPRESSIONS

Value: 260

Deprecated. This metric has been renamed to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS.

The server will normalize any requests using this value to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. This value will be removed on or after October 1, 2025.

Generated from protobuf enum AD_SERVER_UNFILTERED_IMPRESSIONS = 260 [deprecated = true];

AD_SERVER_UNFILTERED_TRACKED_ADS

Value: 263

The number of tracked ads delivered by the ad server before invalid traffic filtrations.

Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_SERVER_UNFILTERED_TRACKED_ADS = 263;

AD_UNIT_EXPOSURE_SECONDS

Value: 242

Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics.

Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AD_UNIT_EXPOSURE_SECONDS = 242;

AD_VIEWERS

Value: 425

The number of users who viewed an ads on your site or app in the specified date range from Google Analytics.

Corresponds to "Ad viewers" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum AD_VIEWERS = 425;

ATN_ADS_FAILED_TO_RENDER

Value: 430

Number of ads that Ad Manager failed to render in the Ads traffic navigator report.

Corresponds to "Ads failed to render" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_ADS_FAILED_TO_RENDER = 430;

ATN_ELIGIBLE_LINE_ITEMS

Value: 342

Number of line items that matched an ad request in the Ads traffic navigator report.

Corresponds to "Eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_ELIGIBLE_LINE_ITEMS = 342;

ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS

Value: 343

Number of ad requests that contain eligible line items for the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with eligible line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS = 343;

ATN_HBT_ALLOWED_AD_REQUESTS

Value: 344

Number of ad requests that have header bidding trafficking demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_ALLOWED_AD_REQUESTS = 344;

ATN_HBT_BIDS_IN_AUCTION

Value: 345

Number of header bidding trafficking bids that are able to match an ad request and enter the auction in the Ads traffic navigator report.

Corresponds to "Competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_BIDS_IN_AUCTION = 345;

ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS

Value: 346

Number of header bidding trafficking ad requests with bids in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS = 346;

ATN_HBT_CANDIDATE_BIDS

Value: 347

Number of header bidding trafficking candidate bids that match an ad request in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_CANDIDATE_BIDS = 347;

ATN_HBT_INVALID_AD_REQUESTS

Value: 348

Number of invalid header bidding trafficking ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing header bidding trafficking" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_INVALID_AD_REQUESTS = 348;

ATN_HBT_NO_BIDS_AD_REQUESTS

Value: 472

Number of header bidding trafficking ad requests with no bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with no bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_NO_BIDS_AD_REQUESTS = 472;

ATN_HBT_REJECTED_BIDS

Value: 349

Number of header bidding trafficking bids that didn't match the ad request in the Ads traffic navigator report.

Corresponds to "Rejected header bidding trafficking bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_REJECTED_BIDS = 349;

ATN_HBT_VALID_AD_REQUESTS

Value: 350

Number of ad requests with the header bidding trafficking demand that are valid in the Ads traffic navigator report.

Corresponds to "Valid header bidding trafficking ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_VALID_AD_REQUESTS = 350;

ATN_HBT_WITH_BIDS_AD_REQUESTS

Value: 473

Number of header bidding trafficking ad requests with bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_HBT_WITH_BIDS_AD_REQUESTS = 473;

ATN_INVALID_AD_REQUESTS

Value: 351

Ad requests that are not valid in the Ads traffic navigator report.

Corresponds to "Invalid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_INVALID_AD_REQUESTS = 351;

ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED

Value: 476

Number of line items with no creative retrieved in the Ads traffic navigator report.

Corresponds to "Creative not retrieved" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED = 476;

ATN_LINE_ITEMS_IN_AUCTION

Value: 352

Number of line items that matched an ad request and entered in auction in the Ads traffic navigator report.

Corresponds to "Competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEMS_IN_AUCTION = 352;

ATN_LINE_ITEMS_NOT_COMPETING

Value: 515

Number of line items that were ranked but did not compete in auction in the Ads traffic navigator report.

Corresponds to "Non-competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEMS_NOT_COMPETING = 515;

ATN_LINE_ITEMS_NOT_SELECTED

Value: 353

Number of line items that matched an ad request but were not selected to compete in the auction in the Ads traffic navigator report.

Corresponds to "Not selected to compete" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEMS_NOT_SELECTED = 353;

ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS

Value: 354

Number of line item ad requests in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS = 354;

ATN_LINE_ITEM_TARGETED_AD_REQUESTS

Value: 355

Number of line item targeted ad requests in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_LINE_ITEM_TARGETED_AD_REQUESTS = 355;

ATN_MEDIATION_ALLOWED_AD_REQUESTS

Value: 356

Number of ad requests with the mediation demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_ALLOWED_AD_REQUESTS = 356;

ATN_MEDIATION_INVALID_AD_REQUESTS

Value: 357

Number of invalid mediation ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing mediation" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_INVALID_AD_REQUESTS = 357;

ATN_MEDIATION_LOADED_ADS_FROM_CHAINS

Value: 358

Number of times the Yield Partner's ad was loaded in the Ads traffic navigator report.

Corresponds to "Loaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_LOADED_ADS_FROM_CHAINS = 358;

ATN_MEDIATION_NO_PARTNER_AD_REQUESTS

Value: 474

Number of ad requests with mediation demand having no partners in the Ads traffic navigator report.

Corresponds to "Mediation requests with no partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_NO_PARTNER_AD_REQUESTS = 474;

ATN_MEDIATION_PARTNERS_IN_AUCTION

Value: 359

Number of mediation yield partners in auction in the Ads traffic navigator report.

Corresponds to "Competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_PARTNERS_IN_AUCTION = 359;

ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS

Value: 360

Number of ad requests in auction that serve mediation chains in the Ads traffic navigator report.

Corresponds to "Ad requests with competing mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS = 360;

ATN_MEDIATION_REJECTED_PARTNERS

Value: 361

Number of mediation partners that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_REJECTED_PARTNERS = 361;

ATN_MEDIATION_TARGETED_PARTNERS

Value: 362

Number of mediation partners that have targeted an ad request and are able to match it in the Ads traffic navigator report.

Corresponds to "Targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_TARGETED_PARTNERS = 362;

ATN_MEDIATION_TOTAL_YIELD_PARTNERS

Value: 442

Number of partners on served mediation chains in the Ads traffic navigator report.

Corresponds to "Total yield partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_TOTAL_YIELD_PARTNERS = 442;

ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS

Value: 363

Number of ads from mediation chains that Ad Manager won't serve in the Ads traffic navigator report.

Corresponds to "Unloaded ads from chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS = 363;

ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS

Value: 364

Number of times the Yield Partner's mediation chain ad was not reached in the Ads traffic navigator report.

Corresponds to "Unused bids or partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS = 364;

ATN_MEDIATION_VALID_AD_REQUESTS

Value: 365

Number of ad requests that have mediation demand in the Ads traffic navigator report.

Corresponds to "Valid mediation ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_VALID_AD_REQUESTS = 365;

ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS

Value: 475

Number of ad requests with mediation demand having partners in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted mediation partners" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS = 475;

ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS

Value: 366

Number of ad requests with programmatic demand that have received a bid in the Ads traffic navigator report.

Corresponds to "Ad requests with bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS = 366;

ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT

Value: 367

Number of ad requests with programmatic demand that have sent a bid to at least one buyer in the Ads traffic navigator report.

Corresponds to "Ad requests with bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT = 367;

ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS

Value: 368

Number of ad requests with programmatic demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS = 368;

ATN_PROGRAMMATIC_BIDS_IN_AUCTION

Value: 369

Number of ads with programmatic bids that entered the auction in the Ads traffic navigator report.

Corresponds to "Competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BIDS_IN_AUCTION = 369;

ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS

Value: 370

Number of ad requests that have received eligible programmatic bids to compete in the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS = 370;

ATN_PROGRAMMATIC_BID_REQUESTS_SENT

Value: 371

Number of programmatic callout bid requests sent to buyers in the Ads traffic navigator report.

Corresponds to "Bid requests sent" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BID_REQUESTS_SENT = 371;

ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE

Value: 372

Number of programmatic callout bid requests that resulted with a response in the Ads traffic navigator report.

Corresponds to "Bid requests with response" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE = 372;

ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES

Value: 373

All buyers that Ad Manager could potentially send a programmatic bid request to in the Ads traffic navigator report.

Corresponds to "Bid request candidates" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES = 373;

ATN_PROGRAMMATIC_BID_REQUEST_ERRORS

Value: 374

Number of programmatic callout bid requests with errors in the Ads traffic navigator report.

Corresponds to "Bid request errors" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_BID_REQUEST_ERRORS = 374;

ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS

Value: 375

Number of ad requests that are ineligible for programmatic in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS = 375;

ATN_PROGRAMMATIC_REJECTED_BIDS

Value: 376

Number of programmatic callout bids rejected in the Ads traffic navigator report.

Corresponds to "Rejected bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_REJECTED_BIDS = 376;

ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS

Value: 377

Number of programmatic callout bid requests Ad Manager won't send to buyers in the Ads traffic navigator report.

Corresponds to "Skipped bid requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS = 377;

ATN_PROGRAMMATIC_TOTAL_BIDS

Value: 378

Number of programmatic bids that Ad Manager received from buyers in the Ads traffic navigator report.

Corresponds to "Total programmatic bids" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_TOTAL_BIDS = 378;

ATN_PROGRAMMATIC_VALID_AD_REQUESTS

Value: 379

Number of ad requests that allow programmatic in the Ads traffic navigator report.

Corresponds to "Valid ad requests allowing programmatic" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_PROGRAMMATIC_VALID_AD_REQUESTS = 379;

ATN_REJECTED_LINE_ITEMS

Value: 380

Number of line items targeted that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_REJECTED_LINE_ITEMS = 380;

ATN_SERVED_MEDIATION_CHAINS

Value: 381

Number of mediation chains Ad Manager serves in the Ads traffic navigator report.

Corresponds to "Served mediation chains" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_SERVED_MEDIATION_CHAINS = 381;

ATN_SERVED_SINGLE_ADS

Value: 382

Number of single ads served in the Ads traffic navigator report.

Corresponds to "Served single ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_SERVED_SINGLE_ADS = 382;

ATN_TARGETED_LINE_ITEMS

Value: 383

Number of line items with targeting that matches an ad request in the Ads traffic navigator report.

Corresponds to "Targeted line items" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_TARGETED_LINE_ITEMS = 383;

ATN_TOTAL_AD_REQUESTS

Value: 384

Total number of ad requests which counts optimized pod request as a single request in the Ads traffic navigator report.

Corresponds to "Total ad requests (ATN)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_TOTAL_AD_REQUESTS = 384;

ATN_TOTAL_COMPETING_ADS_IN_AUCTION

Value: 385

Number of competing ads in auction in the Ads traffic navigator report.

Corresponds to "Total competing ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_TOTAL_COMPETING_ADS_IN_AUCTION = 385;

ATN_TOTAL_LOADED_ADS

Value: 387

Total number of ads loaded in the Ads traffic navigator report.

Corresponds to "Total loaded ads" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_TOTAL_LOADED_ADS = 387;

ATN_VALID_AD_REQUESTS

Value: 389

Ad requests that are valid in the Ads traffic navigator report.

Corresponds to "Valid ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_VALID_AD_REQUESTS = 389;

ATN_YIELD_GROUP_MEDIATION_PASSBACKS

Value: 390

Number of times the Yield Partner passed-back on a Mediation chain ad in the Ads traffic navigator report.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum ATN_YIELD_GROUP_MEDIATION_PASSBACKS = 390;

AVERAGE_ECPM

Value: 37

eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange.

Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AVERAGE_ECPM = 37;

AVERAGE_ECPM_WITHOUT_CPD

Value: 5

eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange.

Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AVERAGE_ECPM_WITHOUT_CPD = 5;

AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION

Value: 224

Average user engagement seconds per session in Google Analytics.

Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION = 224;

AVERAGE_ENGAGEMENT_SECONDS_PER_USER

Value: 225

Average user engagement seconds per user in Google Analytics.

Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AVERAGE_ENGAGEMENT_SECONDS_PER_USER = 225;

AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR

Value: 418

The average number of unique users reached per ad impression.

Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the following report types: REACH Data format: DOUBLE

Generated from protobuf enum AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR = 418;

AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER

Value: 226

Average total purchase revenue per user in Google Analytics.

Corresponds to "ARPPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER = 226;

AVERAGE_REVENUE_PER_USER

Value: 227

Average revenue earned from each active user in Google Analytics.

Corresponds to "ARPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum AVERAGE_REVENUE_PER_USER = 227;

AVERAGE_SESSION_SECONDS

Value: 228

Average length of a session in Google Analytics.

Corresponds to "Average session duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum AVERAGE_SESSION_SECONDS = 228;

BIDS

Value: 443

The number of bids.

Corresponds to "Bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum BIDS = 443;

BID_AVERAGE_CPM

Value: 444

The average CPM of the bids submitted by bidders.

Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum BID_AVERAGE_CPM = 444;

BOUNCE_RATE

Value: 433

The ratio of (sessions - engaged sessions) / sessions.

Corresponds to "Bounce rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum BOUNCE_RATE = 433;

CLICKS

Value: 2

The number of times a user clicked on an ad.

Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum CLICKS = 2;

CODE_SERVED_COUNT

Value: 44

The total number of times that the code for an ad is served by the ad server including dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum CODE_SERVED_COUNT = 44;

CPC_REVENUE

Value: 440

Total amount of CPC revenue.

Corresponds to "CPC revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY

Generated from protobuf enum CPC_REVENUE = 440;

CPM_REVENUE

Value: 441

Total amount of CPM revenue.

Corresponds to "CPM revenue" in the Ad Manager UI. Compatible with the following report types: Data format: MONEY

Generated from protobuf enum CPM_REVENUE = 441;

CREATIVE_LOAD_TIME_0_500_PERCENT

Value: 324

Percent of creatives whose load time is between [0, 500ms).

Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_0_500_PERCENT = 324;

CREATIVE_LOAD_TIME_1000_2000_PERCENT

Value: 326

Percent of creatives whose load time is between [1000, 2000ms).

Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_1000_2000_PERCENT = 326;

CREATIVE_LOAD_TIME_2000_4000_PERCENT

Value: 327

Percent of creatives whose load time is between [2000, 4000ms).

Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_2000_4000_PERCENT = 327;

CREATIVE_LOAD_TIME_4000_8000_PERCENT

Value: 328

Percent of creatives whose load time is between [4000, 8000ms).

Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_4000_8000_PERCENT = 328;

CREATIVE_LOAD_TIME_500_1000_PERCENT

Value: 325

Percent of creatives whose load time is between [500, 1000ms).

Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_500_1000_PERCENT = 325;

CREATIVE_LOAD_TIME_GT_8000_PERCENT

Value: 329

Percent of creatives load time is greater than 8000ms.

Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum CREATIVE_LOAD_TIME_GT_8000_PERCENT = 329;

CTR

Value: 3

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.

Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum CTR = 3;

DEALS_BIDS

Value: 542

Number of bids received for a deal.

Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum DEALS_BIDS = 542;

DEALS_BID_RATE

Value: 543

Bid rate for a deal.

Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum DEALS_BID_RATE = 543;

DEALS_BID_REQUESTS

Value: 544

Number of bid requests sent for a deal.

Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum DEALS_BID_REQUESTS = 544;

DEALS_WINNING_BIDS

Value: 545

Number of winning bids for a deal.

Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum DEALS_WINNING_BIDS = 545;

DEALS_WIN_RATE

Value: 546

Bid win rate for a deal.

Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum DEALS_WIN_RATE = 546;

DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT

Value: 521

Percent of dom load time to 1st ad request in [0, 500ms) range.

Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 521;

DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT

Value: 522

Percent of dom load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 522;

DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT

Value: 523

Percent of dom load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 523;

DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT

Value: 524

Percent of dom load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 524;

DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT

Value: 525

Percent of dom load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 525;

DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT

Value: 520

Percent of dom load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 520;

DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT

Value: 526

Percent of dom load time to tag load time in [0, 500ms) range.

Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT = 526;

DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT

Value: 527

Percent of dom load time to tag load time in [1000ms, 2000ms) range.

Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT = 527;

DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT

Value: 528

Percent of dom load time to tag load time in [2000ms, 4000ms) range.

Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT = 528;

DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT

Value: 529

Percent of dom load time to tag load time in [4000ms, 8000ms) range.

Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT = 529;

DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT

Value: 531

Percent of dom load time to tag load time in [500ms, 1000ms) range.

Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT = 531;

DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT

Value: 530

Percent of dom load time to tag load time in [8000ms, +inf) range.

Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT = 530;

DROPOFF_RATE

Value: 415

Percentage of ad responses that didn't result in an impression.

Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum DROPOFF_RATE = 415;

ENGAGED_SESSIONS

Value: 229

Engaged session count from Google Analytics.

Corresponds to "Engaged sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum ENGAGED_SESSIONS = 229;

ENGAGED_SESSIONS_PER_USER

Value: 230

Engaged sessions per user from Google Analytics.

Corresponds to "Engaged sessions per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum ENGAGED_SESSIONS_PER_USER = 230;

ENGAGEMENT_RATE

Value: 426

The ratio of engaged sessions to sessions.

Corresponds to "Engagement rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum ENGAGEMENT_RATE = 426;

EUROPEAN_REGULATIONS_CONSENT_RATE

Value: 270

Percentage of European regulations messages where the user consented to all of the purposes and vendors.

Corresponds to "European regulations consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum EUROPEAN_REGULATIONS_CONSENT_RATE = 270;

EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE

Value: 271

Percentage of European regulations messages where users made a consent choice after selecting "Manage options".

Corresponds to "European regulations custom consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum EUROPEAN_REGULATIONS_CUSTOM_CONSENT_RATE = 271;

EUROPEAN_REGULATIONS_MESSAGES_SHOWN

Value: 272

Number of times a European regulations message was shown to users.

Corresponds to "European regulations messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum EUROPEAN_REGULATIONS_MESSAGES_SHOWN = 272;

EUROPEAN_REGULATIONS_NO_CONSENT_RATE

Value: 273

Percentage of European regulations messages where the user rejected all purposes and vendors.

Corresponds to "European regulations no consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum EUROPEAN_REGULATIONS_NO_CONSENT_RATE = 273;

FILL_RATE

Value: 258

The rate at which an ad request is filled by the ad server including dynamic allocation.

Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum FILL_RATE = 258;

GOOGLE_ANALYTICS_CLICKS

Value: 231

The number of clicks joined with Google Analytics data.

Corresponds to "Google Analytics clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum GOOGLE_ANALYTICS_CLICKS = 231;

GOOGLE_ANALYTICS_CTR

Value: 232

The click-through rate from Google Analytics data.

Corresponds to "Google Analytics CTR" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum GOOGLE_ANALYTICS_CTR = 232;

GOOGLE_ANALYTICS_ECPM

Value: 233

The eCPM revenue data from Google Analytics.

Corresponds to "Google Analytics eCPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum GOOGLE_ANALYTICS_ECPM = 233;

GOOGLE_ANALYTICS_IMPRESSIONS

Value: 234

The number of impressions joined with Google Analytics data.

Corresponds to "Google Analytics impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum GOOGLE_ANALYTICS_IMPRESSIONS = 234;

GOOGLE_ANALYTICS_REVENUE

Value: 235

The amount of revenue joined with Google Analytics data.

Corresponds to "Google Analytics revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum GOOGLE_ANALYTICS_REVENUE = 235;

GOOGLE_ANALYTICS_VIEWS

Value: 236

Number of views of a web site or mobile screen from Google Analytics.

Corresponds to "Views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum GOOGLE_ANALYTICS_VIEWS = 236;

GOOGLE_ANALYTICS_VIEWS_PER_USER

Value: 237

Number of views per user from Google Analytics.

Corresponds to "Views per user" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum GOOGLE_ANALYTICS_VIEWS_PER_USER = 237;

GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS

Value: 129

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS = 129;

GOOGLE_SOLD_AUCTION_IMPRESSIONS

Value: 128

The number of auction impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_AUCTION_IMPRESSIONS = 128;

GOOGLE_SOLD_COVIEWED_IMPRESSIONS

Value: 131

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_COVIEWED_IMPRESSIONS = 131;

GOOGLE_SOLD_IMPRESSIONS

Value: 130

The number of impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_IMPRESSIONS = 130;

GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS

Value: 127

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS = 127;

GOOGLE_SOLD_RESERVATION_IMPRESSIONS

Value: 126

The number of reservation impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum GOOGLE_SOLD_RESERVATION_IMPRESSIONS = 126;

IMPRESSIONS

Value: 1

Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum IMPRESSIONS = 1;

INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS

Value: 407

The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads.

Corresponds to "Inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS = 407;

INVENTORY_SHARES

Value: 547

The total number of inventory shares Corresponds to "Inventory shares" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum INVENTORY_SHARES = 547;

INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES

Value: 548

The total number of partner unfilled opportunities from an inventory share Corresponds to "Inventory share partner unfilled opportunities" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum INVENTORY_SHARE_PARTNER_UNFILLED_OPPORTUNITIES = 548;

INVOICED_IMPRESSIONS

Value: 404

The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum INVOICED_IMPRESSIONS = 404;

INVOICED_UNFILLED_IMPRESSIONS

Value: 405

The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum INVOICED_UNFILLED_IMPRESSIONS = 405;

MEDIATION_CHAINS_FILLED

Value: 584

The number of mediation chains that were filled.

Corresponds to "Mediation chains filled" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum MEDIATION_CHAINS_FILLED = 584;

MUTED_IMPRESSIONS

Value: 412

The number of impressions where the user chose to mute the ad.

Corresponds to "Total muted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum MUTED_IMPRESSIONS = 412;

MUTE_ELIGIBLE_IMPRESSIONS

Value: 409

The number of impressions that had the "Mute This Ad" overlay applied.

Corresponds to "Total mute eligible impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum MUTE_ELIGIBLE_IMPRESSIONS = 409;

OPPORTUNITIES

Value: 463

The total number of opportunities from impressions and errors.

Corresponds to "Total opportunities" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum OPPORTUNITIES = 463;

OVERDELIVERED_IMPRESSIONS

Value: 432

The number of impressions that were overdelivered.

Corresponds to "Total overdelivered impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum OVERDELIVERED_IMPRESSIONS = 432;

PARTNER_SALES_FILLED_POD_REQUESTS

Value: 135

The number of filled pod requests (filled by partner or Google) in partner sales.

Corresponds to "Filled pod requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SALES_FILLED_POD_REQUESTS = 135;

PARTNER_SALES_FILL_RATE

Value: 136

The percent of filled requests to total ad requests in partner sales.

Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT

Generated from protobuf enum PARTNER_SALES_FILL_RATE = 136;

PARTNER_SALES_PARTNER_MATCH_RATE

Value: 137

The percent of partner filled requests to total ad requests in partner sales.

Corresponds to "Partner match rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT

Generated from protobuf enum PARTNER_SALES_PARTNER_MATCH_RATE = 137;

PARTNER_SALES_QUERIES

Value: 132

The number of queries eligible for partner sales.

Corresponds to "Total partner sales ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SALES_QUERIES = 132;

PARTNER_SALES_UNFILLED_IMPRESSIONS

Value: 133

The number of partner unfilled impressions in partner sales.

If a pod request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unfilled impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SALES_UNFILLED_IMPRESSIONS = 133;

PARTNER_SALES_UNMATCHED_QUERIES

Value: 134

The number of partner unmatched queries in partner sales.

If an ad request is not filled by partner but filled by Google, this metric will still count 1. Corresponds to "Partner unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SALES_UNMATCHED_QUERIES = 134;

PARTNER_SOLD_CODE_SERVED

Value: 125

The number of code served sold by partner in partner sales.

Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SOLD_CODE_SERVED = 125;

PARTNER_SOLD_COVIEWED_IMPRESSIONS

Value: 124

The number of coviewed impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SOLD_COVIEWED_IMPRESSIONS = 124;

PARTNER_SOLD_IMPRESSIONS

Value: 123

The number of impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum PARTNER_SOLD_IMPRESSIONS = 123;

PROGRAMMATIC_ELIGIBLE_AD_REQUESTS

Value: 177

The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum PROGRAMMATIC_ELIGIBLE_AD_REQUESTS = 177;

PROGRAMMATIC_MATCH_RATE

Value: 178

The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum PROGRAMMATIC_MATCH_RATE = 178;

PROGRAMMATIC_RESPONSES_SERVED

Value: 176

Total number of ad responses served from programmatic demand sources.

Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests. Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum PROGRAMMATIC_RESPONSES_SERVED = 176;

REACH_IMPRESSIONS

Value: 416

Number of impressions for reach reports.

Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER

Generated from protobuf enum REACH_IMPRESSIONS = 416;

RESPONSES_SERVED

Value: 39

The total number of times that an ad is served by the ad server including dynamic allocation.

Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RESPONSES_SERVED = 39;

RETENTION

Value: 238

Retention of users in Google Analytics Corresponds to "Retention" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum RETENTION = 238;

REVENUE

Value: 36

Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum REVENUE = 36;

REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

Value: 214

The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Total revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 214;

REVENUE_WITHOUT_CPD

Value: 4

Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum REVENUE_WITHOUT_CPD = 4;

REWARDS_GRANTED

Value: 413

The number of rewards granted to users from watching ads.

Corresponds to "Total rewards granted" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum REWARDS_GRANTED = 413;

RICH_MEDIA_AVERAGE_DISPLAY_TIME

Value: 587

The average amount of time (in seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_AVERAGE_DISPLAY_TIME = 587;

RICH_MEDIA_AVERAGE_INTERACTION_TIME

Value: 588

The average amount of time (in seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_AVERAGE_INTERACTION_TIME = 588;

RICH_MEDIA_BACKUP_IMAGES

Value: 589

The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_BACKUP_IMAGES = 589;

RICH_MEDIA_CUSTOM_EVENT_COUNT

Value: 599

The number of times a user interacts with a specific part of a rich media ad.

Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_CUSTOM_EVENT_COUNT = 599;

RICH_MEDIA_CUSTOM_EVENT_TIME

Value: 600

The amount of time (in seconds) that a user interacts with a specific part of a rich media ad.

Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_CUSTOM_EVENT_TIME = 600;

RICH_MEDIA_DISPLAY_TIME

Value: 590

The amount of time (in seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_DISPLAY_TIME = 590;

RICH_MEDIA_EXPANDING_TIME

Value: 591

The average amount of time (in seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_EXPANDING_TIME = 591;

RICH_MEDIA_EXPANSIONS

Value: 592

The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_EXPANSIONS = 592;

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS

Value: 593

The number of times a user opens a rich media ad in full screen mode.

Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_FULL_SCREEN_IMPRESSIONS = 593;

RICH_MEDIA_INTERACTION_COUNT

Value: 594

The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_INTERACTION_COUNT = 594;

RICH_MEDIA_INTERACTION_RATE

Value: 595

The ratio of rich media ad interactions to the number of times the ad was displayed.

Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum RICH_MEDIA_INTERACTION_RATE = 595;

RICH_MEDIA_INTERACTION_TIME

Value: 596

The total amount of time (in seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_INTERACTION_TIME = 596;

RICH_MEDIA_INTERACTIVE_IMPRESSIONS

Value: 597

The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_INTERACTIVE_IMPRESSIONS = 597;

RICH_MEDIA_MANUAL_CLOSES

Value: 598

The number of times that a user manually closes a rich media ad.

Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_MANUAL_CLOSES = 598;

RICH_MEDIA_VIDEO_COMPLETES

Value: 503

The number of times a rich media video was fully played.

Corresponds to "Rich media video completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_COMPLETES = 503;

RICH_MEDIA_VIDEO_INTERACTIONS

Value: 505

The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Rich media total video interactions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_INTERACTIONS = 505;

RICH_MEDIA_VIDEO_INTERACTION_RATE

Value: 504

The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Rich media video interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum RICH_MEDIA_VIDEO_INTERACTION_RATE = 504;

RICH_MEDIA_VIDEO_MIDPOINTS

Value: 506

The number of times a rich media video was played up to midpoint.

Corresponds to "Rich media video midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_MIDPOINTS = 506;

RICH_MEDIA_VIDEO_MUTES

Value: 507

The number of times a rich media video was muted.

Corresponds to "Rich media video mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_MUTES = 507;

RICH_MEDIA_VIDEO_PAUSES

Value: 508

The number of times a rich media video was paused.

Corresponds to "Rich media video pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_PAUSES = 508;

RICH_MEDIA_VIDEO_PLAYS

Value: 509

The number of times a rich media video was played.

Corresponds to "Rich media video plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_PLAYS = 509;

RICH_MEDIA_VIDEO_REPLAYS

Value: 510

The number of times a rich media video was restarted.

Corresponds to "Rich media video replays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_REPLAYS = 510;

RICH_MEDIA_VIDEO_STOPS

Value: 511

The number of times a rich media video was stopped.

Corresponds to "Rich media video stops" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_STOPS = 511;

RICH_MEDIA_VIDEO_UNMUTES

Value: 512

The number of times a rich media video was unmuted.

Corresponds to "Rich media video unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum RICH_MEDIA_VIDEO_UNMUTES = 512;

RICH_MEDIA_VIDEO_VIEW_RATE

Value: 513

The percentage of a video watched by a user.

Corresponds to "Rich media video view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum RICH_MEDIA_VIDEO_VIEW_RATE = 513;

RICH_MEDIA_VIDEO_VIEW_TIME

Value: 514

The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Rich media video average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum RICH_MEDIA_VIDEO_VIEW_TIME = 514;

SELL_THROUGH_AVAILABLE_IMPRESSIONS

Value: 477

The number of forecasted impressions not reserved by any line item.

Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum SELL_THROUGH_AVAILABLE_IMPRESSIONS = 477;

SELL_THROUGH_FORECASTED_IMPRESSIONS

Value: 478

The total number of forecasted impressions.

Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum SELL_THROUGH_FORECASTED_IMPRESSIONS = 478;

SELL_THROUGH_RESERVED_IMPRESSIONS

Value: 479

The number of forecasted impressions reserved by line items.

Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum SELL_THROUGH_RESERVED_IMPRESSIONS = 479;

SELL_THROUGH_SELL_THROUGH_RATE

Value: 480

The fraction of forecasted impressions reserved by line items.

Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the following report types: Data format: PERCENT

Generated from protobuf enum SELL_THROUGH_SELL_THROUGH_RATE = 480;

SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS

Value: 434

The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions.

Corresponds to "Server-side unwrapping average latency (milliseconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS = 434;

SERVER_SIDE_UNWRAPPING_CALLOUTS

Value: 435

The total number of server-side unwrapping callout requests.

Corresponds to "Server-side unwrapping callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_CALLOUTS = 435;

SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES

Value: 436

The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses.

Corresponds to "Server-side unwrapping empty responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES = 436;

SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES

Value: 437

The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors.

Corresponds to "Server-side unwrapping error responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES = 437;

SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES

Value: 438

The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served.

Corresponds to "Server-side unwrapping successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES = 438;

SERVER_SIDE_UNWRAPPING_TIMEOUTS

Value: 439

The total number of server-side unwrapping callouts that timed out before returning a response.

Corresponds to "Server-side unwrapping timeouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_TIMEOUTS = 439;

SESSIONS

Value: 239

Count of sessions from Google Analytics.

Corresponds to "Sessions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum SESSIONS = 239;

TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT

Value: 455

Percent of tag load time to 1st ad request in [0, 500ms) range.

Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT = 455;

TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT

Value: 457

Percent of tag load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT = 457;

TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT

Value: 458

Percent of tag load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT = 458;

TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT

Value: 459

Percent of tag load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT = 459;

TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT

Value: 456

Percent of tag load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT = 456;

TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT

Value: 460

Percent of tag load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT = 460;

TARGETED_CLICKS

Value: 276

The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum TARGETED_CLICKS = 276;

TARGETED_IMPRESSIONS

Value: 277

The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum TARGETED_IMPRESSIONS = 277;

UNFILLED_IMPRESSIONS

Value: 45

The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum UNFILLED_IMPRESSIONS = 45;

UNIQUE_VISITORS

Value: 417

The total number of unique users who viewed the ad.

Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the following report types: REACH Data format: INTEGER

Generated from protobuf enum UNIQUE_VISITORS = 417;

UNLOADED_IMPRESSIONS_DUE_TO_CPU

Value: 408

The number of impressions impacted by Chrome Ads Intervention due to CPU usage.

Corresponds to "Total unloaded impressions due to CPU" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum UNLOADED_IMPRESSIONS_DUE_TO_CPU = 408;

UNLOADED_IMPRESSIONS_DUE_TO_NETWORK

Value: 406

The number of impressions impacted by Chrome Ads Intervention due to network usage.

Corresponds to "Total unloaded impressions due to Network" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum UNLOADED_IMPRESSIONS_DUE_TO_NETWORK = 406;

UNMATCHED_AD_REQUESTS

Value: 43

The total number of times that an ad is not returned by the ad server.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum UNMATCHED_AD_REQUESTS = 43;

UNVIEWED_REASON_OTHER_PERCENT

Value: 550

The percentage of unviewed impressions due to other reasons.

Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum UNVIEWED_REASON_OTHER_PERCENT = 550;

UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT

Value: 553

The percentage of unviewed impressions due to slot never entered viewport.

Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT = 553;

UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT

Value: 551

The percentage of unviewed impressions due to scrolled past before ad filled.

Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT = 551;

UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT

Value: 552

The percentage of unviewed impressions due to scrolled past before ad loaded.

Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT = 552;

UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT

Value: 549

The percentage of unviewed impressions due to insufficient time on screen.

Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the following report types: AD_SPEED Data format: PERCENT

Generated from protobuf enum UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT = 549;

USER_ENGAGEMENT_DURATION_IN_SECONDS

Value: 240

Time of users interacting with web site or mobile app from Google Analytics in seconds.

Corresponds to "User engagement duration (seconds)" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum USER_ENGAGEMENT_DURATION_IN_SECONDS = 240;

USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE

Value: 486

Fraction of page views where users had ad blocker extensions installed.

Includes only Desktop page views. Corresponds to "Ad blocking extension rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE = 486;

USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT

Value: 487

Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads Corresponds to "Ad blocking recovery message conversions" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT = 487;

USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN

Value: 488

Number of times an ad blocking recovery message was shown to users.

Corresponds to "Ad blocking recovery messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN = 488;

USER_MESSAGES_ALLOW_ADS_PAGEVIEWS

Value: 489

The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads.

Corresponds to "Allow-ads page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_ALLOW_ADS_PAGEVIEWS = 489;

USER_MESSAGES_CCPA_MESSAGES_SHOWN

Value: 490

Number of times a US state regulations message was shown to users.

Corresponds to "US states messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_CCPA_MESSAGES_SHOWN = 490;

USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN

Value: 491

Number of iOS ATT alerts that were triggered by an IDFA message (IDFA messages can be IDFA explainers or GDPR messages).

Corresponds to "IDFA ATT alerts shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN = 491;

USER_MESSAGES_IDFA_ATT_CONSENT

Value: 492

Number of iOS ATT alerts triggered by the IDFA message where the user chose to allow tracking.

Corresponds to "IDFA ATT consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_ATT_CONSENT = 492;

USER_MESSAGES_IDFA_ATT_CONSENT_RATE

Value: 493

Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking.

Corresponds to "IDFA ATT consent rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum USER_MESSAGES_IDFA_ATT_CONSENT_RATE = 493;

USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT

Value: 494

Number of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Corresponds to "IDFA ATT decline consent" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_ATT_DECLINE_CONSENT = 494;

USER_MESSAGES_IDFA_ATT_DECLINE_RATE

Value: 495

Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Corresponds to "IDFA ATT decline rate" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum USER_MESSAGES_IDFA_ATT_DECLINE_RATE = 495;

USER_MESSAGES_IDFA_EXPLAINERS_SHOWN

Value: 496

Number of times an IDFA explainer message was shown to users.

Corresponds to "IDFA explainers shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_EXPLAINERS_SHOWN = 496;

USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN

Value: 497

Number of times a European regulations message was shown immediately before the iOS ATT alert.

Corresponds to "IDFA IAB messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN = 497;

USER_MESSAGES_IDFA_NO_DECISION

Value: 498

Number of IDFA explainer messages where the user didn't choose anything.

Corresponds to "IDFA no decision" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_IDFA_NO_DECISION = 498;

USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN

Value: 121

Number of times an Offerwall message was shown to users.

Corresponds to "Offerwall messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN = 121;

USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS

Value: 122

The number of messages where the user gained an entitlement.

Corresponds to "Monetized Offerwall engagements" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS = 122;

USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS

Value: 499

The number of pages viewed by users after gaining an entitlement. Only counts pages included for Offerwall.

Corresponds to "Post-offerwall page views" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS = 499;

USER_MESSAGES_TOTAL_ESTIMATED_REVENUE

Value: 500

Revenue earned through Offerwall, including Rewarded ad revenue and third-party integrations.

Corresponds to "Estimated Offerwall revenue" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: MONEY

Generated from protobuf enum USER_MESSAGES_TOTAL_ESTIMATED_REVENUE = 500;

USER_MESSAGES_UPTC_MESSAGES_SHOWN

Value: 501

Number of times an ads personalization controls message was shown to users.

Corresponds to "Ads personalization messages shown" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: INTEGER

Generated from protobuf enum USER_MESSAGES_UPTC_MESSAGES_SHOWN = 501;

USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO

Value: 502

Percentage of ads personalization controls messages where users chose the opt-out option.

Corresponds to "Personalization opt-out ratio" in the Ad Manager UI. Compatible with the following report types: PRIVACY_AND_MESSAGING Data format: PERCENT

Generated from protobuf enum USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO = 502;

VIDEO_ERROR_100_COUNT

Value: 180

The number of errors of type 100 in reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_100_COUNT = 180;

VIDEO_ERROR_101_COUNT

Value: 181

The number of errors of type 101 in reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_101_COUNT = 181;

VIDEO_ERROR_102_COUNT

Value: 182

The number of errors of type 102 in reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_102_COUNT = 182;

VIDEO_ERROR_200_COUNT

Value: 183

The number of errors of type 200 in reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_200_COUNT = 183;

VIDEO_ERROR_201_COUNT

Value: 184

The number of errors of type 201 in reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_201_COUNT = 184;

VIDEO_ERROR_202_COUNT

Value: 185

The number of errors of type 202 in reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_202_COUNT = 185;

VIDEO_ERROR_203_COUNT

Value: 186

The number of errors of type 203 in reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_203_COUNT = 186;

VIDEO_ERROR_300_COUNT

Value: 187

The number of errors of type 300 in reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_300_COUNT = 187;

VIDEO_ERROR_301_COUNT

Value: 188

The number of errors of type 301 in reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_301_COUNT = 188;

VIDEO_ERROR_302_COUNT

Value: 189

The number of errors of type 302 in reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_302_COUNT = 189;

VIDEO_ERROR_303_COUNT

Value: 190

The number of errors of type 303 in reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_303_COUNT = 190;

VIDEO_ERROR_400_COUNT

Value: 191

The number of errors of type 400 in reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_400_COUNT = 191;

VIDEO_ERROR_401_COUNT

Value: 192

The number of errors of type 401 in reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_401_COUNT = 192;

VIDEO_ERROR_402_COUNT

Value: 193

The number of errors of type 402 in reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_402_COUNT = 193;

VIDEO_ERROR_403_COUNT

Value: 194

The number of errors of type 403 in reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_403_COUNT = 194;

VIDEO_ERROR_405_COUNT

Value: 195

The number of errors of type 405 in reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_405_COUNT = 195;

VIDEO_ERROR_406_COUNT

Value: 196

The number of errors of type 406 in reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_406_COUNT = 196;

VIDEO_ERROR_407_COUNT

Value: 197

The number of errors of type 407 in reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_407_COUNT = 197;

VIDEO_ERROR_408_COUNT

Value: 198

The number of errors of type 408 in reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_408_COUNT = 198;

VIDEO_ERROR_409_COUNT

Value: 199

The number of errors of type 409 in reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_409_COUNT = 199;

VIDEO_ERROR_410_COUNT

Value: 200

The number of errors of type 410 in reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_410_COUNT = 200;

VIDEO_ERROR_500_COUNT

Value: 201

The number of errors of type 500 in reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_500_COUNT = 201;

VIDEO_ERROR_501_COUNT

Value: 202

The number of errors of type 501 in reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_501_COUNT = 202;

VIDEO_ERROR_502_COUNT

Value: 203

The number of errors of type 502 in reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_502_COUNT = 203;

VIDEO_ERROR_503_COUNT

Value: 204

The number of errors of type 503 in reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_503_COUNT = 204;

VIDEO_ERROR_600_COUNT

Value: 205

The number of errors of type 600 in reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_600_COUNT = 205;

VIDEO_ERROR_601_COUNT

Value: 206

The number of errors of type 601 in reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_601_COUNT = 206;

VIDEO_ERROR_602_COUNT

Value: 207

The number of errors of type 602 in reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_602_COUNT = 207;

VIDEO_ERROR_603_COUNT

Value: 208

The number of errors of type 603 in reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_603_COUNT = 208;

VIDEO_ERROR_604_COUNT

Value: 209

The number of errors of type 604 in reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_604_COUNT = 209;

VIDEO_ERROR_900_COUNT

Value: 210

The number of errors of type 900 in reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_900_COUNT = 210;

VIDEO_ERROR_901_COUNT

Value: 211

The number of errors of type 901 in reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_ERROR_901_COUNT = 211;

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

Value: 92

The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE = 92;

VIDEO_INTERACTION_COLLAPSES

Value: 93

The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_COLLAPSES = 93;

VIDEO_INTERACTION_EXPANDS

Value: 95

The number of times a user expands a video.

Corresponds to "Expands" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_EXPANDS = 95;

VIDEO_INTERACTION_FULL_SCREENS

Value: 96

The number of times ad clip played in full screen mode.

Corresponds to "Full screens" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_FULL_SCREENS = 96;

VIDEO_INTERACTION_MUTES

Value: 97

The number of times video player was in mute state during play of ad clip.

Corresponds to "Mutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_MUTES = 97;

VIDEO_INTERACTION_PAUSES

Value: 98

The number of times user paused ad clip.

Corresponds to "Pauses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_PAUSES = 98;

VIDEO_INTERACTION_RESUMES

Value: 99

The number of times the user unpaused the video.

Corresponds to "Resumes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_RESUMES = 99;

VIDEO_INTERACTION_REWINDS

Value: 100

The number of times a user rewinds the video.

Corresponds to "Rewinds" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_REWINDS = 100;

VIDEO_INTERACTION_UNMUTES

Value: 101

The number of times a user unmutes the video.

Corresponds to "Unmutes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_UNMUTES = 101;

VIDEO_INTERACTION_VIDEO_SKIPS

Value: 102

The number of times a skippable video is skipped.

Corresponds to "Skips" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_INTERACTION_VIDEO_SKIPS = 102;

VIDEO_MONETIZABLE_CONTENT_VIEWS

Value: 601

The number of views for monetizable video content.

Corresponds to "Monetizable content views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_MONETIZABLE_CONTENT_VIEWS = 601;

VIDEO_REAL_TIME_CREATIVE_SERVES

Value: 139

The number of total creative serves in video realtime reporting.

Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_CREATIVE_SERVES = 139;

VIDEO_REAL_TIME_ERROR_100_COUNT

Value: 143

The number of errors of type 100 in video realtime reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_100_COUNT = 143;

VIDEO_REAL_TIME_ERROR_101_COUNT

Value: 144

The number of errors of type 101 in video realtime reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_101_COUNT = 144;

VIDEO_REAL_TIME_ERROR_102_COUNT

Value: 145

The number of errors of type 102 in video realtime reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_102_COUNT = 145;

VIDEO_REAL_TIME_ERROR_200_COUNT

Value: 146

The number of errors of type 200 in video realtime reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_200_COUNT = 146;

VIDEO_REAL_TIME_ERROR_201_COUNT

Value: 147

The number of errors of type 201 in video realtime reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_201_COUNT = 147;

VIDEO_REAL_TIME_ERROR_202_COUNT

Value: 148

The number of errors of type 202 in video realtime reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_202_COUNT = 148;

VIDEO_REAL_TIME_ERROR_203_COUNT

Value: 149

The number of errors of type 203 in video realtime reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_203_COUNT = 149;

VIDEO_REAL_TIME_ERROR_300_COUNT

Value: 150

The number of errors of type 300 in video realtime reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_300_COUNT = 150;

VIDEO_REAL_TIME_ERROR_301_COUNT

Value: 151

The number of errors of type 301 in video realtime reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_301_COUNT = 151;

VIDEO_REAL_TIME_ERROR_302_COUNT

Value: 152

The number of errors of type 302 in video realtime reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_302_COUNT = 152;

VIDEO_REAL_TIME_ERROR_303_COUNT

Value: 153

The number of errors of type 303 in video realtime reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_303_COUNT = 153;

VIDEO_REAL_TIME_ERROR_400_COUNT

Value: 154

The number of errors of type 400 in video realtime reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_400_COUNT = 154;

VIDEO_REAL_TIME_ERROR_401_COUNT

Value: 155

The number of errors of type 401 in video realtime reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_401_COUNT = 155;

VIDEO_REAL_TIME_ERROR_402_COUNT

Value: 156

The number of errors of type 402 in video realtime reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_402_COUNT = 156;

VIDEO_REAL_TIME_ERROR_403_COUNT

Value: 157

The number of errors of type 403 in video realtime reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_403_COUNT = 157;

VIDEO_REAL_TIME_ERROR_405_COUNT

Value: 158

The number of errors of type 405 in video realtime reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_405_COUNT = 158;

VIDEO_REAL_TIME_ERROR_406_COUNT

Value: 159

The number of errors of type 406 in video realtime reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_406_COUNT = 159;

VIDEO_REAL_TIME_ERROR_407_COUNT

Value: 160

The number of errors of type 407 in video realtime reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_407_COUNT = 160;

VIDEO_REAL_TIME_ERROR_408_COUNT

Value: 161

The number of errors of type 408 in video realtime reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_408_COUNT = 161;

VIDEO_REAL_TIME_ERROR_409_COUNT

Value: 162

The number of errors of type 409 in video realtime reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_409_COUNT = 162;

VIDEO_REAL_TIME_ERROR_410_COUNT

Value: 163

The number of errors of type 410 in video realtime reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_410_COUNT = 163;

VIDEO_REAL_TIME_ERROR_500_COUNT

Value: 164

The number of errors of type 500 in video realtime reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_500_COUNT = 164;

VIDEO_REAL_TIME_ERROR_501_COUNT

Value: 165

The number of errors of type 501 in video realtime reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_501_COUNT = 165;

VIDEO_REAL_TIME_ERROR_502_COUNT

Value: 166

The number of errors of type 502 in video realtime reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_502_COUNT = 166;

VIDEO_REAL_TIME_ERROR_503_COUNT

Value: 167

The number of errors of type 503 in video realtime reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_503_COUNT = 167;

VIDEO_REAL_TIME_ERROR_600_COUNT

Value: 168

The number of errors of type 600 in video realtime reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_600_COUNT = 168;

VIDEO_REAL_TIME_ERROR_601_COUNT

Value: 169

The number of errors of type 601 in video realtime reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_601_COUNT = 169;

VIDEO_REAL_TIME_ERROR_602_COUNT

Value: 170

The number of errors of type 602 in video realtime reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_602_COUNT = 170;

VIDEO_REAL_TIME_ERROR_603_COUNT

Value: 171

The number of errors of type 603 in video realtime reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_603_COUNT = 171;

VIDEO_REAL_TIME_ERROR_604_COUNT

Value: 172

The number of errors of type 604 in video realtime reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_604_COUNT = 172;

VIDEO_REAL_TIME_ERROR_900_COUNT

Value: 173

The number of errors of type 900 in video realtime reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_900_COUNT = 173;

VIDEO_REAL_TIME_ERROR_901_COUNT

Value: 174

The number of errors of type 901 in video realtime reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_901_COUNT = 174;

VIDEO_REAL_TIME_IMPRESSIONS

Value: 138

The number of total impressions in video realtime reporting.

Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_IMPRESSIONS = 138;

VIDEO_REAL_TIME_MATCHED_QUERIES

Value: 140

The number of matched queries in video realtime reporting.

Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_MATCHED_QUERIES = 140;

VIDEO_REAL_TIME_TOTAL_ERROR_COUNT

Value: 175

The number of all errors in video realtime reporting.

Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_ERROR_COUNT = 175;

VIDEO_REAL_TIME_TOTAL_QUERIES

Value: 142

The number of total queries in video realtime reporting.

Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_QUERIES = 142;

VIDEO_REAL_TIME_UNMATCHED_QUERIES

Value: 141

The number of unmatched queries in video realtime reporting.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the following report types: Data format: INTEGER

Generated from protobuf enum VIDEO_REAL_TIME_UNMATCHED_QUERIES = 141;

VIDEO_VIEWERSHIP_AUTO_PLAYS

Value: 103

Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_AUTO_PLAYS = 103;

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

Value: 104

Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE = 104;

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

Value: 105

Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME = 105;

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

Value: 106

Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_CLICK_TO_PLAYS = 106;

VIDEO_VIEWERSHIP_COMPLETES

Value: 107

The number of times the video played to completion.

Corresponds to "Completes" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETES = 107;

VIDEO_VIEWERSHIP_COMPLETION_RATE

Value: 108

Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETION_RATE = 108;

VIDEO_VIEWERSHIP_ENGAGED_VIEWS

Value: 109

The number of engaged views: ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged views" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_ENGAGED_VIEWS = 109;

VIDEO_VIEWERSHIP_FIRST_QUARTILES

Value: 110

The number of times the video played to 25% of its length.

Corresponds to "First quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_FIRST_QUARTILES = 110;

VIDEO_VIEWERSHIP_MIDPOINTS

Value: 111

The number of times the video reached its midpoint during play.

Corresponds to "Midpoints" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_MIDPOINTS = 111;

VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN

Value: 112

The number of times a skip button is shown in video.

Corresponds to "Skip buttons shown" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN = 112;

VIDEO_VIEWERSHIP_STARTS

Value: 113

The number of impressions where the video was played.

Corresponds to "Starts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_STARTS = 113;

VIDEO_VIEWERSHIP_THIRD_QUARTILES

Value: 114

The number of times the video played to 75% of its length.

Corresponds to "Third quartiles" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_THIRD_QUARTILES = 114;

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

Value: 115

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT = 115;

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

Value: 94

The percentage of video error count.

Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE = 94;

VIDEO_VIEWERSHIP_VIDEO_LENGTH

Value: 116

Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum VIDEO_VIEWERSHIP_VIDEO_LENGTH = 116;

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

Value: 117

View-through rate represented as a percentage.

Corresponds to "Video view through rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: PERCENT

Generated from protobuf enum VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE = 117;

YIELD_GROUP_AUCTIONS_WON

Value: 80

Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_AUCTIONS_WON = 80;

YIELD_GROUP_BIDS

Value: 81

Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.

Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_BIDS = 81;

YIELD_GROUP_BIDS_IN_AUCTION

Value: 82

Number of bids received from Open Bidding buyers that competed in the auction.

Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_BIDS_IN_AUCTION = 82;

YIELD_GROUP_CALLOUTS

Value: 83

Number of times a yield partner is asked to return bid to fill a yield group request.

Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_CALLOUTS = 83;

YIELD_GROUP_ESTIMATED_CPM

Value: 88

The estimated net rate for yield groups or individual yield group partners.

Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum YIELD_GROUP_ESTIMATED_CPM = 88;

YIELD_GROUP_ESTIMATED_REVENUE

Value: 87

Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded.

Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum YIELD_GROUP_ESTIMATED_REVENUE = 87;

YIELD_GROUP_IMPRESSIONS

Value: 85

Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_IMPRESSIONS = 85;

YIELD_GROUP_MEDIATION_FILL_RATE

Value: 89

Yield group Mediation fill rate indicating how often a network fills an ad request.

Corresponds to "Yield group mediation fill rate" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum YIELD_GROUP_MEDIATION_FILL_RATE = 89;

YIELD_GROUP_MEDIATION_MATCHED_QUERIES

Value: 86

Total requests where a Mediation chain was served.

Corresponds to "Yield group mediation matched queries" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_MEDIATION_MATCHED_QUERIES = 86;

YIELD_GROUP_MEDIATION_PASSBACKS

Value: 118

The number of mediation chain passback across all channels.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_MEDIATION_PASSBACKS = 118;

YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM

Value: 90

Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports.

Corresponds to "Yield group mediation third party ECPM" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: DOUBLE

Generated from protobuf enum YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM = 90;

YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

Value: 215

The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Yield group revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: MONEY

Generated from protobuf enum YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT = 215;

YIELD_GROUP_SUCCESSFUL_RESPONSES

Value: 84

Number of times a yield group buyer successfully returned a bid in response to a yield group callout.

Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the following report types: HISTORICAL Data format: INTEGER

Generated from protobuf enum YIELD_GROUP_SUCCESSFUL_RESPONSES = 84;