# Data sources and workloads

This page outlines the various data sources and prebuilt workloads available
within the Cortex Framework Data Foundation. Built on
BigQuery, the Data Foundation provides a robust and organized data
layer for analysis and AI development, complete with prebuilt data models for
common business scenarios. This saves you time on data organization, letting
you focus on gaining insights and building solutions.

The Cortex Framework gives you the tools to use this data
foundation, create pipelines for new data ingestion, perform analysis, and build
dashboards or AI models.

> [!NOTE]
> **Note:** The [Cortex Framework Data Foundation repository](https://github.com/GoogleCloudPlatform/cortex-data-foundation) in GitHub contains the reference images, documents, and scripts to implement the deployment steps to retrieve the workloads and data sources described on this page.

## Data workloads

The Data Foundation offers prebuilt workload models designed for various
business scenarios. While comprehensive, the Data Foundation is also flexible
and can be extended to include data from a wide range of additional sources
beyond what's prebuilt.

The following sections describe the available workloads and their associated
data sources. For technical implementation details, click any of
them.

### Marketing

Cortex Framework for Marketing provides a holistic view of
campaign performance across multiple channels. By integrating data from diverse
sources and using Cortex Framework's predefined models, you can
make informed decisions, optimize resources, and gain accurate, up-to-date
insights into your marketing efforts.

The following are the marketing related data sources available:

- [Salesforce Marketing Cloud](https://docs.cloud.google.com/cortex/docs/v6/marketing-salesforce)
- [Google Ads](https://docs.cloud.google.com/cortex/docs/v6/marketing-googleads)
- [Campaign Manager 360 (CM360)](https://docs.cloud.google.com/cortex/docs/v6/marketing-cm360)
- [TikTok](https://docs.cloud.google.com/cortex/docs/v6/marketing-tiktok)
- [Meta](https://docs.cloud.google.com/cortex/docs/v6/marketing-meta)
- [LiveRamp](https://docs.cloud.google.com/cortex/docs/v6/marketing-liveramp)
- [YouTube (with DV360)](https://docs.cloud.google.com/cortex/docs/v6/marketing-dv360)
- [Google Analytics 4](https://docs.cloud.google.com/cortex/docs/v6/marketing-google-analytics)
- [Cross Media \& Product Connected Insights](https://docs.cloud.google.com/cortex/docs/v6/marketing-cross-media)
- [Cortex for Meridian](https://docs.cloud.google.com/cortex/docs/v6/meridian)

### Operational

Cortex Framework incorporates operational platforms such as SAP (SAP ECC
and SAP S/4 HANA) and Salesforce as valuable data sources to get real-time
insights to improve efficiency and productivity in different areas.

In sales and distribution, Cortex Framework helps businesses connect
sales performance, identify issues, and optimize order fulfillment
and inventory management. For supply chain management, it optimizes supply
and demand planning, analyzes vendor performance, and provides valuable
inventory management insights. In the manufacturing sector, it enhances
operations by integrating factory floor insights and monitoring factory
performance. Additionally, in finance, it simplifies financial insights,
identifies potential issues, and analyzes procurement spend and vendor
performance.

The following are the operational related data sources available:

- [SAP (SAP ECC and SAP S/4 HANA)](https://docs.cloud.google.com/cortex/docs/v6/operational-sap)
- [Salesforce Sales Cloud](https://docs.cloud.google.com/cortex/docs/v6/operational-salesforce)
- [Oracle EBS](https://docs.cloud.google.com/cortex/docs/v6/operational-oracle-ebs)

### Sustainability

Cortex Framework for Sustainability
empowers organizations to proactively address their environmental, social,
and governance (ESG) responsibilities. By using advanced cloud
technologies and data-driven insights, Cortex Framework helps
businesses anticipate potential ESG challenges and develop proactive strategies,
enabling informed decisions for a more sustainable future.

The following is the sustainability related data source available:

- [Dun \& Bradstreet with SAP](https://docs.cloud.google.com/cortex/docs/v6/dun-and-bradstreet)

## Deployment

For more information about deployment, start exploring the
[prerequisites](https://docs.cloud.google.com/cortex/docs/v6/deployment-prerequisites) of the
Cortex Framework Data Foundation deployment.